Rihanna - We Found Love ft. Calvin Harris

With approximately 1.20 billion views, this video ranks #727 among all-time billion-view videos. It currently holds the #438 position in the music category and has gained around 2.6 million views in the past 30 days, averaging about 86,832 daily views. The video has been available for nearly 14.8 years and is estimated to generate around $2,084 per month in creator earnings.

1,204,439,216 views
5,442,710 likes
Category
Music
Published
Oct 20, 2011
Duration
4:36

Quick Facts

Overall Rank
#763 of 1069 videos
Music Rank
#454
Total Views
1,204,439,216
Total Likes
5,442,710
Like Ratio
0.45%
Channel
RihannaVEVO
Published
October 20, 2011
Duration
4:36
Last Updated
October 15, 2026
💰

Estimated Earnings

October 2026
$1,046.44 · ~$0.80 RPM
1,308,054 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Get Rihanna’s eighth studio album ANTI now: Download on TIDAL: http://smarturl.it/downloadANTI Stream on TIDAL: http://smarturl.it/streamANTIdlx Download on iTunes: http://smarturl.it/dlxANTI Download on Google Play: http://smarturl.it/ANTIdlxgp Download on Amazon: http://geni.us/amzANTI Buy on iTunes - http://idj.to/iWfndL #VEVOCertified on Jan 5, 2012. http://www.youtube.com/vevocertified http://www.vevo.com/watch/USUV71101839?utm_source=youtube&utm_medium=description&utm_campaign=ytd

The story behind the numbers

The video is a longstanding member of the billion-view club, with a steady stream of views accumulated over its 14.8-year lifetime. It maintains a consistent ranking, a testament to its enduring popularity.

The full story of Rihanna - We Found Love ft. Calvin Harris

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

Rihanna - We Found Love ft. Calvin Harris is a music video that has garnered significant attention, with a view count of 1,198,418,149, placing it at number 729 among the 1,032 videos that have surpassed the billion-view milestone. This achievement is a testament to the video's enduring popularity, as it continues to attract a substantial audience even after its initial release on October 20, 2011. Crossing the billion-view threshold is a notable feat, as it indicates a video's ability to resonate with a large and diverse audience, and to maintain its relevance over time.

The video's ranking among all billion-view videos provides context for its performance, and suggests that it tends to appeal to a broad audience, likely with a strong affinity for music content. As the 729th most viewed video among this select group, Rihanna - We Found Love ft. Calvin Harris appears to have struck a chord with viewers, who continue to watch and engage with the content. This level of engagement is likely driven by the video's catchy melody, memorable lyrics, and the collaborative effort between Rihanna and Calvin Harris, which may have helped to expand its appeal beyond the typical fan base.

The fact that Rihanna - We Found Love ft. Calvin Harris has maintained a significant viewership over the years, with an average of 132,602 views per day, and a total of approximately 3,978,060 views gained in the last 30 days, underscores its enduring popularity. This sustained interest may be attributed to the video's timeless quality, as well as the artists' continued relevance in the music industry. Furthermore, the video's estimated ad earnings of $3,182 per month, based on a revenue per mille (RPM) of $0.80, suggest that it remains a viable and lucrative content asset, even after its initial release.

As one of the many videos that have surpassed the billion-view mark, Rihanna - We Found Love ft. Calvin Harris is part of a select group of content that has achieved unprecedented levels of engagement and popularity. The video's performance is likely influenced by a combination of factors, including its production quality, the artists' fan base, and the platform's algorithmic recommendations. By examining the video's viewership patterns, audience engagement, and revenue generation, it is possible to gain insights into the factors that contribute to its success, and to better understand the dynamics of online content consumption.

The video's category ranking of 440 out of 641 in the music category also provides additional context, suggesting that while it is a highly viewed video, there are many other music videos that have achieved even greater levels of success. This ranking may indicate that the video tends to appeal to a specific segment of the music audience, rather than a broader demographic, although it is difficult to determine the exact nature of this audience without additional data. Nonetheless, the video's performance remains impressive, and its continued popularity is a testament to the enduring appeal of Rihanna and Calvin Harris' collaborative effort.

The road to one billion views

The road to one billion views for Rihanna - We Found Love ft. Calvin Harris began on October 20, 2011, when the video was first published on the RihannaVEVO channel. Since then, the video has been online for approximately 14.8 years, a considerable amount of time that has allowed it to accumulate a substantial following and garner significant attention. Given its age, it is likely that the video's view count has grown at a varying pace over the years, with some periods possibly experiencing more rapid growth than others.

The average daily views of around 132,602 suggest that the video has maintained a steady and consistent stream of traffic, even after more than a decade since its release. This implies that the video's popularity has endured, and it continues to attract new viewers while also likely retaining some of its original audience. The fact that the video has gained approximately 3,978,060 views in the last 30 days further supports this notion, indicating that it still has a strong appeal to audiences. It appears that the video's view count has been steadily increasing over time, albeit at a slower rate than some more contemporary videos.

The video's all-time rank of #729 out of 1,032 billion-view videos is also noteworthy, as it suggests that while it is not among the very top-ranked videos in terms of views, it is still a highly popular and widely watched video. Its rank within the music category, #440 out of 641, further reinforces this idea, implying that it is a significant and enduring presence within its genre. The video's estimated ad earnings of around $3,182 per month, based on a $0.80 RPM, provide additional context, suggesting that it continues to generate revenue and remains a valuable asset for its creators.

The trajectory of the video's view count over time is likely to have been influenced by a variety of factors, including changes in music trends, shifts in consumer behavior, and the evolution of the online video landscape. It is possible that the video experienced a significant surge in popularity shortly after its release, followed by a gradual decline in views over time. However, the fact that it continues to attract a sizable audience and generate significant revenue suggests that it has been able to adapt and endure, maintaining its relevance and appeal to audiences over the long term. As a result, the video's journey to one billion views is likely to have been a complex and multifaceted one, influenced by a range of factors and characterized by periods of both rapid growth and steady, consistent viewing.

Current momentum and view velocity

The video for Rihanna's song We Found Love, featuring Calvin Harris, continues to attract a significant number of viewers, with approximately 3,978,060 views gained in the last 30 days. This recent surge in views suggests that the video is still maintaining a substantial level of popularity, even about 14.8 years after its initial publication. The average daily views of around 132,602 further reinforce this notion, indicating that the video is consistently being watched by a sizable audience on a daily basis.

At this pace, it appears that the video is likely still climbing in terms of its total view count, albeit at a slower rate compared to its peak. The fact that it is still gaining nearly 4 million views in a month is a testament to the enduring appeal of the song and the video itself. While the video's view velocity may not be as rapid as it was during its initial release, it tends to suggest that the video has reached a plateau of sorts, where it continues to be discovered and enjoyed by new viewers, while also maintaining a loyal following.

The estimated ad earnings of around $3,182 per month, based on a $0.80 RPM, provide some insight into the video's ongoing commercial performance. This figure, while not necessarily indicative of the video's overall impact or popularity, does suggest that the video remains a viable and profitable entity, even after more than a decade since its release. As the video continues to accrue views at its current rate, it is likely that its earnings will remain relatively stable, assuming the RPM remains constant.

It is worth noting that, at its current pace, the video would likely take a considerable amount of time to reach the next billion views, assuming it continues to gain views at a similar rate. However, this is speculative, and the actual time it takes for the video to reach this milestone will depend on various factors, including changes in viewer behavior, shifts in musical trends, and the release of new content by Rihanna or other popular artists. Nonetheless, the video's current momentum and view velocity do suggest that it will continue to be a widely watched and popular music video for the foreseeable future.

The video's ability to maintain a strong viewership after such a long period of time is a reflection of the song's timeless appeal, as well as the artist's enduring popularity. As such, it is reasonable to infer that the video will likely continue to attract new viewers, while also maintaining its existing fan base, thereby ensuring its continued relevance and popularity in the music video landscape.

Who is watching

The audience for Rihanna - We Found Love ft. Calvin Harris tends to be diverse, likely encompassing a wide range of age groups and interests. Given the music category and the genre of the song, which is a fusion of pop, dance, and electronic elements, it appears that the video may appeal to a younger demographic, possibly individuals in their teens to early thirties. This age group tends to be more inclined towards contemporary music and is likely familiar with Rihanna's and Calvin Harris's discographies.

The primary language of the video, English, suggests that the audience may be predominantly English-speaking, potentially from countries such as the United States, the United Kingdom, Canada, or Australia. However, it is also possible that the video's appeal may transcend language barriers, with viewers from non-English speaking countries also watching and enjoying the content. The fact that the channel is based in the US may also indicate that a significant portion of the audience is likely from North America, although this is not necessarily a definitive conclusion.

In terms of interests, viewers of this video likely tend to enjoy popular music, dance, and entertainment. They may also be interested in fashion, given Rihanna's reputation as a style icon, and possibly in electronic dance music, due to Calvin Harris's involvement in the project. Additionally, the video's themes of love and relationships may resonate with viewers who are interested in romance, drama, or storytelling in music. It is worth noting, however, that these are only reasoned inferences, and the actual audience may be more diverse and complex than these general observations suggest.

The video's enduring popularity, with an average of approximately 132,602 daily views and around 3,978,060 views gained in the last 30 days, implies that the audience is not only large but also consistent. This may indicate that the video has become a staple of sorts, with viewers returning to watch it repeatedly over time. The estimated ad earnings of around $3,182 per month also suggest that the video is generating significant revenue, which may be an indicator of its ongoing appeal and the size of its audience. Nevertheless, it is essential to recognize that these metrics only provide a glimpse into the video's performance and do not reveal the full complexity of its audience or their viewing habits.

How it stacks up against its peers

The video for Rihanna's song We Found Love, featuring Calvin Harris, has garnered a significant amount of views since its publication, with its current view count standing at over 1.20 billion. In the context of the broader field of billion-view videos, this places it at a rank of 729 out of 1,032, indicating that while it is certainly a highly viewed video, it is not among the very top tier of most viewed videos. However, when considered within its own category of music videos, it fares somewhat better, ranking 440 out of 641. This suggests that, relative to other music videos, We Found Love is somewhat above average in terms of its view count, but still not exceptional.

The category rank of 440 out of 641 music videos provides some insight into the video's performance within its specific niche. It appears that the video tends to appeal to a dedicated audience, likely fans of Rihanna and Calvin Harris, as well as those who enjoy the music genre. The fact that it is ranked in the middle tier of music videos implies that it is a well-known and popular song, but perhaps not as widely recognized or iconic as some other music videos in the category. Nevertheless, its view count of over 1.20 billion is a testament to its enduring popularity and the artists' ability to create music that resonates with a large audience.

In terms of its overall rank of 729 out of 1,032 billion-view videos, We Found Love is part of a large and diverse group of highly viewed videos. This ranking indicates that the video is likely to be well-known and widely recognized, not just within the music community, but also among the broader YouTube audience. The fact that it has maintained a significant view count over time, with an average of around 132,602 views per day, suggests that it continues to appeal to new viewers, in addition to its existing fan base. Furthermore, its estimated ad earnings of around $3,182 per month, based on a rate of $0.80 per thousand views, provide some insight into the video's ongoing commercial viability.

The video's age of around 14.8 years since publication is also noteworthy, as it suggests that We Found Love has been able to maintain its relevance and appeal over a long period of time. This is likely due to a combination of factors, including the song's catchy melody and memorable music video, as well as the artists' continued popularity and influence. As a result, the video appears to be a staple of the music video category, and its view count continues to grow, albeit at a slower rate than some other, more recently published videos. Overall, while We Found Love may not be the most viewed video of all time, it is certainly a highly successful and enduring music video that continues to be enjoyed by a large and dedicated audience.

Global reach and where it resonates

The video’s primary language is listed as English (en‑US) and its hosting channel, RihannaVEVO, is registered in the United States. These two facts allow a reasoned inference that the clip likely finds a substantial portion of its audience in regions where English is the dominant language or is widely understood as a second language. While no direct geographic breakdown is available from the supplied data, the linguistic and national context points toward the United States, the United Kingdom, Canada, Australia and similar markets as probable centers of viewership.

Given the video’s total view count of 1,198,418,149 and its average daily gain of roughly 132,602 views, a steady stream of activity is evident long after its October 20, 2011 release. Such enduring interest is consistent with patterns observed for major pop releases that originate from Anglo‑American markets, where radio play, streaming platforms and social media sharing often amplify reach. The modest monthly ad revenue estimate of about $3,182 at a $0.80 RPM further suggests a viewership base that attracts advertiser interest, a characteristic commonly associated with high‑traffic English‑language content.

Beyond the core English‑speaking territories, the global nature of pop music and the song’s collaboration with Calvin Harris-a producer with broad international appeal-may facilitate uptake in countries where English is taught in schools or used in media consumption. Regions such as Scandinavia, the Netherlands, parts of East Asia and urban centers across Latin America frequently engage with English‑language hits, potentially contributing to the video’s ongoing accumulation of views. However, any assertion about specific percentages or absolute numbers in these areas would extend beyond the information provided.

In summary, while the available metrics confirm the video’s substantial overall performance and steady view growth, conclusions about where it resonates most strongly must be treated as informed hypotheses rooted in its English language and U.S. channel origin. Actual geographic distribution could only be verified with detailed analytics that are not included in the current dataset.

The estimated economics of a billion-view video

The estimated economics of a billion-view video such as Rihanna - We Found Love ft. Calvin Harris can be explored through the provided data. With an estimated monthly ad earnings of $3,182, it appears that the video generates a substantial amount of revenue. However, it is essential to understand the assumptions behind this estimate, primarily the rate per mille (RPM) of $0.80. This RPM assumption is likely based on average advertising rates, but actual figures can vary significantly due to several factors.

One major factor influencing ad earnings is the ad-share, which is the proportion of ad revenue allocated to the content creator. The estimated monthly earnings of $3,182 may not reflect the actual amount received by RihannaVEVO, as a portion of the revenue likely goes to other parties involved in the video's production and distribution. Furthermore, the region in which the video is viewed also plays a crucial role in determining ad earnings, as advertising rates tend to differ across various regions and countries. The video's primary language, en-US, suggests that a significant portion of its views come from English-speaking audiences, which may have higher advertising rates compared to other regions.

The format of the video is another factor that can impact ad earnings. As a music video, Rihanna - We Found Love ft. Calvin Harris may have different advertising rates compared to other types of content, such as vlogs or educational videos. Additionally, the video's age, with approximately 14.8 years since publication, may also influence its ad earnings, as viewer engagement and advertising rates can change over time. The average daily views of ~132,602 and the ~3,978,060 views gained in the last 30 days indicate that the video still maintains a significant audience, which likely contributes to its estimated ad earnings.

It is also worth noting that the estimated monthly ad earnings of $3,182 should be considered as a rough estimate rather than an exact figure. The actual ad earnings may be higher or lower, depending on various factors such as the video's performance, audience engagement, and advertising rates. The all-time rank of #729 out of 1,032 billion-view videos and the category rank of #440 out of 641 in the music category suggest that Rihanna - We Found Love ft. Calvin Harris is a relatively popular video, which may contribute to its estimated ad earnings. However, the complexities of the advertising ecosystem and the various factors influencing ad earnings make it challenging to determine the actual figures with certainty.

The estimated ad economics of Rihanna - We Found Love ft. Calvin Harris provide valuable insights into the potential revenue generated by a billion-view video. While the estimated monthly earnings of $3,182 offer a rough estimate of the video's ad revenue, it is essential to consider the various factors that can influence actual earnings, such as ad-share, region, and format. By understanding these factors and the assumptions behind the estimated earnings, it is possible to gain a more nuanced understanding of the economics of a highly viewed video like Rihanna - We Found Love ft. Calvin Harris.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •The video has gained over 2.6 million views in the last 30 days.
  • •It averages around 86,832 daily views.
  • •With its current pace, it continues to hold its position among billion-view videos.
  • •The video earns an estimated $2,084 per month from ads.

Did you know?

  • •The video was published in 2011, the same year it topped the charts.
  • •It features a collaboration between Rihanna and Calvin Harris.
  • •The song is part of the music category, where it ranks #438.

More about this video

Who it's for

The video likely appeals to a wide range of fans, tends to attract those who enjoy music, particularly pop and dance genres. The audience may also be drawn to Rihanna's other works and collaborations.

Where it's popular

Given the primary language is en-US and the channel originates from the US, it can be inferred that the video is most popular in English-speaking countries, particularly the US, where Rihanna's music tends to have a strong following.

Growth trajectory

The video's growth rate is steady, with around 86,832 daily views, indicating a consistent trajectory. It gained approximately 2.6 million views in the last 30 days, reflecting its ongoing popularity.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Rihanna - We Found Love ft. Calvin Harris have?

Rihanna - We Found Love ft. Calvin Harris by RihannaVEVO currently has 1,204,439,216 views on YouTube. It is ranked #763 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Rihanna - We Found Love ft. Calvin Harris have?

Rihanna - We Found Love ft. Calvin Harris has 5,442,710 likes on YouTube, which gives it a like-to-view ratio of 0.45%.

When was Rihanna - We Found Love ft. Calvin Harris published?

Rihanna - We Found Love ft. Calvin Harris was published on October 20, 2011 by RihannaVEVO.

What rank is this video among Music videos?

Rihanna - We Found Love ft. Calvin Harris is ranked #454 among Music videos in the YouTube Billion Views Club with 1.20B views. See full Music ranking →

When was the video published?

The video was published on October 20, 2011. It has been about 14.8 years since its publication.

How many views does the video have?

The video has approximately 1.20 billion views.

What is the video's rank?

The video is ranked #727 of 1,029 billion-view videos and #438 in the music category.

How much does the video earn from ads?

The video is estimated to earn approximately $2,084 per month from ads.

View Count History

Full timeline · 30 data points

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