Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video)

With 1.59 billion views, Paulo Londra's "Nena Maldicion" ranks #403 among all-time billion-view videos. The music video, featuring Lenny Tavarez, has gained approximately 9.3 million views in the last 30 days, averaging around 310,500 daily views. At this rate, it is projected to reach 2 billion views in about 1,328 days and currently generates an estimated $7,452 per month for the creator.

1,613,866,595 views
7,443,270 likes
Category
Music
Published
Jan 29, 2018
Duration
3:52

Quick Facts

Overall Rank
#401 of 1069 videos
Music Rank
#241
Total Views
1,613,866,595
Total Likes
7,443,270
Like Ratio
0.46%
Channel
Paulo Londra
Published
January 29, 2018
Duration
3:52
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$4,354.70 · ~$0.80 RPM
5,443,373 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Paulo Londra "Nena Maldicion" (Apple Music) ▶https://apple.co/3pA0oWg (Spotify) ▶ https://open.spotify.com/album/1pxbRsIbgUi8eA5lUzFlyi?si=yGTh7wO1RCG1U9NhWGyv8g Visit Paulo Londra online: https://www.instagram.com/Paulolondra Visit Lenny Tavarez online: https://www.instagram.com/lennytavareztm/ Music Produced by OVY ON THE DRUMS: https://www.instagram.com/ovyonthedrums/ Para contrataciones: [email protected] © 2018 Paulo Londra Music Film and Directed by Jonathan Quintero: https://

The story behind the numbers

'Nena Maldicion' by Paulo Londra featuring Lenny Tavarez has secured a prominent position in the billion-view club, currently ranking #403 overall. With a steady view count and consistent daily gains, it continues to attract attention and engagement years after its release.

The full story of Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video)

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context, Paulo Londra ft Lenny Tavarez's "Nena Maldicion" stands as a testament to the enduring appeal of Latin American music on the global stage. With a view count of 1,588,413,123, this music video ranks #403 among the 1,031 billion-view videos that have crossed this threshold on YouTube. The sheer scale of this achievement underscores the immense popularity of the track, which has captivated audiences worldwide since its release in 2018.

The feat of reaching a billion views represents a milestone of significant cultural and commercial importance. It signifies that a video has resonated with a massive audience, generating substantial interest and engagement over an extended period. In the context of YouTube, where the platform's vast user base and diverse content offerings can make it challenging for videos to stand out, achieving a billion views is a remarkable accomplishment. It indicates that a video has not only captured the attention of a large audience but has also managed to sustain their interest, generating significant views and engagement over time.

This achievement also highlights the growing influence of Latin American music on the global scene. The video's primary language, es-419, suggests a strong connection to the Spanish-speaking audience in the Americas, which likely contributed to its success. The fact that it has reached a global audience, however, indicates that its appeal extends beyond linguistic and geographical boundaries. The video's performance serves as a testament to the power of music to transcend cultural and linguistic barriers, connecting with listeners from diverse backgrounds and age groups.

As we delve into the performance of "Nena Maldicion" and its trajectory on the platform, it becomes clear that this video's success is not an isolated phenomenon. Rather, it is part of a broader trend of Latin American music gaining traction on YouTube, with many videos from this genre achieving significant viewership and engagement. By examining the performance of "Nena Maldicion," we can gain a deeper understanding of the factors that contribute to a video's success on YouTube, as well as the role that Latin American music plays in shaping the platform's content landscape.

The road to one billion views

The road to one billion views for Paulo Londra's "Nena Maldicion" was a long and steady one, spanning nearly a decade. Published on January 29, 2018, the song has been online for about 8.5 years, accumulating an impressive 1.59 billion views. The song's age suggests that it has been a consistent performer over the years, with a steady stream of views that have propelled it up the all-time ranks. As of now, it stands at #403 of 1,031 billion-view videos, a testament to its enduring popularity.

The average pace at which the song has gained views is about 301,416 per day, a figure that has remained relatively consistent over the years. This average daily view count implies a steady, if not spectacular, trajectory for the song. While it may not have broken any records for the fastest climb to one billion views, "Nena Maldicion" has clearly benefited from a loyal fan base and a consistent stream of new viewers. The fact that it has been projected to reach 2 billion views in about 1,365 days at its current pace suggests that it will continue to be a popular choice for viewers in the years to come.

The song's performance in its category, Music, also provides some insight into its trajectory. Ranked #241 of 640 in this category, "Nena Maldicion" appears to have benefited from a strong following among fans of Latin music. The song's primary language, es-419, and its country of origin, AR, suggest that it has a strong presence in the Spanish-speaking world. However, the song's relatively high rank in its category suggests that it has also attracted a broader audience beyond its native language and region.

The trajectory of "Nena Maldicion" is likely to be of interest to those studying the performance of music videos on YouTube. The song's steady, if unspectacular, climb to one billion views suggests that it has benefited from a combination of factors, including a loyal fan base, consistent promotion, and a strong presence in its category. Further analysis of the song's performance may provide insights into the factors that contribute to a song's success on the platform.

Current momentum and view velocity

Current momentum and view velocity

At the time of assessment, Paulo Londra's official music video for "Nena Maldicion" is continuing to attract a significant number of viewers. Over the past 30 days, the video has gained approximately 9,042,492 views, indicating a steady pace of engagement. This recent monthly increase is a testament to the video's enduring popularity, as it has managed to maintain a strong following nearly eight years after its initial release.

Breaking down the video's current performance, it appears to be averaging around 301,416 views per day. This daily view count suggests that the video remains active and continues to attract a substantial audience. The consistent flow of views is likely a result of the video's continued relevance, as well as its presence on various music streaming platforms and social media channels. The video's average daily views are a crucial indicator of its momentum, as they provide insight into its current level of engagement and potential for future growth.

Given the video's current pace, it is projected to reach 2 billion views in approximately 1,365 days, assuming no significant changes in viewer behavior or platform algorithms. This projected timeline offers a glimpse into the video's future performance and suggests that it may continue to climb the all-time view rankings. However, it is essential to note that the video's view velocity can be influenced by various factors, including changes in viewer preferences, platform policies, and the video's ongoing promotion and marketing efforts. As such, the actual time to reach the next billion views may differ from the projected estimate. Nevertheless, the video's current momentum and view velocity are strong indicators of its continued relevance and popularity among music fans.

Global reach and where it resonates

Global reach and where it resonates

The music video "Nena Maldicion" by Paulo Londra ft Lenny Tavarez has garnered significant attention worldwide, with over 1.59 billion views since its publication in January 2018. Its global reach is a testament to the enduring popularity of Latin American music, particularly in regions where Spanish is widely spoken. The video's primary language, es-419, suggests that it is likely to be most popular in countries where Spanish is the predominant language.

Given the channel's country of origin, Argentina, it is reasonable to infer that the video may have a strong following in Latin America. Countries such as Mexico, Colombia, and Peru, where Spanish is the primary language, tend to have a high affinity for Latin American music. The video's performance in these regions is likely influenced by the cultural and linguistic ties that exist between these countries and Argentina. Additionally, the video's genre, which blends elements of Latin trap and reggaeton, may appeal to fans of these styles in countries with a strong Latin American music tradition.

While it is impossible to pinpoint the exact countries or regions where the video is most popular, its performance in countries with a high concentration of Spanish speakers is likely to be significant. The video's views gained in the last 30 days, approximately 9 million, indicate a sustained level of interest in the video, which may be indicative of a dedicated fan base in these regions. Furthermore, the video's average daily views, around 301,416, suggest a consistent level of engagement, which may be driven by fans in countries where the video's language and genre are most relevant.

In conclusion, while the video's global reach is undeniable, its primary language and the channel's country of origin suggest that it is likely to be most popular in countries where Spanish is the predominant language. This inference is based on the cultural and linguistic ties that exist between these countries and Argentina, as well as the video's genre, which blends elements of Latin trap and reggaeton.

Who is watching

The audience for "Nena Maldicion" by Paulo Londra ft Lenny Tavarez appears to be predominantly Spanish-speaking, given the video's primary language and the artist's country of origin, Argentina. This likely indicates that the viewership is concentrated in Latin America and possibly Spain, with a smaller but still significant presence in other countries with Spanish-speaking populations. It is probable that the video's audience tends to be younger, as the music category it belongs to, and the genre of reggaeton and Latin trap, tends to appeal to a younger demographic. However, it is also possible that the video's appeal extends to a broader age range, particularly among those who are fans of Latin American music.

Given the video's category and genre, it is reasonable to infer that the audience likely consists of fans of urban and contemporary Latin American music. The video's success suggests that it has resonated with listeners who are interested in the sounds and styles of Latin America, and who are likely to be familiar with the artists and their music. This audience likely includes fans of reggaeton and Latin trap, as well as those who are interested in Latin American culture and identity. It is also possible that the video's audience extends to fans of other genres, such as hip-hop and R&B, who may be drawn to the video's energetic and danceable beats.

The video's language and cultural context also suggest that the audience is likely to be predominantly from Latin America and the Spanish-speaking world. The use of Spanish in the video's title and lyrics, as well as the artist's country of origin and cultural references, all point to a Latin American audience. However, it is also possible that the video's appeal extends to a broader global audience, particularly among those who are interested in Latin American culture and music. The video's success on YouTube, with over 1.5 billion views, suggests that it has resonated with a significant and diverse audience, and that its appeal extends beyond the Latin American region.

It is worth noting that the video's age, at around 8.5 years since publication, suggests that it has had a long shelf life and has continued to attract new viewers over time. This is likely due to the video's enduring popularity and the continued interest in Latin American music and culture. The video's estimated ad earnings, at around $7,234 per month, also suggest that it remains a significant source of revenue for the artist and the platform.

How it stacks up against its peers

In the realm of music videos on YouTube, "Nena Maldicion" by Paulo Londra ft Lenny Tavarez holds a respectable position, ranking #241 out of 640 videos in its category. This places it within the upper quarter of music videos that have achieved over 1 billion views. To put this into perspective, the top 20 music videos in the category have garnered significantly more views, with the top-ranked video boasting over 6 billion views. This suggests that "Nena Maldicion" is a notable, yet not exceptional, achievement within the music video landscape.

When considering the broader context of billion-view videos on YouTube, "Nena Maldicion" ranks #403 out of 1,031 videos that have achieved this milestone. This ranking implies that the video is somewhat below the median in terms of overall performance. The top 10% of billion-view videos, for example, have garnered over 6.5 billion views, with the top-ranked video boasting over 20 billion views. This significant gap highlights the exceptional nature of the most popular billion-view videos, which tend to be those that have been widely viewed and shared across multiple platforms.

The fact that "Nena Maldicion" has managed to achieve over 1.5 billion views in a relatively niche category, such as Latin music, suggests that it has been successful in resonating with a specific audience. The video's performance in this context is likely due to its appeal to fans of Latin music and the cultural significance of the song within this genre. However, when compared to the broader billion-view field, the video's ranking suggests that it is not as widely popular or enduring as some of its peers.

The video's ongoing performance, with an average of 301,416 daily views and a projected 2 billion views in approximately 1,365 days, indicates that it continues to attract a dedicated audience. This level of engagement suggests that "Nena Maldicion" remains a notable achievement within the music video landscape, even if it is not exceptional in terms of its overall ranking.

The estimated economics of a billion-view video

The estimated economics of a billion-view video, such as Paulo Londra ft Lenny Tavarez - Nena Maldicion, provide a glimpse into the potential revenue generated by these highly successful videos. According to the available data, the video is estimated to earn approximately $7,234 per month from advertising. This figure is derived from an estimated RPM, or revenue per mille, of $0.80. However, it is essential to note that this is a simplified calculation and actual earnings can vary significantly due to factors such as ad-share agreements and regional differences in advertising rates.

The RPM assumption of $0.80 is likely a rough estimate based on industry averages, but real figures can fluctuate greatly depending on the specific context of the video. For instance, videos featuring popular music in the United States may command higher RPMs than those in other regions. Additionally, ad-share agreements between the content creator and the platform can significantly impact the actual earnings. These agreements can vary widely, with some creators receiving a larger share of the ad revenue.

It is also worth noting that the estimated monthly earnings of $7,234 is based on the current pace of the video, which has gained approximately 9 million views in the last 30 days. This suggests a relatively consistent viewership pattern, but it is essential to consider that this may not be representative of the video's performance in the long term. Projected earnings should be viewed with caution, as actual figures can be influenced by a range of factors, including changes in viewer behavior, advertising rates, and platform policies.

The estimated ad earnings of $7,234 per month for Paulo Londra ft Lenny Tavarez - Nena Maldicion are likely a simplified representation of the video's economic performance. While this figure provides a rough estimate of the video's potential earnings, it should be viewed in the context of the various factors that can impact actual revenue.

A billion views in perspective

A billion views in perspective. To grasp the sheer scale of this video's view count, consider its age and the rate at which it has been viewed. The video, "Nena Maldicion" by Paulo Londra ft Lenny Tavarez, has been online for approximately 8.5 years. Over this period, it has accumulated an astonishing 1.59 billion views. To put this into perspective, if we assume a constant viewing pace, we can calculate the average daily views. The video's average daily views stand at around 301,416. This means that every day, for the past 8.5 years, the video has been viewed by nearly 301,416 people.

Breaking this down further, we can consider the hourly average. With an average daily view count of 301,416, we can divide this by 24 to get an idea of the hourly average. This gives us approximately 12,574 views per hour. This means that every hour, the video is viewed by nearly 12,574 people. To further illustrate the magnitude of this view count, consider that the video has been viewed by over 12,574 people every hour for the past 8.5 years. This is a staggering rate of engagement, and one that underscores the enduring popularity of this video.

The video's view count is not only a testament to its enduring popularity but also a reflection of the vast reach of social media platforms like YouTube. With over 1.59 billion views, "Nena Maldicion" has clearly resonated with a large and diverse audience. While it is impossible to know the exact demographics of this audience, it is likely that the video's popularity spans multiple regions and age groups. The video's primary language is Spanish, and it appears to have been viewed most heavily in Spanish-speaking countries. However, the video's global reach is likely to be much broader, with viewers from all over the world contributing to its massive view count.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Ranked #403 of over 1,000 billion-view videos.
  • •Averaging approximately 310,495 views daily.
  • •Projected to hit 2 billion views in about 1,328 days at the current pace.
  • •Estimated monthly ad earnings are around $7,452.

Did you know?

  • •The video is primarily in Spanish, appealing to a wide audience in Latin America.
  • •Paulo Londra is known for his unique blend of urban and Latin music styles.
  • •The song features prominent collaborations, showcasing the vibrant music scene in Argentina.

More about this video

Who it's for

The video likely appeals to younger audiences interested in urban Latin music and contemporary pop trends. Fans of Paulo Londra and similar artists tend to enjoy vibrant and catchy musical collaborations.

Where it's popular

Given the video's Spanish language and origin from Argentina, it is likely most popular in Latin American countries. The cultural connection to local music styles enhances its reach within the region.

Growth trajectory

'Nena Maldicion' has been growing at a rate of approximately 9.3 million views in the last 30 days. If this trend continues, it is on track to reach the 2 billion view milestone in a little over three and a half years.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) have?

Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) by Paulo Londra currently has 1,613,866,595 views on YouTube. It is ranked #401 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) have?

Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) has 7,443,270 likes on YouTube, which gives it a like-to-view ratio of 0.46%.

When was Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) published?

Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) was published on January 29, 2018 by Paulo Londra.

What rank is this video among Music videos?

Paulo Londra ft Lenny Tavarez - Nena Maldicion (Official Video) is ranked #241 among Music videos in the YouTube Billion Views Club with 1.61B views. See full Music ranking →

What is the total view count for Nena Maldicion?

As of now, the music video for 'Nena Maldicion' has amassed approximately 1.59 billion views.

How long has Nena Maldicion been on YouTube?

'Nena Maldicion' was published on January 29, 2018, making it about 8.5 years old.

What category does Nena Maldicion fall under?

The video is categorized as Music and is currently ranked #241 within that category.

View Count History

Full timeline · 31 data points

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