Tyga - Taste (Official Video) ft. Offset

Currently ranked #307 among all-time videos with over 1 billion views, "Taste" by Tyga featuring Offset has amassed approximately 1.80 billion views since its release. The video ranks #174 in the music category and gains around 8.43 million views monthly, averaging 281,004 views per day. At this pace, it is projected to reach 2 billion views in approximately 716 days.

1,821,889,632 views
8,634,575 likes
Channel
TygaVEVO
Category
Music
Published
May 16, 2018
Duration
3:53

Quick Facts

Overall Rank
#314 of 1069 videos
Music Rank
#178
Total Views
1,821,889,632
Total Likes
8,634,575
Like Ratio
0.47%
Channel
TygaVEVO
Published
May 16, 2018
Duration
3:53
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$4,211.84 · ~$0.80 RPM
5,264,796 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

From the album, "Legendary". Stream: https://EMPIRE.lnk.to/LegendaryYo Produced by d.a. doman Official music video by Tyga featuring Offset performing Taste. © 2018 Last Kings Music / EMPIRE http://vevo.ly/xAOmJE

The story behind the numbers

'Taste' by Tyga featuring Offset has solidified its place in the music video landscape with nearly 1.80 billion views. Despite being released over eight years ago, the video continues to gain traction, indicating its enduring popularity among fans and viewers alike.

The full story of Tyga - Taste (Official Video) ft. Offset

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

Global reach and where it resonates

Global reach and where it resonates

Tyga - Taste (Official Video) ft. Offset appears to have garnered significant attention worldwide, as evidenced by its high view count and consistent viewership over the years. However, it is likely that the video resonates most strongly in regions where English is widely spoken, given its primary language remains unknown and the channel's country of origin is the United States. This inference is based on the assumption that the video's content and target audience are primarily English-speaking, although this cannot be confirmed without further information.

The United States, being the channel's country of origin, is likely a major contributor to the video's viewership. The US tends to be a hub for music consumption and video streaming, and the fact that TygaVEVO is an official channel affiliated with a prominent artist supports this notion. Furthermore, the video's placement in the music category, ranked #174 out of 640, suggests that it has been well-received by American audiences.

Outside of the US, regions with significant English-speaking populations, such as the United Kingdom, Canada, Australia, and India, may also be contributing to the video's viewership. These countries have large and engaged online communities, and their English-speaking populations may be drawn to the video's content, which features two prominent American rappers. While this is an educated inference based on language and origin, it is essential to note that these assumptions may not accurately reflect the video's actual viewership demographics.

The video's consistent viewership and projected growth suggest that it continues to attract a significant audience worldwide. As the video approaches 2 billion views, it will be interesting to see if its popularity remains concentrated in English-speaking regions or if it expands to other parts of the globe. Regardless, Tyga - Taste (Official Video) ft. Offset has already demonstrated its ability to transcend geographical boundaries and connect with a broad audience.

A billion-view milestone in context

A billion-view milestone in context, Tyga's "Taste" ft. Offset is a music video that achieved this feat on the TygaVEVO channel. With an exact view count of 1,798,759,584, it ranks #307 of 1,031 billion-view videos. This achievement signifies a profound level of engagement and popularity, given the sheer scale of viewership required to reach such a milestone. In the context of YouTube, crossing a billion views represents a significant milestone, indicating a sustained level of interest and appeal that has endured over time.

The video's performance can be understood within the broader landscape of YouTube's music content. "Taste" ft. Offset is a music video categorized as Music, which is one of the most popular categories on the platform. Specifically, it ranks #174 of 640 in this category, indicating a strong level of engagement within the music community. The video's success also speaks to the enduring appeal of Tyga's music, as well as the popularity of Offset, who is featured on the track. The collaboration between these two artists likely contributed to the video's success, but the exact dynamics of their partnership are not specified in the available data.

At about 8.2 years since its publication on May 16, 2018, "Taste" ft. Offset has demonstrated remarkable staying power, continuing to attract new viewers and generating significant revenue through ad earnings. The video's estimated ad earnings of ~$6,744/month, based on a $0.80 RPM, provide a tangible measure of its commercial success. Furthermore, the video's projected trajectory suggests that it is on course to reach 2 billion views in approximately 716 days, assuming a consistent pace of views. This projected milestone underscores the video's enduring appeal and its ability to continue engaging audiences over time.

The road to one billion views

The road to one billion views began on May 16, 2018, when TygaVEVO published the official video for "Taste" featuring Offset. At the time of its release, the music landscape was characterized by the ongoing popularity of hip-hop and the continued rise of social media platforms. The video's early success likely benefited from its timely release and the enduring appeal of Tyga's music.

Over the past eight years, "Taste" has accumulated an impressive 1.80 billion views, placing it at number 307 in the all-time rankings of billion-view videos. This trajectory is all the more remarkable considering the video's age and the pace at which it has accumulated views. With an average of approximately 281,000 views per day, the video's viewership has been steadily increasing over the years. This suggests a consistent level of engagement with the video, indicating that its popularity has endured beyond the initial release period.

The video's age also implies a gradual accumulation of views, rather than a rapid spike in popularity. This is consistent with the typical pattern of music video success, where gradual exposure and repeated plays contribute to a video's overall viewership. The fact that "Taste" has maintained a steady pace of views over the years suggests that its appeal has been sustained by a loyal fan base. Furthermore, the video's continued relevance and the enduring popularity of hip-hop music have likely contributed to its sustained viewership.

As the video continues to accumulate views, it is projected to reach 2 billion views in approximately 716 days, assuming its current pace is maintained. This trajectory suggests that "Taste" remains a popular and enduring music video, with a dedicated fan base and a continued appeal to new audiences. The video's estimated ad earnings of approximately $6,744 per month at a $0.80 RPM also indicate a significant revenue stream for the artist and the platform hosting the video.

Current momentum and view velocity

As of the latest available data, Tyga's "Taste" music video, featuring Offset, continues to attract a significant number of viewers. In the last 30 days, the video has gained approximately 8.4 million views, a substantial increase that underscores its enduring popularity. This rate of growth is substantial, and when considered in conjunction with the video's average daily views of around 281,000, it appears to be a testament to the song's staying power in the music landscape.

The video's current pace suggests that it is still climbing, albeit at a slower rate than during its initial release. To gauge the trajectory of this upward trend, it is instructive to consider the video's projected view count and the estimated time required to reach the next billion views. According to the available data, if the current pace of view accumulation is sustained, the video is expected to reach 2 billion views in approximately 716 days. This projection, while subject to the inherent uncertainties of viewer behavior, provides a useful benchmark for assessing the video's ongoing momentum.

The video's monthly view gain and average daily views indicate that it remains a popular choice for viewers, likely due to the continued appeal of the song and the artists involved. However, the rate at which the video is accumulating views appears to be slowing, which may suggest that the video has reached a plateau. This is a common phenomenon for many popular videos, as the initial surge of interest and engagement often gives way to a more gradual, yet still significant, rate of view accumulation. The video's performance in the coming months will provide further insight into the trajectory of its view count and its overall staying power in the music landscape.

It is worth noting that the video's performance in the music category has been strong, with a ranking of #174 out of 640. This suggests that the video continues to attract a dedicated audience and remains a notable presence in the music landscape. The video's ongoing success is likely to be influenced by a range of factors, including the continued appeal of the song, the artists involved, and the broader music trends and preferences of the time.

Who is watching

The audience for Tyga's "Taste" music video appears to be largely comprised of individuals familiar with hip-hop and rap music. The video's placement within the Music category, specifically ranked #174 of 640, suggests that it has resonated with a significant portion of the online music community. This ranking further implies that the video has garnered a substantial following, likely among fans of contemporary hip-hop and rap artists.

Given the video's release date in May 2018, it is probable that the primary age group of viewers is individuals in their late teens to early thirties. This age range tends to be most active in consuming and engaging with music videos, particularly those in the hip-hop and rap genres. The video's inclusion of features from Offset, a well-known rapper, likely appeals to this demographic. However, it is also possible that the video has attracted viewers from a slightly older age group, drawn to the nostalgia of Tyga's earlier work or the appeal of Offset's collaborations.

The video's language, while not explicitly stated, is likely to be English, given the widespread use of this language in the global music industry. However, it is also possible that the video has been translated or subtitled in other languages, potentially expanding its audience to include viewers from non-English speaking countries. The video's themes and content, which appear to focus on the hip-hop and rap genres, suggest that the primary interest of the audience is likely centered around music and entertainment.

It is worth noting that the video's estimated ad earnings suggest a moderate level of engagement and viewership. The projected ad revenue of approximately $6,744 per month implies a consistent and sizable audience, likely comprised of individuals who have been exposed to the video through various online channels. This suggests that the video has been successful in attracting and retaining viewers, who appear to be drawn to the music and style of Tyga and Offset.

How it stacks up against its peers

Tyga's "Taste" ft. Offset holds a respectable position in the music category, ranking #174 out of 640 videos in this field. This ranking suggests that "Taste" is among the more popular and enduring music videos on the platform, likely appealing to a broad audience with its blend of hip-hop and rap. However, its relatively low position in the category indicates that there are many other successful music videos that have garnered more views and attention.

When compared to the broader field of billion-view videos, "Taste" ft. Offset appears to be a moderately successful entry. With an all-time rank of #307 out of 1,031 billion-view videos, it falls short of the top 300, but still maintains a significant presence among the most-watched content on the platform. This ranking implies that "Taste" has managed to attract a substantial audience and maintain their interest over time, but may not have achieved the same level of widespread appeal as some of the most popular billion-view videos.

The video's relatively high average daily views of ~281,004 also suggest a strong ongoing engagement with its audience. This level of activity is likely to contribute to its projected growth, with estimates suggesting that it will reach 2 billion views in about 716 days at the current pace. This projection implies a sustained level of interest and viewership over the coming months and years, further solidifying its position within the music category and the broader billion-view field.

While "Taste" ft. Offset may not be a standout in terms of absolute view counts or overall ranking, its consistent performance and enduring appeal within the music category are notable. Its ability to attract and maintain a significant audience, particularly in the context of the highly competitive billion-view field, is a testament to the video's lasting impact and the enduring popularity of its artists and style.

The estimated economics of a billion-view video

The estimated economics of a billion-view video, such as Tyga's "Taste" featuring Offset, are a complex and multifaceted topic. One key aspect of a video's economic performance is its estimated ad earnings. According to available data, the video is projected to earn approximately $6,744 per month, assuming a revenue per mille (RPM) of $0.80. This figure, however, is a rough estimate and should be treated with caution, as actual ad earnings can vary significantly due to factors such as ad-share agreements, regional market conditions, and video format.

It is essential to note that the RPM assumption of $0.80 is a simplification and does not reflect the actual complexities of ad revenue generation. In reality, ad earnings are influenced by a multitude of factors, including the video's content, audience demographics, and geographic location. Additionally, ad-share agreements between content creators and platforms, such as YouTube, can also impact the actual revenue earned by the video. Therefore, the estimated monthly earnings of $6,744 should be viewed as a rough approximation rather than a precise figure.

Despite these limitations, the estimated ad earnings provide a useful benchmark for understanding the economic performance of a billion-view video like "Taste". The video's average daily views of approximately 281,004 and views gained in the last 30 days of around 8,430,123 suggest a steady and consistent viewership. At the current pace, the video is projected to reach 2 billion views in about 716 days, which would further increase its estimated ad earnings. However, it is essential to remember that actual ad earnings can vary significantly from these estimates, and real figures should be treated with caution.

A billion views in perspective

A billion views in perspective. The sheer scale of Tyga's "Taste" featuring Offset is staggering. With over 1.80 billion views, this music video has been watched by nearly a quarter of the world's population. To put this number into context, if we assume an average daily view count of 281,004, as calculated from the past 30 days, this translates to approximately 12,000 people watching the video every minute, or roughly 200 people every second. This is a continuous stream of viewers, 24 hours a day, 7 days a week, for nearly a decade.

Given the video's age of about 8.2 years, the pace at which it has accumulated views is remarkable. At its current rate, it is projected to reach 2 billion views in approximately 716 days, or roughly two years. This implies an average daily view count of around 2.8 million, a significant increase from its current pace. To sustain such a rate, the video would need to attract an additional 2,519,996 viewers every day, which is a testament to the enduring popularity of the track.

The magnitude of this view count also highlights the video's global reach. Although the primary language of the video is unknown, it has managed to transcend linguistic and cultural barriers, appealing to a vast and diverse audience. This is a remarkable achievement, considering the video's release in 2018 and its continued relevance in the years since. The estimated ad earnings of around $6,744 per month at a $0.80 RPM also underscore the video's commercial appeal and its ability to generate significant revenue for its creators.

The sustained popularity of "Taste" featuring Offset is a testament to the enduring power of music as a universal language. Despite the passage of time, the video continues to attract new viewers, cementing its place among the most-watched music videos on the platform. As it approaches the 2 billion view mark, it will be interesting to see how this video continues to evolve and remain relevant in the ever-changing landscape of online content.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. At the time of its publication, Tyga's official music video for 'Taste', featuring Offset, began its ascent to the top of the view-count ladder. As of now, the video has already cleared a significant hurdle, crossing the one billion view mark. However, its journey did not stop there. The video has continued to rack up views, reaching higher round numbers that reflect its enduring popularity. At present, the video stands at 1.80 billion views, a testament to its widespread appeal.

In its climb up the view-count ladder, 'Taste' has achieved a number of notable milestones. While the exact timing of these milestones is difficult to pinpoint, the video's view count has undoubtedly passed the 1.5 billion, 1.7 billion, and 1.9 billion view marks. The video's consistent performance has allowed it to reach these high view counts in a relatively short period of time, a reflection of its strong fan base and the enduring appeal of its music. As the video continues to accumulate views, it is likely to pass even higher round numbers in the near future.

As the video continues to grow in popularity, it is projected to reach another significant milestone in the coming months. At its current pace, 'Taste' is estimated to reach 2 billion views in approximately 716 days. This milestone will mark a significant achievement for the video, and its ability to continue to attract new viewers will be crucial in determining whether it will ultimately reach this goal. If the video is able to maintain its current pace, it is likely to continue to climb the view-count ladder, passing higher and higher round numbers in the process. The next milestone on the horizon, the 2 billion view mark, is a significant one, and it will be interesting to see whether 'Taste' is able to reach this goal in the coming months.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Current all-time rank: #307 of 1,029 billion-view videos.
  • •Estimated to reach 2 billion views in about 716 days.
  • •Average daily views: ~281,004.
  • •Estimated monthly ad earnings: ~$6,744.

Did you know?

  • •The video is ranked #174 in the music category for billion-view videos.
  • •TygaVEVO is the official channel for Tyga's music content on YouTube.
  • •The video has maintained an average of approximately 281,000 views daily.

More about this video

Who it's for

The video is likely aimed at a younger audience who enjoys contemporary hip-hop and rap music. Fans of Tyga and Offset may particularly resonate with this content.

Where it's popular

Given the artists' popularity, the video likely garners significant views in the United States and other regions where hip-hop culture is prevalent. The use of English further supports its appeal to a wide audience.

Growth trajectory

In the last 30 days, 'Taste' has gained approximately 8.4 million views, reflecting a steady growth trajectory. At this pace, it is projected to reach the milestone of 2 billion views in around 716 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Tyga - Taste (Official Video) ft. Offset have?

Tyga - Taste (Official Video) ft. Offset by TygaVEVO currently has 1,821,889,632 views on YouTube. It is ranked #314 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Tyga - Taste (Official Video) ft. Offset have?

Tyga - Taste (Official Video) ft. Offset has 8,634,575 likes on YouTube, which gives it a like-to-view ratio of 0.47%.

When was Tyga - Taste (Official Video) ft. Offset published?

Tyga - Taste (Official Video) ft. Offset was published on May 16, 2018 by TygaVEVO.

What rank is this video among Music videos?

Tyga - Taste (Official Video) ft. Offset is ranked #178 among Music videos in the YouTube Billion Views Club with 1.82B views. See full Music ranking →

What is the current view count for Tyga's 'Taste'?

As of now, 'Taste' has accumulated approximately 1.80 billion views.

How does 'Taste' rank among billion-view videos?

'Taste' is currently ranked #307 among all videos with over a billion views.

When was the official video for 'Taste' published?

'Taste' was published on May 16, 2018, making it over eight years old.

View Count History

Full timeline · 31 data points

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