What is the most viewed Music video on YouTube?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] by Ed Sheeran is ranked #654 among Music videos in the YouTube Billion Views Club with 284.57M views.

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Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]

Name: Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]
Uploaded: 2019-10-04T18:30:26+00:00
Duration: 4 min 46 s
Channel: Ed Sheeran
Description: "Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]" by Ed Sheeran has now passed 0.28 billion views, ranking #1,050 of 1,049 videos in the YouTube Billion Views Club. It is the #654 most-viewed Music video among 653 in the club. Over the last 30 days it has added about 805.36K views. It was published about 7.0 years ago.

"Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]" by Ed Sheeran has now passed 0.28 billion views, ranking #1,050 of 1,049 videos in the YouTube Billion Views Club. It is the #654 most-viewed Music video among 653 in the club. Over the last 30 days it has added about 805.36K views. It was published about 7.0 years ago.

284,574,297 views

2,406,693 likes

Channel

Ed Sheeran

Quick Facts

Overall Rank: #1050 of 1049 videos
Music Rank: #654
Total Views: 284,574,297
Total Likes: 2,406,693
Like Ratio: 0.85%
Channel: Ed Sheeran
Published: October 04, 2019
Duration: 4:46
Last Updated: September 16, 2026

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Estimated Earnings

September 2026

$322.15 · ~$0.80 RPM

402,682 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

The official music video for Ed Sheeran - South of the Border (feat. @camilacabello & @cardib) Subtract, the new album, out 05.05.2023. Pre-order: https://es.lnk.to/subtract Taken from No.6 Collaborations Project released in 2019, which featured the hit singles 'I Don't Care', 'Cross Me', 'Beautiful People', 'Blow', 'Best Part of Me', 'Antisocial', 'South of the Border' &'Take Me Back To London'. Subscribe to the Ed Sheeran channel for all the best and latest official music videos, behind

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Frequently Asked Questions

How many views does Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] have?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] by Ed Sheeran currently has 284,574,297 views on YouTube. It is ranked #1050 among all 1049 videos in the YouTube Billion Views Club.

How many likes does Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] have?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] has 2,406,693 likes on YouTube, which gives it a like-to-view ratio of 0.85%.

When was Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] published?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] was published on October 04, 2019 by Ed Sheeran.

What rank is this video among Music videos?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] is ranked #654 among Music videos in the YouTube Billion Views Club with 284.57M views. See full Music ranking →