What is the most viewed Music video on YouTube?

Rihanna - Kiss It Better (Explicit) by RihannaVEVO is ranked #666 among Music videos in the YouTube Billion Views Club with 265.81M views.

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Rihanna - Kiss It Better (Explicit)

Name: Rihanna - Kiss It Better (Explicit)
Uploaded: 2016-03-31T16:00:00+00:00
Duration: 4 min 9 s
Channel: RihannaVEVO
Description: "Rihanna - Kiss It Better (Explicit)" by RihannaVEVO has now passed 0.27 billion views, ranking #1,070 of 1,069 videos in the YouTube Billion Views Club. It is the #666 most-viewed Music video among 665 in the club. Over the last 30 days it has added about 1.09M views. It was published about 10.6 years ago.

"Rihanna - Kiss It Better (Explicit)" by RihannaVEVO has now passed 0.27 billion views, ranking #1,070 of 1,069 videos in the YouTube Billion Views Club. It is the #666 most-viewed Music video among 665 in the club. Over the last 30 days it has added about 1.09M views. It was published about 10.6 years ago.

265,811,973 views

1,996,436 likes

Channel

RihannaVEVO

Quick Facts

Overall Rank: #1070 of 1069 videos
Music Rank: #666
Total Views: 265,811,973
Total Likes: 1,996,436
Like Ratio: 0.75%
Channel: RihannaVEVO
Published: March 31, 2016
Duration: 4:09
Last Updated: October 21, 2026

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Estimated Earnings

October 2026

$611.94 · ~$0.80 RPM

764,920 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

“Kiss It Better” from Rihanna’s eighth studio album ANTI, available now: Download on TIDAL: http://smarturl.it/downloadANTI Download on iTunes: http://smarturl.it/i_dlx_ANTI Download on Google Play: http://smarturl.it/ANTIdlxgp Download on Amazon: http://geni.us/amzANTI Stream on TIDAL: http://smarturl.it/streamANTIdlx http://vevo.ly/GPWNmd

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Frequently Asked Questions

How many views does Rihanna - Kiss It Better (Explicit) have?

Rihanna - Kiss It Better (Explicit) by RihannaVEVO currently has 265,811,973 views on YouTube. It is ranked #1070 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Rihanna - Kiss It Better (Explicit) have?

Rihanna - Kiss It Better (Explicit) has 1,996,436 likes on YouTube, which gives it a like-to-view ratio of 0.75%.

When was Rihanna - Kiss It Better (Explicit) published?

Rihanna - Kiss It Better (Explicit) was published on March 31, 2016 by RihannaVEVO.

What rank is this video among Music videos?

Rihanna - Kiss It Better (Explicit) is ranked #666 among Music videos in the YouTube Billion Views Club with 265.81M views. See full Music ranking →