Taylor Swift - Look What You Made Me Do

With 1,572,687,074 views, this music video ranks #413 among all-time billion-view videos and #248 in the music category. It gains approximately 2,397,729 views in the last 30 days, averaging around 79,924 views daily. The video has been available for about 8.9 years and is estimated to generate around $1,918 per month for its creator.

1,578,958,107 views
13,769,503 likes
Category
Music
Published
Aug 28, 2017
Duration
4:16

Quick Facts

Overall Rank
#428 of 1069 videos
Music Rank
#258
Total Views
1,578,958,107
Total Likes
13,769,503
Like Ratio
0.87%
Channel
Taylor Swift
Published
August 28, 2017
Duration
4:16
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$1,209.83 · ~$0.80 RPM
1,512,289 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Music video by Taylor Swift performing Look What You Made Me Do. ❤️‍🔥Stream/download ‘The Life of a Showgirl’ - https://taylor.lnk.to/TSTheLifeofaShowgirlYD ►Shop Merch: http://taylor.lnk.to/store ►Subscribe to Taylor Swift on YouTube: https://ts.lnk.to/subscribe ►Follow Taylor Swift Online: TikTok: http://tiktok.com/@taylorswift Instagram: http://instagram.com/taylorswift Twitter: http://twitter.com/taylorswift13 Snapchat: http://snapchat.com/add/taylorswift Facebook: http://facebook.com/tay

The story behind the numbers

Since its release, 'Look What You Made Me Do' has garnered significant attention, accumulating over 1.57 billion views. This places it firmly within the top 500 of all-time billion-view videos, reflecting Taylor Swift's strong presence in the music industry and her ongoing popularity.

The full story of Taylor Swift - Look What You Made Me Do

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

The song "Look What You Made Me Do" by Taylor Swift is a notable addition to the ever-growing list of YouTube videos that have surpassed the billion-view threshold. Released on August 28, 2017, this music video has garnered an impressive 1,572,750,144 views, securing its position as the 413th most-watched YouTube video of all time, out of over 1,031 billion-view videos. Achieving a milestone of this magnitude signifies a level of widespread recognition and popularity, as well as the enduring appeal of the content to a large and diverse audience.

Crossing the billion-view mark is a significant achievement for any video, indicating a sustained level of interest and engagement over time. It reflects not only the initial popularity of the content but also its ability to maintain a strong following and attract new viewers. In the case of "Look What You Made Me Do," the video's success can be attributed to its catchy and provocative lyrics, as well as its high production value and the widespread media attention surrounding its release. As a result, the song became a cultural phenomenon, sparking conversations and debates among fans and non-fans alike.

As a music video, "Look What You Made Me Do" performs well within its category, ranking 248th out of 640 billion-view videos in the music genre. This ranking suggests that the video has a strong appeal to fans of Taylor Swift and those interested in contemporary music. The sustained popularity of the video is also evident in its ongoing views, with an estimated 76,877 daily views and a gain of approximately 2,306,311 views in the last 30 days. This level of engagement underscores the video's continued relevance and its ability to attract new viewers, even years after its initial release.

The road to one billion views

The road to one billion views for Taylor Swift's "Look What You Made Me Do" began on August 28, 2017, when the music video was first published. Approximately 8.9 years have passed since its release, giving it a significant head start in terms of accumulating views. Over this period, the video has garnered an impressive 1.57 billion views, ranking it #413 among all videos that have crossed the one billion-view threshold.

The average daily views for "Look What You Made Me Do" appear to be around 76,877, suggesting a relatively consistent pace of growth. This steady accumulation of views implies that the video's popularity has been sustained over an extended period, rather than experiencing a sudden surge in popularity. The fact that the video has maintained a high level of engagement even after several years online is a testament to its enduring appeal. The estimated ad earnings of around $1,845 per month also suggest a stable revenue stream, which can be attributed to the video's continued popularity.

The video's age and average daily views imply that it likely accumulated a significant portion of its views in the first few years after its release. During this period, the video was likely to have benefited from a combination of factors, including its timely release, the artist's existing fan base, and the general popularity of music videos during this time. As the video has aged, its growth rate has likely slowed, but it has continued to attract new viewers, contributing to its overall view count.

While the exact trajectory of "Look What You Made Me Do" is difficult to pinpoint, it is clear that the video's success can be attributed to a combination of factors, including its engaging content, Taylor Swift's dedicated fan base, and the video's consistent online presence. The video's ability to maintain a high level of engagement over an extended period has allowed it to accumulate an impressive number of views, solidifying its place among the most popular videos on the platform.

Current momentum and view velocity

As of the present time, Taylor Swift's music video "Look What You Made Me Do" continues to demonstrate a notable level of ongoing engagement with its audience. The video has added approximately 2,306,311 views in the last 30 days, a pace that suggests its viewership remains robust. This recent monthly gain is a testament to the enduring popularity of the song, even nearly nine years after its initial release.

The average daily views for this video stand at approximately 76,877. This figure provides a clearer indication of the video's current momentum. While the number of views gained in the last 30 days is substantial, the average daily view count indicates a more consistent and steady stream of viewers. This suggests that the video is still attracting a significant audience, although its growth may be slowing slightly. It is worth noting that the video's average daily views are likely influenced by its continued presence on streaming platforms and playlists, as well as the ongoing relevance of the song's themes and messages.

The pace of view growth for "Look What You Made Me Do" appears to be gradually slowing, but it is still climbing the all-time view ranks. With an estimated 1,572,750,144 views, the video currently holds the #413 position among all-time view leaders. This indicates that while its growth may be slowing, the video is still accumulating views at a rate that is sufficient to propel it upward in the rankings. However, the pace at which it is adding views is likely to be insufficient to propel it to the top 100 all-time view leaders in the foreseeable future, given the number of high-performing videos that continue to be released.

While it is difficult to estimate with precision the time it will take for the video to reach its next billion views, its current pace suggests that it will take several more years to reach this milestone. With an average daily view count of approximately 76,877, the video is likely to continue accumulating views at a steady rate, but its growth will likely be gradual and incremental. This suggests that while "Look What You Made Do" remains a popular and enduring video, its view growth is likely to be a long-term process rather than a rapid or explosive phenomenon.

Global reach and where it resonates

Global reach and where it resonates The video's primary language, en-US, suggests that it is likely to be most popular in regions where English is widely spoken. This inference is further supported by the channel's country of origin, the United States. Given this information, it appears that the video may have a strong following in countries with significant English-speaking populations, such as the United States, the United Kingdom, Canada, Australia, and other countries in the English-speaking world.

It is also worth noting that the video's success is likely to be influenced by the global popularity of Taylor Swift, an American singer-songwriter. As a well-known and influential artist, her fan base tends to be widespread and diverse, with a significant presence in many countries. This global appeal, combined with the video's primary language, likely contributes to its broad reach and popularity. The video's high rank in the music category also suggests that it has resonated with a large and diverse audience.

The video's age, about 8.9 years since publication, is also an important factor in its continued popularity. Despite being released in 2017, the video remains one of the most viewed in the world, with a significant number of views gained in the last 30 days. This suggests that the video continues to be widely popular and that its appeal is enduring. The estimated ad earnings of ~$1,845/month also indicate that the video remains a significant source of revenue for the channel, further supporting its enduring popularity.

The video's success can be seen as a testament to Taylor Swift's ability to connect with a wide and diverse audience. Her music and persona appear to transcend geographical boundaries, allowing her to maintain a strong following across many countries. While it is impossible to measure the video's exact popularity in specific regions, it is likely that it has a significant following in countries with significant English-speaking populations, where her music and persona are likely to be most well-known and appreciated.

Who is watching

The audience for Taylor Swift's music video, "Look What You Made Me Do", likely consists of fans of the singer-songwriter herself, as well as viewers who are drawn to the music category in general. Given the video's all-time rank of #413 of 1,031 billion-view videos, it appears to have attracted a broad and diverse audience. The music category, where the video ranks #248 of 640, tends to attract a younger demographic, likely in the range of late teens to early thirties, who are interested in contemporary music and popular culture.

The video's genre, which is primarily pop with some elements of country and rock, also suggests a likely audience of young adults who are familiar with these styles of music. This age group tends to be active on social media, where music videos like "Look What You Made Me Do" are often shared and discussed. The video's language, en-US, also indicates that the primary audience is likely based in the United States or other English-speaking countries.

It is worth noting that the video's themes of celebrity feuds, reputation management, and personal empowerment may also appeal to a slightly older audience, potentially in the range of late twenties to early forties, who are more likely to be familiar with Swift's public persona and the cultural context in which the video was released. The video's popularity, with over 1.57 billion views, suggests that it has resonated with a wide range of viewers, likely including both long-time fans of Swift's music and new listeners who have been drawn to her public persona.

The video's continued popularity, with an average of over 76,000 views per day, also suggests that it remains a significant draw for viewers, likely including both younger fans who are discovering Swift's music for the first time and older fans who are revisiting her earlier work. The estimated ad earnings of around $1,800 per month also indicate that the video continues to generate revenue, likely due to its ongoing popularity and the fact that it remains a relevant and engaging work in the music category.

How it stacks up against its peers

The performance of Taylor Swift's "Look What You Made Me Do" can be contextualized by examining its standing within the music category and the broader field of billion-view videos. In its category, ranked #248 of 640, this video appears to be a notable achievement, as it has secured a position within the top 0.39 percent of all music videos on YouTube. This ranking suggests that "Look What You Made Me Do" is a significant entry in the music category, likely due to its popularity among fans of Taylor Swift and its release as part of a highly anticipated album.

When considering the video's overall rank of #413 of 1,031 billion-view videos, it becomes clear that "Look What You Made Me Do" is an exceptional achievement in the broader field of billion-view videos. Its standing within the top 0.4 percent of all billion-view videos indicates a level of success that is not easily attained, as it has managed to surpass 1.57 billion views and maintain a strong presence on the platform over time. This ranking further underscores the video's significance, as it has secured a position among the top 0.4 percent of all billion-view videos on YouTube.

The video's ability to maintain a strong presence over time is also evident in its views gained in the last 30 days, which have totaled approximately 2.3 million. This level of engagement suggests that the video remains a popular and relevant entry in the music category, with fans continuing to view and share it with others. Furthermore, its average daily views of around 76,877 indicate a consistent level of interest in the video, even after its initial release. This level of engagement is likely a key factor in the video's ability to secure its position within the top 0.4 percent of all billion-view videos on YouTube.

The estimated economics of a billion-view video

The estimated ad earnings of the music video "Look What You Made Me Do" by Taylor Swift provide a glimpse into the economic potential of a billion-view video. According to the available data, the estimated monthly ad earnings are approximately $1,845. This figure is derived from an estimated RPM, or revenue per 1,000 views, of $0.80.

It is essential to note that this estimate is based on a specific RPM value and should be viewed as a rough approximation. Real figures can vary significantly due to factors such as ad-share agreements between YouTube and content creators, regional differences in advertising rates, and the specific format of the video. These variables can all impact the actual earnings of a video, making the estimated $1,845 monthly figure a likely underestimation or overestimation, depending on the specific circumstances.

To put this figure into perspective, the video has gained approximately 2,306,311 views in the last 30 days, with an average daily view count of around 76,877. This suggests a relatively stable viewership pattern, with the video continuing to attract a significant number of viewers nearly a decade after its initial publication. The estimated ad earnings of $1,845 per month, therefore, appear to be a relatively modest return on the video's massive viewership.

It is also worth noting that the estimated earnings are based on a single RPM value and may not accurately reflect the actual ad revenue generated by the video. YouTube's Partner Program, which governs the relationship between content creators and the platform, can affect the share of ad revenue that creators receive. Additionally, regional differences in advertising rates and the specific format of the video can also impact earnings. As such, the estimated $1,845 monthly figure should be viewed as a rough approximation rather than a precise estimate of the video's actual ad earnings.

A billion views in perspective

A billion views in perspective. To put the scale of Taylor Swift's "Look What You Made Me Do" into context, consider its age and the pace at which it has been viewed. The video was published in August 2017, which means it has been viewed over 8.9 years. At an average daily view count of approximately 76,877, this equates to around 3.25 views every second, or roughly 52 views per minute.

To further grasp the magnitude of this view count, consider the number of hours in a year. There are 8,760 hours in 365 days. Over 8.9 years, that's approximately 77,014 hours. If "Look What You Made Me Do" was viewed at its average daily rate, it would have taken nearly 77,014 hours to reach its current view count. This translates to over three years of continuous viewing at a rate of 76,877 views per day.

However, the view count of "Look What You Made Me Do" is not static; it continues to accumulate views to this day. In the last 30 days, the video gained approximately 2,306,311 views. This represents a significant increase in its overall view count, underscoring the enduring popularity of the song. The video's performance suggests that it remains a popular choice among viewers, even years after its initial release.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. Taylor Swift's 'Look What You Made Me Do' has been a consistent performer since its release on August 28, 2017. At the time of its publication, it marked a significant milestone in the artist's career, crossing the one billion view threshold. This achievement places it among a select group of YouTube videos that have reached this milestone, and it continues to climb the all-time view count ladder. As of now, 'Look What You Made Me Do' ranks #413 out of 1,031 billion-view videos, a testament to its enduring popularity.

As the video continues to gain traction, it is likely to reach higher round numbers in its view count. Currently, it stands at 1.572 billion views, a number that is steadily increasing. The video's average daily views of approximately 76,877 and recent gains of ~2,306,311 views in the last 30 days suggest that it will continue to climb the view count ladder. In fact, if we project its current growth rate, it appears that 'Look What You Made Me Do' will reach the 1.6 billion view mark in the near future.

Reaching the 1.6 billion view mark will be a significant milestone for 'Look What You Made Do', and it will place the video among an elite group of YouTube videos that have achieved this feat. However, the next major milestone for the video is likely to be reaching the 1.8 billion view mark. Based on its current growth rate, it appears that this milestone will be reached in approximately 9.3 months, assuming the video maintains its current average daily view count. This projection suggests that 'Look What You Made Me Do' will continue to be a top performer on YouTube for the foreseeable future.

The sustained popularity of 'Look What You Made Me Do' is a testament to the enduring appeal of Taylor Swift's music and her dedicated fan base. As the video continues to climb the view count ladder, it will be interesting to see how it performs in relation to other YouTube videos. Will it continue to rank among the top 400 billion-view videos, or will it eventually surpass some of the more popular videos on the platform? Only time will tell, but for now, 'Look What You Made Me Do' remains a consistent and popular performer on YouTube.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Current all-time rank: #413 of 1,029 billion-view videos
  • •Category rank: #248 of 639 in music
  • •Average daily views: ~79,924
  • •Estimated ad earnings: ~$1,918/month

Did you know?

  • •The video is ranked #248 in the music category among billion-view videos.
  • •It has been gaining an average of about 79,924 views daily.
  • •The song was released nearly 9 years ago, showcasing its lasting appeal.

More about this video

Who it's for

This video likely appeals to a wide audience, particularly fans of pop music and Taylor Swift, who tend to be younger adults and teens. Its themes and catchy melodies resonate with listeners who enjoy contemporary pop culture.

Where it's popular

Given that the video is in English and published by a US artist, it is likely most popular in English-speaking countries, particularly the United States. Taylor Swift's global fan base further extends its reach across various regions.

Growth trajectory

The video is currently gaining views at a pace of approximately 2.4 million per month. At this rate, it is on track to reach the next milestone of 2 billion views in about 8-9 months.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Taylor Swift - Look What You Made Me Do have?

Taylor Swift - Look What You Made Me Do by Taylor Swift currently has 1,578,958,107 views on YouTube. It is ranked #428 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Taylor Swift - Look What You Made Me Do have?

Taylor Swift - Look What You Made Me Do has 13,769,503 likes on YouTube, which gives it a like-to-view ratio of 0.87%.

When was Taylor Swift - Look What You Made Me Do published?

Taylor Swift - Look What You Made Me Do was published on August 28, 2017 by Taylor Swift.

What rank is this video among Music videos?

Taylor Swift - Look What You Made Me Do is ranked #258 among Music videos in the YouTube Billion Views Club with 1.58B views. See full Music ranking →

When was 'Look What You Made Me Do' released?

The song was published on August 28, 2017.

How many views does 'Look What You Made Me Do' have?

As of now, the video has over 1.57 billion views.

What rank does this video hold among billion-view videos?

'Look What You Made Me Do' is ranked #413 among all videos with over 1 billion views.

View Count History

Full timeline · 35 data points

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