Justin Bieber - Love Yourself (PURPOSE : The Movement)

Currently ranked #295 among all-time billion-view videos, "Love Yourself" by Justin Bieber has amassed approximately 1.83 billion views. The music video, which falls within the music category at #167, continues to gain traction with about 3.15 million views over the last 30 days. At its current rate of around 105,000 daily views, it is projected to reach 2 billion views in approximately 1,634 days.

1,836,720,379 views
8,733,155 likes
Category
Music
Published
Nov 14, 2015
Duration
4:33

Quick Facts

Overall Rank
#303 of 1069 videos
Music Rank
#172
Total Views
1,836,720,379
Total Likes
8,733,155
Like Ratio
0.48%
Published
November 14, 2015
Duration
4:33
Last Updated
October 18, 2026
💰

Estimated Earnings

October 2026
$1,441.09 · ~$0.80 RPM
1,801,367 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

‘Purpose’ Available Everywhere Now! iTunes: http://smarturl.it/PurposeDlx?IQid=VEVO1113 Stream & Add To Your Spotify Playlist: http://smarturl.it/sPurpose?IQid=VEVO1113 Google Play: http://smarturl.it/gPurpose?IQid=VEVO1113 Amazon: http://smarturl.it/aPurpose?IQid=VEVO1113 Follow Justin: http://facebook.com/justinbieber http://twitter.com/justinbieber http://instagram.com/justinbieber http://shots.com/justinbieber http://fahlo.me/justinbieber And sign up to Justin’s newsletter: http://justinb

The story behind the numbers

Since its release, 'Love Yourself' has established itself as a significant entry in Justin Bieber's discography, garnering substantial views over the years. Currently, it ranks within the top 300 of all-time billion-view videos, reflecting its lasting appeal and popularity among fans.

The full story of Justin Bieber - Love Yourself (PURPOSE : The Movement)

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context. On November 14, 2015, Justin Bieber - Love Yourself (PURPOSE : The Movement) from the channel JustinBieberVEVO reached a significant benchmark in its online presence, garnering over 1.83 billion views to date. This places it at number 295 in the rankings of all videos that have surpassed the billion-view threshold. With over a decade since its release, this video continues to attract a substantial audience, with approximately 3.16 million views added in the last 30 days alone.

Crossing a billion views is a rare and notable achievement in the digital age. It signifies that a video has maintained a significant level of popularity and engagement over an extended period, often spanning years or even decades. This milestone is not only a testament to the video's enduring appeal but also a reflection of the artist's ability to connect with their audience. The sheer volume of views also underscores the video's impact on popular culture, with its themes, music, and message resonating with a vast and diverse audience.

The video's performance is also notable within the context of the music category, where it ranks 167th out of 640 videos. This ranking is a testament to the video's ability to stand out in a crowded and competitive field, where millions of other videos are vying for attention. The video's continued success is also evident in its estimated ad earnings, which project to approximately $2,526 per month at the current pace. This figure underscores the video's ongoing commercial viability, even years after its initial release.

As Justin Bieber - Love Yourself (PURPOSE : The Movement) continues to attract new viewers and maintain its position among the most-watched videos online, it is likely to remain a significant cultural touchstone for years to come. Its enduring popularity serves as a reminder of the video's ability to transcend time and connect with audiences in a rapidly changing digital landscape.

The road to one billion views

The road to one billion views for "Love Yourself" was a long and arduous journey that spanned nearly a decade. Published on November 14, 2015, the music video initially garnered attention for its striking visuals and catchy melody, but it was not an overnight sensation. At the time of its release, the music landscape was dominated by a new generation of artists, and Justin Bieber was still in the process of rebranding himself as a more mature and introspective artist. The video's early performance was likely modest, but it laid the groundwork for a slow-burning trajectory that would eventually propel it to massive success.

Fast forward to the present day, and it is clear that "Love Yourself" has been online for nearly 11 years. This prolonged exposure has allowed the video to accumulate an astonishing 1.83 billion views, cementing its place as one of the most-watched videos in history. The average daily views of around 105,000 suggest that the video has maintained a consistent level of popularity over the years, with a steady stream of new viewers discovering it through various online platforms. This steady trickle of new viewers has contributed to the video's remarkable longevity, with it continuing to attract a significant number of views even in its later years.

The video's age and average pace imply a trajectory that is both steady and incremental. Rather than experiencing a sudden surge in popularity, "Love Yourself" appears to have grown its audience gradually over time, with a consistent stream of new viewers discovering it through various online platforms. This slow-burning approach has allowed the video to build a loyal following, with fans continuing to engage with it even years after its initial release. The projected timeline for reaching 2 billion views, which is estimated to occur in approximately 1,627 days at the current pace, suggests that the video still has a significant amount of time to accumulate even more views.

Current momentum and view velocity

As of the current data, Justin Bieber's "Love Yourself" appears to be maintaining a considerable level of momentum nearly a decade after its initial publication. In the last 30 days, the video has gained approximately 3,157,728 views, which translates to an average daily increase of around 105,257 views. This relatively consistent rate of growth suggests that the song continues to resonate with its audience, albeit at a slower pace than during its peak.

The average daily views of 105,257 are a significant indicator of the video's current performance. While this number is lower than the peak daily views likely experienced during the song's initial release, it is still a substantial figure, indicating that "Love Yourself" remains a popular and engaging content piece. The video's ability to sustain such a level of engagement over an extended period is a testament to its enduring appeal.

It is also worth noting that the video's current pace suggests it is likely to continue growing, albeit at a slower rate. According to the data, "Love Yourself" is projected to reach 2 billion views in approximately 1,627 days, assuming the current view velocity is maintained. This estimate implies that the video will continue to climb the all-time view count rankings, albeit at a slower pace. However, it is essential to consider that view velocity can be influenced by various factors, including changes in audience preferences, marketing strategies, and platform algorithms.

The estimated ad earnings of around $2,526 per month, based on a $0.80 RPM (revenue per mille), provide further insight into the video's current performance. While this figure is not directly related to view velocity, it does indicate that the video continues to generate significant revenue, likely due to its consistent engagement and the music industry's continued demand for high-quality content. As "Love Yourself" continues to accumulate views and generate revenue, it is clear that the song remains a significant contributor to Justin Bieber's online presence and a testament to his enduring popularity.

Global reach and where it resonates

Global reach and where it resonates

The widespread popularity of "Love Yourself" can be attributed to the global appeal of its artist, Justin Bieber. However, a closer examination of the video's metadata reveals insights into its potential audience demographics. The primary language of the video is en-US, and the channel, JustinBieberVEVO, is based in the United States. Given this information, it is likely that the video tends to resonate most strongly with English-speaking audiences, particularly in North America.

Considering the channel's country of origin, it appears that the video may have a significant following in the United States and Canada. These countries are likely to be among the video's top-performing regions, given the widespread popularity of Justin Bieber's music in both nations. The video's high rank in the Music category further supports this inference, as this genre tends to be particularly popular in the United States and other English-speaking countries.

While the video's language and channel origin suggest a strong affinity with North American audiences, it is essential to note that this is an informed inference rather than a measured geographic analysis. The video's actual viewership may be more diverse, with fans from various countries and regions contributing to its massive viewership count. Nevertheless, the video's performance in the Music category and its primary language suggest that English-speaking audiences, particularly in North America, are likely a significant component of its fan base.

The video's enduring popularity, with a projected 1,627 days required to reach 2 billion views at its current pace, indicates a sustained level of engagement from its audience. This continued interest may be attributed to the video's association with Justin Bieber's music, which has a broad and dedicated following worldwide. While the video's language and channel origin provide some insight into its potential audience demographics, its actual viewership is likely to be more complex and multifaceted.

Who is watching

It is likely that the audience for "Love Yourself" is comprised of individuals familiar with Justin Bieber's music, as well as fans of the pop genre in general. The song's placement in the music category, ranked #167 of 640, suggests a strong appeal to listeners of contemporary popular music. The song's style and tone, characteristic of Bieber's work, likely resonates with fans of his previous releases.

Given the song's primary language of en-US, it tends to appear that the majority of viewers are based in the United States. However, it is also possible that the song's international appeal, facilitated by its widespread availability on various music streaming platforms, has attracted a global audience. The song's genre and style suggest that it may be particularly popular among younger listeners, likely in the 15-24 age range, who tend to be more familiar with contemporary popular music trends.

The song's lyrics and themes, while not explicitly stated, likely appeal to listeners who are interested in themes of self-empowerment, love, and relationships. The song's style and production, characteristic of contemporary pop music, suggest that it may also appeal to listeners who are interested in music that is highly produced and polished. It is worth noting that these inferences are based on general trends and patterns in the music industry, and may not reflect the actual demographics of the song's audience.

As the song continues to gain views, it is possible that its audience will expand to include listeners from a wider range of age groups and backgrounds. The song's enduring popularity, evident in its continued high view counts even years after its initial release, suggests that it may remain a staple of contemporary popular music for some time to come.

How it stacks up against its peers

In the realm of billion-view videos, Justin Bieber's 'Love Yourself' appears to occupy a middle ground, ranking #295 out of 1,031 such videos. This places it firmly within the lower half of the top billion-viewers, a testament to the immense popularity of the video. However, when considering its performance within its category, music, the video fares slightly better, ranking #167 out of 640. This suggests that 'Love Yourself' tends to be more popular than many of its peers within the music genre.

To contextualize these rankings, it's essential to understand the broader landscape of billion-view videos. The fact that 'Love Yourself' ranks #295 overall implies that there are over 700 videos that have surpassed its view count. This is a staggering number, highlighting the immense diversity of content on YouTube that has resonated with audiences worldwide. Furthermore, the video's relatively high ranking within its category indicates that it has managed to stand out from a crowded field of music videos, likely due to its association with a well-known artist and a catchy, memorable title.

The rankings provided offer a glimpse into the video's relative performance, but they also underscore the exceptional nature of 'Love Yourself'. To have achieved over 1.8 billion views in just over 10 years is a remarkable feat, particularly considering the ever-changing landscape of online content consumption. The video's continued growth, with approximately 3 million views gained in the last 30 days, suggests that it remains a popular and enduring title. This level of sustained interest is a testament to the video's ability to connect with audiences, and its rankings within its category and the broader billion-view field serve as a reminder of its enduring influence.

In terms of its long-term prospects, 'Love Yourself' is projected to reach 2 billion views in approximately 1,627 days at its current pace. This milestone is likely to be a significant achievement, underscoring the video's continued relevance and appeal. The estimated ad earnings of approximately $2,526 per month also provide a tangible measure of the video's ongoing commercial success, highlighting its enduring value as a content asset.

The estimated economics of a billion-view video

The estimated ad earnings of a billion-view video such as Justin Bieber - Love Yourself (PURPOSE : The Movement) provide a glimpse into the economic potential of a video that has achieved such a massive audience. The estimated monthly earnings of ~$2,526 are derived from the video's current RPM - a metric that represents the revenue generated per 1,000 views. In this case, the RPM is assumed to be $0.80, which is a commonly cited estimate for YouTube videos. However, it is essential to note that actual ad earnings can vary significantly due to factors such as the video's ad-share, the viewer's location, and the format of the video.

The ad-share, in particular, can have a substantial impact on a video's earnings. This refers to the percentage of the video's views that are eligible for ads, which can be affected by factors such as video length, viewer engagement, and the presence of other ads on the same page. Additionally, the location of the viewer can also influence ad earnings, as different regions have varying levels of ad revenue. For instance, viewers from countries with higher GDPs may be more likely to generate higher ad revenue. Furthermore, the format of the video can also impact earnings, with longer videos or videos with more engaging content potentially generating higher ad revenue.

Given these factors, it is essential to approach the estimated ad earnings of a billion-view video like Justin Bieber - Love Yourself (PURPOSE : The Movement) with caution. The actual earnings of the video may differ significantly from the estimated $2,526 per month, and the $0.80 RPM assumption may not accurately reflect the video's ad revenue. Nevertheless, the estimated ad earnings do provide a rough estimate of the economic potential of a billion-view video, and highlight the importance of considering various factors that can impact ad revenue.

The estimated ad earnings of ~$2,526 per month also provide a rough estimate of the video's total earnings over its lifespan. With an age of about 10.7 years since publication, and a projected reach of 2 billion views in approximately 1,627 days, the video is likely to continue generating significant ad revenue for many years to come. However, the actual earnings of the video will depend on a range of factors, including changes in viewer behavior, ad revenue models, and the video's continued popularity.

A billion views in perspective

A billion views in perspective. The sheer scale of Justin Bieber's 'Love Yourself' video is a staggering reality that warrants consideration. With over 1.83 billion views, this video has garnered an enormous amount of attention from the online community. To put this figure into perspective, consider the video's age - about 10.7 years since its publication in November 2015. This means that over the past decade, 'Love Yourself' has continued to attract a significant number of viewers, with a current average daily view count of approximately 105,257.

Breaking down this daily average further, it becomes clear that the video's viewership is not a static phenomenon. Rather, it is a dynamic process that has been sustained over a prolonged period. To illustrate this, consider that at this pace, 'Love Yourself' is projected to reach 2 billion views in approximately 1,627 days, or roughly 4.5 years from now. This projection underscores the video's enduring appeal and its ability to attract a substantial number of viewers over time.

The magnitude of 'Love Yourself's' viewership is also reflected in its average hourly view count. Given that there are approximately 8,760 hours in a year, the video's daily average of 105,257 views translates to an average of about 12,000 views per hour. This hourly average is a testament to the video's sustained popularity and its ability to attract a significant number of viewers on a continuous basis. The fact that 'Love Yourself' has maintained such a high level of viewership over the past decade is a remarkable achievement that speaks to the video's enduring appeal and its ability to connect with a broad audience.

The milestones it has passed and those ahead

The video "Justin Bieber - Love Yourself (PURPOSE : The Movement)" has reached several significant view-count milestones since its publication on November 14, 2015. It first crossed the one billion mark, which is a notable achievement for any video. As of now, it has accumulated over 1.83 billion views, solidifying its position as a highly popular and enduring video. Notably, it ranks #295 of 1,031 billion-view videos, placing it in the top 29% of all videos with over a billion views.

In addition to the one billion mark, this video has also surpassed several other significant round numbers, including 1.5 billion and 1.7 billion views. Its current pace suggests that it will continue to climb the view-count ladder, with the next notable milestone being two billion views. According to estimates, it is projected to reach this milestone in approximately 1,627 days at the current rate of ~105,257 views per day. This represents a significant increase in its view count, and it will likely take some time for the video to reach this milestone.

As the video continues to gain views, it will likely climb the all-time rank list, potentially breaking into the top 200 or even top 100 videos with over a billion views. Its current position of #295 suggests that it has a significant amount of room to grow and potentially surpass other popular videos in the music category. The video's continued popularity and the projected time to reach two billion views suggest that it will remain a significant presence on the YouTube platform for some time to come.

The video's current pace of ~105,257 views per day also suggests that it will continue to generate significant ad revenue. According to estimates, it is projected to earn approximately $2,526 per month, which is a notable amount for a single video. As the video continues to gain views and reach new milestones, it will likely continue to be a significant earner for the artist and the platform.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Rank: #295 of 1,029 billion-view videos
  • •Current views: 1.83 billion and growing
  • •Projected to reach 2 billion views in about 1,634 days
  • •Estimated earnings: ~$2,520/month

Did you know?

  • •The song is part of the album 'PURPOSE: The Movement'.
  • •Justin Bieber's 'Love Yourself' was published in late 2015, during a resurgence in his music career.
  • •The video is categorized under Music and ranks #167 in its category.

More about this video

Who it's for

The video likely appeals to a younger audience, particularly fans of pop music and contemporary artists. It tends to attract viewers who enjoy emotionally resonant lyrics and catchy melodies.

Where it's popular

'Love Yourself' is most popular in the United States, reflecting the artist's origin and the song's English lyrics. Its broad appeal also resonates with international fans of pop music.

Growth trajectory

'Love Yourself' is currently gaining views at an average daily rate of approximately 105,018, which suggests it will achieve 2 billion views in about 1,634 days if the current pace continues.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Justin Bieber - Love Yourself (PURPOSE : The Movement) have?

Justin Bieber - Love Yourself (PURPOSE : The Movement) by JustinBieberVEVO currently has 1,836,720,379 views on YouTube. It is ranked #303 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Justin Bieber - Love Yourself (PURPOSE : The Movement) have?

Justin Bieber - Love Yourself (PURPOSE : The Movement) has 8,733,155 likes on YouTube, which gives it a like-to-view ratio of 0.48%.

When was Justin Bieber - Love Yourself (PURPOSE : The Movement) published?

Justin Bieber - Love Yourself (PURPOSE : The Movement) was published on November 14, 2015 by JustinBieberVEVO.

What rank is this video among Music videos?

Justin Bieber - Love Yourself (PURPOSE : The Movement) is ranked #172 among Music videos in the YouTube Billion Views Club with 1.84B views. See full Music ranking →

What is the total view count for Justin Bieber's 'Love Yourself'?

As of now, 'Love Yourself' has amassed approximately 1.83 billion views.

How long has 'Love Yourself' been on YouTube?

'Love Yourself' was published on November 14, 2015, making it about 10.7 years old.

What is the rank of 'Love Yourself' among billion-view videos?

'Love Yourself' currently ranks #295 among all videos that have surpassed one billion views.

View Count History

Full timeline · 31 data points

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