What is the most viewed Music video on YouTube?

New Edition - If It Isn't Love by NewEditionVEVO is ranked #660 among Music videos in the YouTube Billion Views Club with 145.23M views.

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New Edition - If It Isn't Love

Name: New Edition - If It Isn't Love
Uploaded: 2009-10-07T22:43:48+00:00
Duration: 4 min 55 s
Channel: NewEditionVEVO
Description: "New Edition - If It Isn't Love" by NewEditionVEVO has now passed 0.15 billion views, ranking #1,061 of 1,060 videos in the YouTube Billion Views Club. It is the #660 most-viewed Music video among 659 in the club. Over the last 30 days it has added about 899.25K views. It was published about 17.0 years ago.

"New Edition - If It Isn't Love" by NewEditionVEVO has now passed 0.15 billion views, ranking #1,061 of 1,060 videos in the YouTube Billion Views Club. It is the #660 most-viewed Music video among 659 in the club. Over the last 30 days it has added about 899.25K views. It was published about 17.0 years ago.

145,230,824 views

917,478 likes

Channel

NewEditionVEVO

Quick Facts

Overall Rank: #1061 of 1060 videos
Music Rank: #660
Total Views: 145,230,824
Total Likes: 917,478
Like Ratio: 0.63%
Channel: NewEditionVEVO
Published: October 07, 2009
Duration: 4:55
Last Updated: October 04, 2026

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Estimated Earnings

October 2026

$71.94 · ~$0.80 RPM

89,925 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

REMASTERED IN HD! Official Music Video for If It Isn't Love performed by New Edition. Revisit New Edition's number 1 songs here: https://UMe.lnk.to/NewEditionNumberOnes Listen and follow the New Edition Best Of Playlist: https://UMe.lnk.to/NewEditionBestOfStrm (C) 2004 Geffen Records #NewEdition #IfItIsntLove #Remastered

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Frequently Asked Questions

How many views does New Edition - If It Isn't Love have?

New Edition - If It Isn't Love by NewEditionVEVO currently has 145,230,824 views on YouTube. It is ranked #1061 among all 1060 videos in the YouTube Billion Views Club.

How many likes does New Edition - If It Isn't Love have?

New Edition - If It Isn't Love has 917,478 likes on YouTube, which gives it a like-to-view ratio of 0.63%.

When was New Edition - If It Isn't Love published?

New Edition - If It Isn't Love was published on October 07, 2009 by NewEditionVEVO.

What rank is this video among Music videos?

New Edition - If It Isn't Love is ranked #660 among Music videos in the YouTube Billion Views Club with 145.23M views. See full Music ranking →