Taylor Swift - Bad Blood ft. Kendrick Lamar

With approximately 1.69 billion views, "Bad Blood" featuring Kendrick Lamar ranks #358 among all-time billion-view videos and #216 in the music category. The video, uploaded over 11 years ago, sees steady engagement, gaining around 1.75 million views in the last 30 days, translating to an average of about 58,270 daily views. Estimated monthly earnings for the creator are around $1,398 based on current viewership metrics.

1,692,407,728 views
10,393,490 likes
Category
Music
Published
May 18, 2015
Duration
4:05

Quick Facts

Overall Rank
#370 of 1069 videos
Music Rank
#221
Total Views
1,692,407,728
Total Likes
10,393,490
Like Ratio
0.61%
Channel
Taylor Swift
Published
May 18, 2015
Duration
4:05
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$928.79 · ~$0.80 RPM
1,160,982 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

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The story behind the numbers

'Bad Blood' has solidified its place in the billion-view club since its release, currently holding the 358th position overall. The video continues to attract a steady stream of viewers, maintaining its relevance in the competitive music category more than 11 years after its debut.

The full story of Taylor Swift - Bad Blood ft. Kendrick Lamar

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context. Taylor Swift's music video, "Bad Blood" featuring Kendrick Lamar, has achieved this distinction, boasting a staggering 1,687,542,349 views. This places it at number 358 among all videos that have crossed the billion-view threshold, a mark that signifies a level of widespread popularity and cultural impact. To put this in perspective, "Bad Blood" has been viewed over 1.69 billion times, a number that represents a significant portion of the global internet population.

Crossing a billion views is a notable achievement in the digital age, signifying that a video has resonated with a broad and diverse audience. It is a testament to the artist's ability to craft a narrative that has captured the imagination of viewers worldwide. The sheer scale of this achievement underscores the video's enduring appeal, even years after its initial release. "Bad Blood" was first published on May 18, 2015, and its continued popularity is a reflection of the video's timeless quality.

As a music video, "Bad Blood" has also performed well within its category, ranking 216th among 640 billion-view videos in the music category. This ranking suggests that the video has been well-received by fans of music, who have consistently sought it out and shared it with others. The video's success can be attributed in part to its unique blend of music, action, and narrative elements, which has helped to set it apart from other music videos.

The road to one billion views

The road to one billion views for Taylor Swift's "Bad Blood ft. Kendrick Lamar" was a gradual one. Published on May 18, 2015, the music video has been online for approximately 11.2 years. During this time, it has managed to accumulate a staggering 1.69 billion views, which is enough to place it at number 358 in the all-time rankings of billion-view videos. To put this into perspective, the average daily views for the video are around 56,225, which suggests a consistent, albeit slow, pace of view accumulation.

Given its age and the number of views it has gained, it appears that the video's trajectory was relatively flat over the years. The steady accumulation of views is likely due to a combination of factors, including the video's popularity as a single from Taylor Swift's album "1989" and its enduring appeal to fans of the artist. The fact that it has maintained a steady average daily view count suggests that the video remains relevant and continues to attract new viewers.

The video's position in the music category, ranked 216 out of 640, also suggests that it has been a consistent performer over the years. While it may not have reached the same level of success as some of Taylor Swift's other videos, such as "Shake It Off" or "Blank Space", "Bad Blood" has still managed to achieve a significant level of success and has likely contributed to Taylor Swift's reputation as a prolific and successful artist. The fact that it has continued to gain views at a steady pace, even after 11 years, is a testament to its enduring popularity and the enduring appeal of Taylor Swift's music.

Current momentum and view velocity

The Taylor Swift - Bad Blood ft. Kendrick Lamar video has maintained a remarkable level of popularity over the years, with a recent surge in views suggesting it continues to be a widely engaging and sought-after content piece. As of the last 30 days, the video has gained approximately 1,686,760 views, a testament to its enduring appeal and continued relevance in the ever-changing online landscape. This substantial increase in viewership likely indicates that the video remains a popular choice among audiences, possibly due to its memorable music, engaging music video, or the combined star power of Taylor Swift and Kendrick Lamar.

The average daily views of the video stand at around 56,225, a pace that suggests the content continues to be in demand. This daily view count translates to a monthly average of approximately 1,697,100 views, which, when compared to the video's overall view count of 1.69 billion, indicates that it is still experiencing a significant level of engagement. While the rate of growth may not be as rapid as it was in the video's earlier days, the fact that it continues to attract a substantial number of viewers on a daily basis suggests that it remains a valuable asset for the channel.

It is worth noting that the pace of growth for the Taylor Swift - Bad Blood ft. Kendrick Lamar video has likely slowed down since its initial release in 2015. As a result, it may take a considerable amount of time for the video to reach the next billion views, assuming its current view velocity remains relatively consistent. However, the exact timeframe for reaching this milestone is difficult to predict, as it depends on a variety of factors, including changes in viewer behavior, shifts in the online landscape, and the continued relevance of the content itself. Despite this uncertainty, the video's continued popularity and the ongoing engagement it generates are clear indicators of its enduring value and appeal.

Global reach and where it resonates

Global reach and where it resonates

The music video for Taylor Swift's "Bad Blood" ft. Kendrick Lamar has garnered an impressive 1.69 billion views since its release on May 18, 2015. While the exact geographic distribution of these views is not available, we can make some informed inferences about where the video is likely to be most popular. The primary language of the video is English, specifically en-US, which suggests that the video is likely to resonate strongly with English-speaking audiences. Furthermore, Taylor Swift's country of origin is the United States, which may indicate that the video's appeal is strongest in North America.

Given this information, it is reasonable to infer that the video is likely to be popular in countries with high English proficiency rates, such as the United States, Canada, the United Kingdom, Australia, and New Zealand. These countries tend to have a strong cultural affinity with American music and may have a larger audience for Taylor Swift's music. Additionally, the video's themes of female empowerment and friendship may resonate with younger audiences in these countries, who are likely to be familiar with Taylor Swift's music and persona.

While it is difficult to pinpoint the exact countries or regions where the video is most popular, it is likely that the video's appeal extends beyond North America. The video's international appeal may be attributed to the collaboration with Kendrick Lamar, a well-known rapper with a global following. However, without more specific data on the video's geographic distribution, it is impossible to say for certain where the video is most popular.

The video's enduring popularity, with over 56,000 average daily views and a significant increase in views in the last 30 days, suggests that it remains a staple of Taylor Swift's discography and a popular choice among fans. While the exact demographics of the video's audience are not available, it is clear that the video has resonated with a significant portion of the online music community.

Who is watching

The audience for Taylor Swift's music video "Bad Blood" likely consists of fans of the singer-songwriter, as well as viewers interested in the music genre. Given the video's category ranking of #216 of 640, it appears to have attracted a significant number of viewers who are drawn to popular music. The music genre tends to be popular among younger audiences, likely in the 13-30 age range, who are familiar with Swift's music and are likely to be interested in her work. However, it is also possible that viewers of all ages have been drawn to the video, particularly those who are fans of Swift's previous work or are interested in the music industry.

The inclusion of Kendrick Lamar in the video may also have attracted viewers from the hip-hop genre, which tends to have a slightly older demographic. The collaboration between Swift and Lamar likely appeals to fans of both artists, who may be interested in the fusion of different musical styles. The video's language, en-US, suggests that it has been primarily consumed in the United States and other English-speaking countries. However, it is possible that the video has also been viewed by international fans who are familiar with Swift's music and are interested in the video's themes and style.

The video's themes of female empowerment and friendship may also have appealed to a younger audience, particularly young women who are likely to be fans of Swift's music. The video's use of dark and edgy visuals may have also attracted viewers who are interested in music with a strong visual component. Overall, the audience for "Bad Blood" likely consists of fans of Taylor Swift and Kendrick Lamar, as well as viewers who are interested in popular music and the music industry. The video's themes and style may also have appealed to a younger audience, particularly young women who are likely to be fans of Swift's music.

The video's longevity and continued popularity suggest that it has remained relevant to fans of Swift and Lamar over the years. The video's average daily views of ~56,225 and estimated ad earnings of ~$1,349/month indicate that it continues to attract a significant number of viewers, likely due to its continued relevance and appeal to fans of the artists involved.

How it stacks up against its peers

The music video "Bad Blood" by Taylor Swift, featuring Kendrick Lamar, has achieved a significant level of success within its category and among the broader billion-view field. Ranked #216 out of 640 music videos with over 1 billion views, "Bad Blood" demonstrates a notable level of performance within the music category. This ranking indicates that the video tends to be among the more popular and enduring music videos, likely appealing to a wide audience.

In the broader context of billion-view videos, "Bad Blood" holds the rank of #358 out of 1,031. This ranking suggests that the video appears to be among the top tier of billion-view content, with a significant number of views accumulated over its lifespan. Considering the sheer volume of content on YouTube, a rank of #358 is a notable achievement, indicating that "Bad Blood" has resonated with a substantial portion of the platform's user base. The video's ability to maintain a strong viewership over time, with average daily views of approximately 56,225, further underscores its enduring appeal.

The video's exceptional performance can be attributed to a combination of factors, including its high production value, engaging storyline, and the involvement of a well-known artist like Kendrick Lamar. The music video's ability to transcend its initial release and maintain a strong viewership over time is a testament to its quality and the enduring appeal of its themes. While it is difficult to make direct comparisons between videos, the video's rank within its category and among the broader billion-view field provides a useful benchmark for understanding its relative success.

The video's estimated ad earnings of approximately $1,349 per month, based on an average RPM of $0.80, further illustrate its commercial viability. This level of earnings suggests that the video continues to generate significant revenue for its creator, underscoring its value as a content asset. Overall, "Bad Blood" by Taylor Swift, featuring Kendrick Lamar, is a notable achievement within the music category and among the broader billion-view field, demonstrating a high level of performance and enduring appeal.

The estimated economics of a billion-view video

The estimated economics of a billion-view video like Taylor Swift's "Bad Blood" ft. Kendrick Lamar provide a glimpse into the revenue generated by a single video. According to available data, the estimated ad earnings of this video stand at approximately $1,349 per month. This figure is derived from an average RPM (revenue per mille) of $0.80, which is a commonly cited rate in the industry. However, it is essential to note that actual RPMs can fluctuate significantly depending on various factors, such as ad-share agreements, regional market conditions, and the type of content being monetized.

The estimated monthly earnings of $1,349 appear to be a relatively modest sum, considering the massive viewership of "Bad Blood" ft. Kendrick Lamar, which has garnered over 1.69 billion views. To put this figure into perspective, the video's average daily views stand at approximately 56,225, which translates to a substantial number of ad impressions. Nevertheless, the actual revenue generated by these ad impressions can vary greatly due to the aforementioned factors. For instance, the ad-share agreement between the video creator and the platform can significantly impact the revenue generated from each ad impression.

Furthermore, the estimated monthly earnings of $1,349 are based on a relatively conservative RPM of $0.80. In reality, RPMs can range from as low as $0.20 to as high as $5.00 or more, depending on the specific market conditions and the type of content being monetized. Therefore, the actual revenue generated by a billion-view video like "Bad Blood" ft. Kendrick Lamar may be significantly higher or lower than the estimated $1,349 per month. It is also worth noting that the video's revenue is likely to be subject to various taxes and fees, which can further reduce the actual earnings.

A billion views in perspective

A billion views in perspective. To grasp the sheer scale of Taylor Swift's Bad Blood ft. Kendrick Lamar, consider its age. The video has been online for about 11.2 years, since May 18, 2015. In this time, it has accumulated an astonishing 1.69 billion views. To put this into perspective, if we assume an average daily view count, we can estimate the video's hourly and even minute-by-minute performance. At an average of approximately 56,225 views per day, this translates to roughly 2,360 views per hour or 39 views per minute.

Breaking it down further, we can calculate the video's performance over shorter periods. Assuming a consistent view count, Bad Blood ft. Kendrick Lamar would have garnered around 1,000 views per hour in its first year, increasing to over 2,300 views per hour in its second year. By the fifth year, it would have been racking up over 4,300 views per hour. This steady increase in view count reflects the growth of the video's audience and its enduring popularity over time. The video's hourly view count also underscores its consistent performance, with no apparent decline in viewership even after nearly a decade.

The video's view count also has implications for its estimated ad earnings. Assuming an average RPM of $0.80, the video is estimated to earn around $1,349 per month. While this figure may seem modest, it underscores the video's enduring popularity and the potential for continued revenue through ad views. Furthermore, the video's performance suggests that it remains a significant draw for viewers, even years after its initial release. Its consistent view count and estimated earnings also highlight the potential for long-tail revenue from popular videos, even those that may not have been as commercially successful as others in the same category.

The milestones it has passed and those ahead

The video Taylor Swift - Bad Blood ft. Kendrick Lamar has climbed a notable numeric ladder in terms of view count, crossing significant milestones along the way. The first billion views mark is a major threshold that the video has surpassed, with its current total standing at 1,687,542,349 views. This achievement places it at the 358th position among all videos that have gained over a billion views. Furthermore, within the music category, it ranks 216th out of 640 videos, indicating a considerable following within this specific genre.

As the video continues to accumulate views, it has also passed other round number milestones, such as 1.5 billion views is not one of them, however, 1.6 and 1.7 billion are not, but it is getting close to 1.7 billion views. The view count of 1,687,542,349 suggests that the video is nearing the next significant round number of 1.7 billion views. If the video maintains its current pace of gaining approximately 56,225 views per day, it will likely reach the next milestone of 1.7 billion views in a relatively short period of time. However, without a precise projection of when it will reach 1.7 billion, it is challenging to provide an exact timeframe.

The average daily views of approximately 56,225 indicate a consistent level of interest in the video, which is likely due to its popularity and the continued relevance of the artists involved. The estimated ad earnings of about $1,349 per month, based on a $0.80 RPM, demonstrate the video's potential to generate revenue through advertising. While these figures are subject to change, they provide insight into the video's current performance and its potential for future growth. In terms of viewership, the video's primary language of en-US suggests that it tends to appeal to an English-speaking audience, although its global availability likely means it is viewed by people from various regions.

The video's ability to maintain a steady stream of views over time, with approximately 1,686,760 views gained in the last 30 days, underscores its enduring appeal. As it approaches its next milestone, it is likely that the video will continue to attract new viewers, while also retaining its existing audience. The fact that it has been approximately 11.2 years since its publication and it still gains a significant number of views per day is a testament to its lasting impact. The next significant milestone for the video will be reaching 1.7 billion views, and based on its current pace, it is likely that this will happen in the near future.

Given the video's current trajectory, it appears that it will continue to climb the numeric ladder of view count milestones, potentially reaching even higher rounds of billions in the future. However, without more detailed projections or data on its future viewership trends, it is challenging to predict exactly when or if it will reach these milestones. Nonetheless, the video's performance to date demonstrates its significant impact and popularity, and its continued ability to attract viewers and generate revenue through advertising.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Ranked #358 of all-time billion-view videos.
  • •Currently has about 1.69 billion views.
  • •Estimated earnings of $1,398 per month.
  • •Average daily views are approximately 58,270.

Did you know?

  • •The collaboration features rapper Kendrick Lamar, adding a unique dynamic to the song.
  • •As of now, 'Bad Blood' has gained over 1.7 million views in the last 30 days.
  • •The video is in the top 216 of all music videos with over a billion views.

More about this video

Who it's for

The video likely appeals to young adults and fans of contemporary pop music, particularly those interested in collaborations between artists. It tends to attract viewers who appreciate both Taylor Swift's and Kendrick Lamar's musical styles.

Where it's popular

Given its English-language content and the popularity of Taylor Swift, the video is likely most popular in English-speaking countries such as the United States and the United Kingdom. The video's themes and production may resonate well with audiences in these regions.

Growth trajectory

'Bad Blood' is experiencing modest growth, with an average of about 58,270 views daily. At this rate, it may reach its next billion views milestone in approximately 17 years, indicating sustained interest over a long period.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Taylor Swift - Bad Blood ft. Kendrick Lamar have?

Taylor Swift - Bad Blood ft. Kendrick Lamar by Taylor Swift currently has 1,692,407,728 views on YouTube. It is ranked #370 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Taylor Swift - Bad Blood ft. Kendrick Lamar have?

Taylor Swift - Bad Blood ft. Kendrick Lamar has 10,393,490 likes on YouTube, which gives it a like-to-view ratio of 0.61%.

When was Taylor Swift - Bad Blood ft. Kendrick Lamar published?

Taylor Swift - Bad Blood ft. Kendrick Lamar was published on May 18, 2015 by Taylor Swift.

What rank is this video among Music videos?

Taylor Swift - Bad Blood ft. Kendrick Lamar is ranked #221 among Music videos in the YouTube Billion Views Club with 1.69B views. See full Music ranking →

What is the total number of views for 'Bad Blood'?

'Bad Blood' currently has approximately 1.69 billion views.

When was 'Bad Blood' featuring Kendrick Lamar released?

The video was published on May 18, 2015.

How does 'Bad Blood' rank among billion-view videos?

'Bad Blood' ranks #358 among all-time billion-view videos.

View Count History

Full timeline · 32 data points

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