James Arthur - Say You Won't Let Go

With approximately 1.87 billion views, this video ranks #276 among all-time billion-view videos and #154 in the music category. It has gained around 9 million views in the last 30 days, averaging nearly 303,000 daily views. At its current pace, it is projected to reach 2 billion views in about 413 days and has an estimated creator earnings of $7,271 per month.

1,905,239,780 views
9,629,891 likes
Channel
JamesAVEVO
Category
Music
Published
Sep 09, 2016
Duration
3:31

Quick Facts

Overall Rank
#278 of 1069 videos
Music Rank
#157
Total Views
1,905,239,780
Total Likes
9,629,891
Like Ratio
0.51%
Channel
JamesAVEVO
Published
September 09, 2016
Duration
3:31
Last Updated
October 18, 2026
💰

Estimated Earnings

October 2026
$5,268.13 · ~$0.80 RPM
6,585,159 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Watch the official video to "Say You Won't Let Go" by James Arthur Get the song here: https://smg.lnk.to/sayyouwontletgo BITTER SWEET LOVE - The new album - OUT NOW 💿 https://jamesarthur.lnk.to/BSL ► Subscribe to the channel: https://JamesArthur.lnk.to/YouTube_SubscribeAY ► Subscribe to the newsletter: https://JamesArthur.lnk.to/Newsletter ► More James Arthur: Watch all music videos here: https://www.youtube.com/watch?v=0yW7w8F2TVA&list=PLmaABP4Ks8psm2LqAfFksPrGQ0fs1zjtu Listen to the

The story behind the numbers

James Arthur's 'Say You Won't Let Go' continues to hold a strong position within the billion-view club, currently ranking at #276 among all time. With nearly 1.87 billion views, its enduring popularity showcases the song's broad appeal over the years since its release in 2016.

The full story of James Arthur - Say You Won't Let Go

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context. This milestone marks a significant achievement for James Arthur's 2016 hit, "Say You Won't Let Go." The song, released through JamesAVEVO, has garnered an impressive 1,875,183,560 views, placing it at number 275 among all YouTube videos that have crossed the billion-view threshold. In the realm of music videos alone, it ranks 154th out of 640. This remarkable feat signifies that "Say You Won't Let Go" has resonated with a substantial audience worldwide, translating to a substantial viewership that continues to grow.

The crossing of a billion views on YouTube represents a milestone in a video's lifecycle. It signifies that the content has transcended its initial release, resonating with an audience beyond the confines of its release date. For "Say You Won't Let Go," this milestone was reached nearly nine years after its initial publication on September 9, 2016. This prolonged viewership can be attributed to the enduring appeal of the song, as well as the evolving nature of online music consumption. As a result, "Say You Won't Let Go" has become a staple in the online music landscape, its continued success a testament to the power of digital platforms in shaping cultural relevance.

The sustained viewership of "Say You Won't Let Go" also underscores the importance of online music platforms in shaping the careers of artists. With its massive viewership, James Arthur's song has likely contributed significantly to his overall exposure and career trajectory. The estimated ad earnings of approximately $7,314 per month, at a rate of $0.80 RPM, further illustrate the financial implications of a billion-view milestone. This substantial revenue stream likely plays a crucial role in supporting the artist's future endeavors, as well as the continued production and promotion of his music.

The road to one billion views

The road to one billion views for James Arthur's "Say You Won't Let Go" began on September 09, 2016, when the song was published on JamesAVEVO's YouTube channel. At the time of its release, the music landscape was already well-established, with a wide range of artists and genres vying for attention. However, James Arthur's emotive ballad appears to have resonated with listeners, particularly in the months and years that followed its initial publication.

As of the current date, the song has been online for about 9.9 years, during which time it has accumulated a staggering 1.88 billion views. This impressive tally suggests a steady and consistent stream of viewers, rather than a brief flash in the pan. The average pace at which the song has gained views over the years is a key factor in understanding its trajectory. At an average of ~304,748 views per day, the song has maintained a remarkably consistent level of engagement, even as the broader music landscape has continued to evolve.

The fact that James Arthur's "Say You Won't Let Go" has been able to sustain such a high level of viewership over a prolonged period is a testament to the song's enduring appeal. While the exact factors contributing to its success are impossible to quantify, it appears to have struck a chord with listeners, particularly in the years immediately following its release. The song's continued popularity, even years after its initial publication, suggests a strong and lasting connection with its audience. This is likely due in part to the song's emotional resonance, as well as the widespread appeal of James Arthur's vocal style and the song's catchy melody. As the song continues to rack up views, it remains to be seen whether it will eventually surpass the 2 billion mark, a milestone that appears to be within reach at the current pace.

Current momentum and view velocity

As of now, the music video for James Arthur's "Say You Won't Let Go" is continuing to attract a significant number of viewers, with approximately 9,142,441 new views gained in the last 30 days. This represents a substantial increase in the video's overall view count, which currently stands at over 1.88 billion views. The average daily views for this period also indicate a consistent level of engagement, with the video averaging around 304,748 views per day.

The recent surge in views suggests that the video remains popular, and its momentum appears to be sustained. However, the pace of this growth is not unprecedented, and it remains to be seen whether this video will continue to climb the view count charts or if it has plateaued. To gain further insight into the video's performance, it is worth examining its projected view count trajectory. According to available data, if the current pace is maintained, the video is likely to reach 2 billion views in approximately 409 days.

The pace at which the video is gaining views is a crucial factor in determining whether it is still on an upward trajectory or if it has plateaued. The average daily views of around 304,748 indicate a steady level of engagement, but whether this will be sufficient to propel the video to the next milestone of 2 billion views remains to be seen. It is also worth noting that the estimated ad earnings of approximately $7,314 per month, at a $0.80 RPM, provide a tangible benefit to the content creators, which may contribute to the video's continued popularity.

As the video continues to attract a large number of viewers, it is clear that its popularity is sustained. However, the pace of growth and the projected time to reach the next milestone will be crucial in determining whether this video will continue to climb the view count charts or if it has plateaued. The next few months will be telling in this regard, and it will be interesting to see if the video can maintain its current level of engagement and reach the projected milestone of 2 billion views.

Global reach and where it resonates

Global reach and where it resonates

The global reach of James Arthur's "Say You Won't Let Go" is substantial, with over 1.88 billion views. While the video's massive viewership transcends geographical boundaries, its primary language, English, and the channel's country of origin, the United States, likely indicate that the song resonates most strongly with English-speaking audiences in North America and the UK. It appears to be particularly popular in countries where the artist's genre of pop-rock music tends to have a strong following.

The song's success in the US is likely reflected in its high ranking within the music category on YouTube, where it stands at #154 out of 640. This ranking suggests that the song has been well-received by American audiences, who tend to favor a range of musical styles, including pop and rock. In the UK, where the artist is from, the song may have also found an audience among fans of British pop and rock music.

The song's enduring popularity, with over 9 million views gained in the last 30 days, suggests that it continues to resonate with listeners worldwide. While the video's massive viewership makes it difficult to pinpoint a single region or country where it is most popular, its language and origin suggest that it is likely to be well-received in English-speaking countries. The song's ability to transcend cultural boundaries and connect with listeners across the globe is a testament to its enduring appeal.

The video's continued growth, with a projected reach of 2 billion views in about 409 days, indicates that it remains a popular and enduring song. Its estimated ad earnings of around $7,314 per month at a $0.80 RPM suggest that it continues to be a financially successful video, with a steady stream of revenue from advertising. The song's global reach and continued popularity make it a significant cultural phenomenon, one that continues to captivate audiences around the world.

Who is watching

The audience for James Arthur's "Say You Won't Let Go" likely skews towards a younger demographic, given the song's placement within the music category, ranked #154 of 640 in this category. The genre of the song, which appears to be a blend of pop and adult contemporary, may appeal to individuals in their late teens to mid-twenties who are familiar with contemporary music trends. This age group tends to be active on YouTube, with many users in this demographic likely discovering and engaging with music content on the platform.

The primary language of the video, en-US, suggests that the song's audience is likely to be located in the United States or other English-speaking countries. The channel country for James Arthur's VEVO account is listed as US, which further supports this inference. It is likely that the song's audience is comprised of individuals who are familiar with Western pop music and may have a strong interest in contemporary music. The song's themes of love and relationships, which are common in pop music, may also appeal to a younger audience that is likely to be interested in romantic relationships and emotional experiences.

Given the song's popularity and the fact that it has been viewed over 1.88 billion times, it is likely that the audience for "Say You Won't Let Go" is quite diverse and may include individuals from a range of backgrounds and interests. However, the song's placement within the music category and its genre suggest that the audience is likely to be comprised of individuals who are interested in contemporary music and may be familiar with Western pop trends. The song's enduring popularity, with a recent surge in views of approximately 9.14 million in the last 30 days, indicates that it continues to be a relevant and engaging piece of music for many viewers.

The song's ongoing success, with a projected reach of 2 billion views in about 409 days at the current pace, suggests that it will continue to be a popular piece of music for many viewers. The estimated ad earnings of approximately $7,314 per month, based on a $0.80 RPM, indicate that the song remains a commercially viable piece of content, with ongoing engagement and views likely to generate significant revenue for the channel and its associated parties.

How it stacks up against its peers

James Arthur's 'Say You Won't Let Go' ranks #154 in the Music category, a testament to its enduring popularity within this genre. This positioning within the Music category suggests that 'Say You Won't Let Go' is a standout among other successful music videos. The song's ability to resonate with listeners and maintain a strong viewership even years after its initial release is a notable achievement. Its ranking, while not the highest, indicates that the video has performed exceptionally well within its peer group.

When compared to the broader billion-view field, 'Say You Won't Let Go' ranks #275 out of 1,031 billion-view videos. This places the song in the upper quarter of the most-watched YouTube videos of all time. This ranking indicates that 'Say You Won't Let Go' is among the most popular and widely viewed videos on the platform, a distinction that reflects its broad appeal and staying power. Its position within the top 300 billion-view videos underscores the video's exceptional performance and its ability to connect with a large and diverse audience.

The video's age, approximately 9.9 years since publication, also contributes to its impressive ranking. Many videos that achieve a billion views often do so within a shorter time frame, typically within the first year or two of release. The fact that 'Say You Won't Let Go' has maintained its position and continued to gain views over the years suggests that it has a strong and dedicated fan base. This level of sustained interest and engagement is a rare achievement in the YouTube landscape.

The video's current pace and projected growth also support its exceptional performance. With an estimated 9,142,441 views gained in the last 30 days, 'Say You Won't Let Go' is continuing to attract new viewers and maintain its position among the most popular videos on the platform. Its projected growth suggests that the video will continue to be a major force on YouTube for the foreseeable future, further solidifying its ranking within the billion-view field.

The estimated economics of a billion-view video

The estimated ad earnings of a billion-view video like James Arthur's "Say You Won't Let Go" are a complex calculation that relies on several assumptions. The estimated ad earnings of ~$7,314 per month appear to be based on a revenue per mille (RPM) of $0.80, which is a commonly cited estimate for YouTube ad revenue. However, this figure is likely to vary significantly depending on factors such as the ad-share model, regional ad rates, and the specific format of the video. For instance, music videos tend to have a lower RPM than other types of content, such as vlogs or educational videos.

The RPM of $0.80 also assumes that the ad earnings are generated solely from the video's views, which is not the case. Other factors such as click-through rates, ad completion rates, and viewer engagement can all impact the actual ad revenue generated by a video. Additionally, the ad-share model, which determines how much of the ad revenue is allocated to the content creator, can also vary depending on the platform and the specific agreement between the creator and the platform.

The estimated ad earnings of ~$7,314 per month also appears to be a relatively modest figure, considering the massive scale of the video's views. With over 1.88 billion views, "Say You Won't Let Go" is likely to have generated tens of millions of dollars in ad revenue over its lifespan. However, the actual figure is likely to be much higher, given the factors mentioned above that can impact ad revenue. Furthermore, the estimated earnings of ~$7,314 per month also do not account for other revenue streams that the content creator may be generating from the video, such as merchandise sales or sponsorships.

The estimated ad earnings of a billion-view video like James Arthur's "Say You Won't Let Go" are therefore a rough estimate that should be taken with a grain of salt. While the estimated ad earnings of ~$7,314 per month provide a general idea of the revenue potential of a billion-view video, they are likely to be influenced by a range of factors that can impact ad revenue.

A billion views in perspective

A billion views in perspective. To grasp the sheer scale of James Arthur's 'Say You Won't Let Go', it is helpful to consider the video's age and the pace at which it has been viewed. Published in September 2016, the song has been viewed for about 9.9 years. At its current average daily pace of approximately 304,748 views, this equates to about 12.8 million hours of continuous viewing, or roughly 530,000 days - a period spanning nearly 1,450 years if viewed non-stop.

The average daily view count can also be broken down further to provide a clearer understanding of the video's immense popularity. If we consider the average daily view count of 304,748, this translates to approximately 12,700 views per hour, or about 211 views per minute. To put this into even more relatable terms, if we assume an 8-hour workday, the song would have been viewed over 30,000 times during a typical working day. This level of engagement underscores the enduring appeal of James Arthur's hit single.

The video's age and current view count also suggest that 'Say You Won't Let Go' is likely to remain a staple on YouTube for years to come. Projected to reach 2 billion views in about 409 days at the current pace, it is clear that the song continues to resonate with audiences. As a result, the video's estimated ad earnings of around $7,314 per month are likely to remain stable, providing a significant revenue stream for the channel.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. As of the current count, James Arthur's "Say You Won't Let Go" has reached a total of 1.88 billion views. This places the song at a respectable rank of #275 of 1,031 billion-view videos, indicating its significant presence in the online music landscape. In terms of its category, music, the song ranks #154 of 640, underscoring its enduring popularity.

As the song continues to accumulate views, it is likely to pass various milestones in the future. Given its current pace, the next significant marker is 2 billion views. Projected to reach this milestone in about 409 days, this would cement the song's position among the most viewed content on the platform. The song's steady growth in views, with an average daily total of ~304,748, suggests that it will continue to be a prominent feature in the online music scene for the foreseeable future.

To put its current view count into perspective, "Say You Won't Let Go" has already surpassed the 1 billion mark. This milestone is a significant achievement in and of itself, and the song's continued success is a testament to its enduring appeal. The song's performance also suggests that it tends to be popular across a range of demographics, likely due to its blend of pop and soul influences. As the song continues to grow in popularity, it will be interesting to see how its view count evolves over time.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Ranked #276 of all-time billion-view videos.
  • •Currently averages about 302,965 views daily.
  • •Projected to hit 2 billion views in around 413 days.
  • •Estimated ad earnings of roughly $7,271 per month.

Did you know?

  • •The song is categorized under the Music genre, ranking #154 in its category.
  • •It has gained over 9 million views in the last month alone.
  • •At its current viewership pace, it is projected to reach 2 billion views in approximately 413 days.

More about this video

Who it's for

The video likely appeals to a broad range of music enthusiasts, particularly those who enjoy contemporary pop ballads. It tends to attract listeners who appreciate emotional and romantic themes in music.

Where it's popular

Given that the video is in English and released by a US-based channel, it is most popular in English-speaking countries. This inference suggests a significant following in the United States and other regions where English music is prevalent.

Growth trajectory

The video is currently observing a steady growth rate, gaining approximately 9 million views in the past month. At this trajectory, it is on track to reach its next milestone of 2 billion views within about 413 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does James Arthur - Say You Won't Let Go have?

James Arthur - Say You Won't Let Go by JamesAVEVO currently has 1,905,239,780 views on YouTube. It is ranked #278 among all 1069 videos in the YouTube Billion Views Club.

How many likes does James Arthur - Say You Won't Let Go have?

James Arthur - Say You Won't Let Go has 9,629,891 likes on YouTube, which gives it a like-to-view ratio of 0.51%.

When was James Arthur - Say You Won't Let Go published?

James Arthur - Say You Won't Let Go was published on September 09, 2016 by JamesAVEVO.

What rank is this video among Music videos?

James Arthur - Say You Won't Let Go is ranked #157 among Music videos in the YouTube Billion Views Club with 1.91B views. See full Music ranking →

When was 'Say You Won't Let Go' released?

The song was released on September 09, 2016.

How many views does 'Say You Won't Let Go' have?

The video has accumulated approximately 1.87 billion views to date.

What is the average daily view count for this video?

Currently, the video averages around 302,965 views per day.

View Count History

Full timeline · 31 data points

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