Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj

With 1,332,609,020 views, this music video ranks #584 among all videos with over 1 billion views and #355 in the music category. It gains approximately 20,512,223 views in the last 30 days, averaging around 683,740 daily views. At its current growth rate, it is projected to reach 2 billion views in about 976 days.

1,373,613,600 views
8,806,712 likes
Category
Music
Published
Oct 12, 2012
Duration
4:53

Quick Facts

Overall Rank
#570 of 1069 videos
Music Rank
#345
Total Views
1,373,613,600
Total Likes
8,806,712
Like Ratio
0.64%
Published
October 12, 2012
Duration
4:53
Last Updated
October 20, 2026
💰

Estimated Earnings

October 2026
$6,742.52 · ~$0.80 RPM
8,428,148 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Official music video for "Beauty And A Beat" performed by Justin Bieber, from the album, Believe. ► Create a YouTube Short using this song! Tap the 'Shorts Remix' button above on mobile to use "Beauty And A Beat" in your YouTube Short. ►Subscribe to Justin Bieber: https://JustinBieber.lnk.to/ytsubscribe ►Follow Justin Bieber: https://instagram.com/justinbieber https://www.tiktok.com/@justinbieber https://twitter.com/justinbieber https://facebook.com/JustinBieber https://www.tiktok.com/@just

The story behind the numbers

'Beauty And A Beat' continues to maintain a strong presence in the music video landscape, currently ranking #584 among all billion-view videos. With consistent viewership, it demonstrates enduring popularity more than a decade after its release.

The full story of Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

The road to one billion views

The music video for Justin Bieber's song Beauty And A Beat, featuring Nicki Minaj, was published on October 12, 2012, and has been online for approximately 13.8 years. This extended period has allowed the video to accumulate a substantial number of views, currently standing at 1.34 billion. Given its age, it can be inferred that the video's view count has been steadily increasing over the years, albeit at a varying pace. The average daily views of around 654,604 suggest a consistent, ongoing interest in the video, which likely contributes to its enduring popularity.

The video's trajectory, in general terms, appears to be characterized by a prolonged period of steady growth, rather than a brief, intense surge in popularity. This is implied by the fact that it has taken nearly 14 years to reach 1.34 billion views, which is a significant amount of time. It is likely that the video's views have been driven by a combination of factors, including its initial popularity upon release, as well as ongoing interest from fans and occasional rediscovery by new audiences. The video's categorization as a music video, and its ranking within this category, further suggest that its appeal tends to be focused within a specific niche or audience.

The fact that the video is projected to reach 2 billion views in approximately 1,014 days, at its current pace, implies that its growth is expected to continue, albeit at a relatively slow and steady rate. This projection is based on the video's recent viewing patterns, which have seen it gain around 19,638,139 views in the last 30 days. While this is a significant number, it represents a relatively modest increase compared to the video's total view count, and suggests that the video's popularity is likely to continue at a consistent, rather than explosive, rate. Overall, the video's timeline and viewing patterns suggest a story of steady, long-term growth, rather than a brief, fleeting moment of popularity.

It is worth noting that the video's age and viewing patterns also imply that its popularity has been relatively consistent across different time periods and audiences. While it is difficult to determine the specific demographics or regions that are driving the video's views, it appears likely that the video tends to appeal to a broad, rather than niche, audience. The fact that the video has been able to maintain a significant level of popularity over an extended period also suggests that it has been able to transcend fleeting trends or fads, and has instead become a relatively enduring part of popular culture.

The video's performance, as indicated by its all-time rank of #584 out of 1,031 billion-view videos, and its category-specific rank of #355 out of 640, further underscores its status as a significant, albeit not dominant, player in the online music video landscape. Its estimated ad earnings of around $15,711 per month, at a rate of $0.80 per thousand views, also suggest that the video is likely generating a substantial amount of revenue, which could be seen as a testament to its ongoing popularity and appeal.

Current momentum and view velocity

Title: Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj Channel: JustinBieberVEVO Views: 1,335,944,857 (1.34 billion) All-time rank: #584 of 1,031 billion-view videos Category: Music (ranked #355 of 640 in this category) Published: October 12, 2012 Age: about 13.8 years since publication Primary language: en-US Channel country: US Views gained in the last 30 days: ~19,638,139 Average daily views: ~654,604 Projected to reach 2 billion views in about 1,014 days at the current pace Estimated ad earnings: ~$15,711/month (at a $0.80 RPM)

Write the article section titled "Current momentum and view velocity". Focus on how the video is performing NOW: its recent monthly gain, average daily views, and what that pace says about whether it is still climbing or plateauing. Reference the projected time to the next billion if provided. Length: 3 to 5 paragraphs, roughly 350-450 words. Original prose only. A: The music video for "Beauty And A Beat," featuring Nicki Minaj and performed by Justin Bieber, has demonstrated notable momentum in its viewership, even more than 13 years after its initial release. In the last 30 days alone, the video has accrued approximately 19,638,139 views. This translates to an average of around 654,604 views per day, indicating that the video continues to attract significant attention from audiences.

Given this consistent daily view count, it appears that "Beauty And A Beat" is still climbing rather than plateauing. The recent monthly gain suggests that the video remains relevant and may be benefiting from renewed interest, possibly due to trends in music consumption or social media engagement. This ongoing interest is critical in assessing the video's longevity in the competitive landscape of YouTube content.

If this trend continues, projections indicate that "Beauty And A Beat" could reach the milestone of 2 billion views in approximately 1,014 days. This timeline reflects the current pace of viewership, which remains robust, suggesting that the video has not only retained its audience but may also be expanding it. The ability to maintain such a high rate of daily views over an extended period is a strong indicator of the video's enduring appeal.

Moreover, the estimated ad earnings of around $15,711 per month further underscore the video’s commercial viability. Even years after its release, the combination of consistent viewership and potential advertising revenue illustrates that "Beauty And A Beat" continues to be a significant player within its genre on the platform. The performance metrics suggest that the video is likely to sustain its momentum, contributing to its status among the collection of billion-view videos.

A billion-view milestone in context

Title: Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj Channel: JustinBieberVEVO Views: 1,335,944,857 (1.34 billion) All-time rank: #584 of 1,031 billion-view videos Category: Music (ranked #355 of 640 in this category) Published: October 12, 2012 Age: about 13.8 years since publication Primary language: en-US Channel country: US Views gained in the last 30 days: ~19,638,139 Average daily views: ~654,604 Projected to reach 2 billion views in about 1,014 days at the current pace Estimated ad earnings: ~$15,711/month (at a $0.80 RPM)

Write the article section titled "A billion-view milestone in context". Write the opening section: what this video is, its exact view count and where it ranks among all billion-view videos, and what crossing a billion views signifies. Set the scene for the article. Length: 3 to 5 paragraphs, roughly 350-450 words. Original prose only. A: "Beauty and a Beat," featuring Nicki Minaj, is a music video by Justin Bieber that has garnered significant attention since its release on October 12, 2012. As of now, the video has achieved an impressive view count of 1,335,944,857, placing it at rank #584 among the 1,031 videos that have crossed the billion-view threshold on YouTube. This milestone indicates not only the video’s popularity but also its enduring appeal across a diverse audience, likely reflecting the broader cultural impact of both Bieber and Minaj within the music industry.

Crossing the billion views mark is a significant achievement in the realm of online video content, especially within the music category, where competition is fierce. Videos that reach this level of viewership typically resonate with audiences on a global scale, suggesting widespread engagement and a strong fanbase. "Beauty and a Beat," which falls into the music category ranked at #355 out of 640, appears to have managed this feat through a combination of catchy lyrics, vibrant visuals, and collaboration with high-profile artists. The collaboration with Minaj adds a layer of appeal, likely attracting her fanbase to the video as well.

The video has remained relevant over the years, evidenced by its average daily views of approximately 654,604, which continues to contribute to its overall total. In the last 30 days alone, it has gained about 19,638,139 views, demonstrating a sustained interest that suggests the video retains its place in the cultural zeitgeist. At its current viewing pace, projections indicate that "Beauty and a Beat" could reach 2 billion views in approximately 1,014 days, underscoring its potential for continued growth in viewership.

Moreover, the video’s estimated ad earnings of about $15,711 per month highlight the financial implications of such widespread viewership. This revenue reflects the monetization potential of content that captures and retains viewer attention over an extended period. Overall, the combination of its significant view count, ongoing engagement, and financial viability illustrates the success of "Beauty and a Beat" as a key player in the landscape of YouTube music videos.

Who is watching

Title: Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj Channel: JustinBieberVEVO Views: 1,335,944,857 (1.34 billion) All-time rank: #584 of 1,031 billion-view videos Category: Music (ranked #355 of 640 in this category) Published: October 12, 2012 Age: about 13.8 years since publication Primary language: en-US Channel country: US Views gained in the last 30 days: ~19,638,139 Average daily views: ~654,604 Projected to reach 2 billion views in about 1,014 days at the current pace Estimated ad earnings: ~$15,711/month (at a $0.80 RPM)

Write the article section titled "Who is watching". Discuss the likely audience: probable age groups and interests, reasoned from the category, genre and language. Hedge throughout; make clear these are tasteful inferences, not demographic measurements. Length: 3 to 5 paragraphs, roughly 350-450 words. Original prose only. A: The audience for "Beauty And A Beat," featuring Justin Bieber and Nicki Minaj, likely comprises a diverse range of viewers drawn to its pop music genre and vibrant visual presentation. Given the primary language of the video is English, the viewer base may include a significant number of individuals from English-speaking countries, particularly the United States, where the channel is based. The collaboration between two prominent figures in the music industry suggests that the video appeals to fans of both artists, who may range from adolescents to young adults, reflecting the typical demographic for pop music.

Considering the song's themes of youth, love, and celebration, it is reasonable to infer that the audience may largely consist of teenagers and young adults, likely aged between 13 and 24. This age group often engages with popular culture through platforms like YouTube, seeking content that resonates with their experiences and interests. The upbeat nature of the song and its accompanying visuals may attract those who appreciate vibrant, high-energy music videos, which are characteristic of the pop genre.

Moreover, the collaboration with Nicki Minaj, a prominent figure in the rap and hip-hop scene, potentially broadens the appeal of the video to fans of those genres as well. This crossover may attract a slightly older demographic, possibly extending into the late twenties or early thirties, as Minaj's fan base includes individuals who appreciate her contributions to both pop and rap music. The interplay between Bieber's pop sensibilities and Minaj's rap style may create a unique viewing experience that appeals to a wide array of musical tastes.

The consistent viewership, as indicated by the average daily views, suggests that the video remains relevant and continues to attract new viewers over time. This ongoing interest may be fueled by the song's nostalgic value for those who experienced its release during their formative years, as well as its potential appeal to newer audiences discovering it through various means, such as social media or recommendations. Additionally, the video’s high production quality and engaging content likely contribute to its enduring popularity, making it a staple for both casual listeners and dedicated fans alike.

In summary, the audience for "Beauty And A Beat" likely spans various age groups and interests, driven by its pop music roots and the star power of its featured artists. While the primary demographic may center around younger viewers, the song's appeal across genres and its ongoing relevance suggest that it attracts a diverse array of fans, contributing to its impressive view count and sustained engagement on the platform.

How it stacks up against its peers

The video for Justin Bieber's Beauty And A Beat, featuring Nicki Minaj, holds a notable position among its peers in the music category, ranking 355th out of 640 videos that have surpassed the 1 billion view mark. This ranking suggests that while the video is certainly popular, it is not as exceptionally viewed as some of its counterparts in the music genre. For context, the top-ranked music videos have likely resonated strongly with a wide audience, possibly due to a combination of factors such as catchy melodies, engaging visuals, and effective promotion. In comparison, Beauty And A Beat's ranking indicates that it tends to appeal to a sizable, yet somewhat niche, audience within the music category.

On a broader scale, when considering all videos that have reached the 1 billion view milestone, Beauty And A Beat ranks 584th out of 1,031. This all-time rank provides a clearer picture of the video's standing in the vast landscape of highly viewed content on YouTube. It appears that the video's popularity, while significant, is not as rare or extraordinary as that of the top 100 or even top 200 videos. The fact that it falls within the upper half of the rankings, however, does indicate that it has managed to capture and retain a substantial audience over time, a feat that is likely due to a combination of Justin Bieber's fan base, the appeal of the song itself, and the collaborative element with Nicki Minaj.

The age of the video, published about 13.8 years ago, is also a factor to consider when evaluating its performance. Given its longevity, the video has had ample time to accumulate views, and its current ranking reflects both its initial popularity and its enduring appeal. The video's average daily views of approximately 654,604 suggest that it continues to attract new viewers, likely due to a combination of algorithmic recommendations, fan loyalty, and the song's inclusion in playlists or radio rotations. This sustained viewership is a testament to the video's ability to remain relevant, even as new content emerges.

The video's performance metrics, including its views gained in the last 30 days and its projected timeline to reach 2 billion views, further underscore its consistent appeal. With an estimated 19,638,139 views gained in the last 30 days, the video is likely still discovering new audiences, possibly in regions where Justin Bieber's music tends to be popular, or among younger viewers who are exploring his discography. The projection that it will take approximately 1,014 days to reach 2 billion views at its current pace indicates a steady, if not spectacular, growth trajectory. This growth, coupled with its existing rankings, suggests that Beauty And A Beat is a video that, while not at the very pinnacle of YouTube success, is nonetheless a significant and enduring part of the platform's musical landscape.

Global reach and where it resonates

The global reach of Justin Bieber's music video for "Beauty And A Beat" featuring Nicki Minaj is likely substantial, given its massive view count of over 1.34 billion. While the video's actual geographic popularity is not directly measured, it can be inferred that the video tends to resonate more with English-speaking audiences, particularly in the United States, due to its primary language being en-US and the channel's country of origin being the US. This suggests that the video is likely most popular in regions where English is widely spoken, such as North America, the UK, Australia, and other parts of the English-speaking world.

The video's age of about 13.8 years since publication has allowed it to reach a broad audience over time, and its continued average daily views of around 654,604 indicate that it still maintains a significant level of popularity. The fact that the video has gained approximately 19,638,139 views in the last 30 days further supports the notion that it remains a widely consumed piece of content. Although the actual geographic distribution of these views is unknown, it is reasonable to assume that a sizable portion of them originate from the aforementioned English-speaking regions, given the video's linguistic and cultural context.

It is also possible that the video's popularity extends beyond English-speaking countries, as Justin Bieber and Nicki Minaj are both well-known international artists with global fan bases. However, the video's primary language and the channel's country of origin provide a strong indication of its likely core audience. The estimated ad earnings of around $15,711 per month, based on a $0.80 RPM, further underscore the video's enduring popularity and its potential to continue attracting large audiences in the future. As the video is projected to reach 2 billion views in approximately 1,014 days at its current pace, it will be interesting to see how its global reach and resonance evolve over time.

The video's ranking of #355 in the Music category, out of 640 videos with over 1 billion views, also provides insight into its relative popularity within its genre. This ranking suggests that the video is a significant player in the music video landscape, and its continued viewership and engagement are likely driven by a dedicated fan base. While the video's exact level of popularity in different regions is not known, its overall performance and metrics provide a compelling narrative about its global reach and resonance, particularly in regions where English is widely spoken.

The combination of these factors, including the video's primary language, the channel's country of origin, and its continued viewership and engagement, all contribute to an informed inference about the video's likely global reach and resonance. As such, it appears that the video is likely most popular in English-speaking regions, although its actual geographic popularity may be more nuanced and complex.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Ranked #584 among all billion-view videos.
  • •Ranked #355 in the music category.
  • •Projected to reach 2 billion views in about 976 days.
  • •Estimated ad earnings of $16,410/month.

Did you know?

  • •Did you know 'Beauty And A Beat' is ranked #355 in the music category?
  • •The video has gained over 20 million views in the last month alone.
  • •Justin Bieber's channel has a significant following, contributing to the video's robust view count.

More about this video

Who it's for

The video likely appeals to a younger audience, including fans of pop and hip-hop music, who enjoy contemporary collaborations. It tends to attract viewers interested in music videos and celebrity culture.

Where it's popular

As a product of a US-based channel, it is most popular in English-speaking countries and areas with strong pop music followings. The collaboration with Nicki Minaj also broadens its appeal to diverse audiences globally.

Growth trajectory

The video is currently gaining around 683,740 views daily, positioning it well for a projected reach of 2 billion views in approximately 976 days at this pace.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj have?

Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj by JustinBieberVEVO currently has 1,373,613,600 views on YouTube. It is ranked #570 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj have?

Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj has 8,806,712 likes on YouTube, which gives it a like-to-view ratio of 0.64%.

When was Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj published?

Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj was published on October 12, 2012 by JustinBieberVEVO.

What rank is this video among Music videos?

Justin Bieber - Beauty And A Beat (Official Music Video) ft. Nicki Minaj is ranked #345 among Music videos in the YouTube Billion Views Club with 1.37B views. See full Music ranking →

What is the view count for 'Beauty And A Beat'?

'Beauty And A Beat' has surpassed 1.33 billion views since its release.

Who features in Justin Bieber's 'Beauty And A Beat'?

The song features rapper Nicki Minaj, adding a dynamic element to the track.

When was 'Beauty And A Beat' released?

'Beauty And A Beat' was published on October 12, 2012.

View Count History

Full timeline · 30 data points

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