What is the most viewed Music video on YouTube?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] by Ed Sheeran is ranked #669 among Music videos in the YouTube Billion Views Club with 285.65M views.

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Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]

Name: Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]
Uploaded: 2019-10-04T18:30:26+00:00
Duration: 4 min 46 s
Channel: Ed Sheeran
Description: "Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]" by Ed Sheeran has now passed 0.29 billion views, ranking #1,073 of 1,072 videos in the YouTube Billion Views Club. It is the #669 most-viewed Music video among 668 in the club. Over the last 30 days it has added about 708.84K views. It was published about 7.1 years ago.

"Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video]" by Ed Sheeran has now passed 0.29 billion views, ranking #1,073 of 1,072 videos in the YouTube Billion Views Club. It is the #669 most-viewed Music video among 668 in the club. Over the last 30 days it has added about 708.84K views. It was published about 7.1 years ago.

285,648,599 views

2,408,922 likes

Channel

Ed Sheeran

Quick Facts

Overall Rank: #1073 of 1072 videos
Music Rank: #669
Total Views: 285,648,599
Total Likes: 2,408,922
Like Ratio: 0.84%
Channel: Ed Sheeran
Published: October 04, 2019
Duration: 4:46
Last Updated: October 30, 2026

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Estimated Earnings

October 2026

$586.66 · ~$0.80 RPM

733,328 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

The official music video for Ed Sheeran - South of the Border (feat. @camilacabello & @cardib) Subtract, the new album, out 05.05.2023. Pre-order: https://es.lnk.to/subtract Taken from No.6 Collaborations Project released in 2019, which featured the hit singles 'I Don't Care', 'Cross Me', 'Beautiful People', 'Blow', 'Best Part of Me', 'Antisocial', 'South of the Border' &'Take Me Back To London'. Subscribe to the Ed Sheeran channel for all the best and latest official music videos, behind

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Frequently Asked Questions

How many views does Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] have?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] by Ed Sheeran currently has 285,648,599 views on YouTube. It is ranked #1073 among all 1072 videos in the YouTube Billion Views Club.

How many likes does Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] have?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] has 2,408,922 likes on YouTube, which gives it a like-to-view ratio of 0.84%.

When was Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] published?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] was published on October 04, 2019 by Ed Sheeran.

What rank is this video among Music videos?

Ed Sheeran - South of the Border (feat. Camila Cabello & Cardi B) [Official Music Video] is ranked #669 among Music videos in the YouTube Billion Views Club with 285.65M views. See full Music ranking →