twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]

With over 2.39 billion views, this video ranks #163 among all-time billion-view videos and #92 in the music category. It gains approximately 9.7 million views every 30 days, averaging around 323,467 views daily. At its current pace, it is projected to reach 3 billion views in about 1,881 days, while generating estimated creator earnings of around $7,763 per month.

2,418,713,306 views
17,137,431 likes
Category
Music
Published
Jun 21, 2016
Duration
3:38

Quick Facts

Overall Rank
#163 of 1069 videos
Music Rank
#90
Total Views
2,418,713,306
Total Likes
17,137,431
Like Ratio
0.71%
Channel
Fueled By Ramen
Published
June 21, 2016
Duration
3:38
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$5,059.57 · ~$0.80 RPM
6,324,460 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

Share this video:
YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

twenty one pilots' music video for ‘Heathens’ from Suicide Squad: The Album available now on Atlantic Records. Twenty One Pilots' new album Breach - Available Now https://top.lnk.to/breach Watch Heathens//Stranger Things (Live from Romania) https://youtu.be/nd2-q-WL07w Download/Stream twenty one pilots' essentials here https://TwentyOnePilots.lnk.to/Essentials Apple Music: https://apple.co/3qh3oHS Spotify: http://smarturl.it/StreamSuicideSquad Amazon: http://smarturl.it/SuicideSquadA Get

The story behind the numbers

'Heathens' by twenty one pilots has solidified its position as a significant entry in the music video space, currently ranking #163 among all billion-view videos. With over 2.39 billion views, it continues to attract a steady audience, showcasing its enduring popularity since its release in 2016.

The full story of twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

"Heathens," performed by twenty one pilots and featured in the soundtrack of "Suicide Squad: The Album," is a notable entry in the music video landscape on YouTube. Released on June 21, 2016, the official video has amassed an impressive 2,391,271,276 views, placing it at an all-time rank of #163 among the 1,029 videos that have crossed the billion-view threshold. This significant view count not only illustrates the song's popularity but also highlights the impact of both the artists and the film it was associated with, as well as the broader cultural moments that resonate with audiences.

Crossing the billion-view mark is a milestone that signifies widespread appeal and engagement, often indicating that a video has transcended its initial release context to become a lasting piece of pop culture. For "Heathens," this achievement reflects the song's thematic resonance with audiences, especially those connected to the "Suicide Squad" franchise, as well as the broader appeal of twenty one pilots' unique sound and style. The combination of engaging visuals, compelling lyrics, and the association with a major film likely contributed to its sustained popularity over the years.

Since its release, "Heathens" has continued to attract substantial viewership, with approximately 9,704,013 views accrued in the last 30 days alone. This consistent interest suggests that the song maintains a strong foothold within the music community, appealing to both new listeners and long-time fans. The average daily view count of about 323,467 indicates that the video's reach remains robust, further solidifying its position as a significant work in the music genre on the platform.

Looking ahead, projections suggest that "Heathens" could reach 3 billion views in about 1,881 days if current trends continue. This trajectory not only underscores the longevity of the video’s appeal but also suggests the potential for further cultural relevance as listeners continue to discover the song and its connection to the "Suicide Squad" narrative. The estimated ad earnings of approximately $7,763 per month, based on a $0.80 revenue per thousand views (RPM), also reflect the financial impact of this viewership, contributing to the ongoing success of the channel, Fueled By Ramen, which is based in the United States.

The road to one billion views

"twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]" was published on June 21, 2016, marking the beginning of its journey toward significant viewership milestones. As of now, it has been online for approximately 10.1 years. In that time, the video has amassed over 2.39 billion views, positioning it as the 163rd most-viewed video among those that have crossed the billion-view threshold. This substantial view count reflects both its sustained popularity and the effective engagement strategies employed by the channel, Fueled By Ramen.

The video appears to have gained traction steadily since its release, with an average of around 323,467 views per day. This consistent daily view count suggests that "Heathens" has maintained relevance within the music scene, appealing to both existing fans of twenty one pilots and new viewers discovering the content for the first time. The video’s association with the film "Suicide Squad" likely contributed to its initial surge in views, as movie soundtracks often introduce songs to a broader audience.

In the last 30 days alone, the video has gained approximately 9.7 million views, indicating a healthy interest that continues to grow, even years after its release. At this current pace, it is projected to reach 3 billion views in about 1,881 days. This projection underscores the video’s enduring appeal and suggests a loyal audience base that continues to engage with the content long after its initial launch.

Overall, the trajectory of "Heathens" reveals a compelling narrative of longevity and sustained engagement. Its blend of impactful music, association with a major film, and the ongoing support from its channel likely contribute to its ability to attract viewers consistently over time. As it approaches the 3 billion mark, "Heathens" exemplifies how a well-received music video can achieve remarkable endurance in the dynamic landscape of digital media.

Current momentum and view velocity

As of the latest data, "Heathens" by twenty one pilots has amassed over 2.39 billion views since its release on June 21, 2016. In the past 30 days, the video has gained approximately 9.7 million views, indicating that it continues to attract a significant number of new viewers. This recent monthly gain suggests that interest in the video remains relatively strong, although it may not be indicative of explosive growth seen at earlier points in its life cycle.

The average daily view count for "Heathens" stands at about 323,467. This consistent daily influx of views further supports the notion that the video is not merely plateauing but is still receiving a steady stream of attention. Such averages can reflect both sustained interest from existing fans and potential new viewers discovering the song, especially as it is associated with the film "Suicide Squad," which may renew interest from time to time.

At its current pace, "Heathens" is projected to reach 3 billion views in approximately 1,881 days. This estimation implies that while the video may not be experiencing rapid growth, it is still on a trajectory toward significant milestones. The time frame suggests that the audience engagement, although perhaps slower than during its peak, is sufficient to maintain a steady climb towards the next billion.

The estimated ad earnings of around $7,763 per month further illustrate the video’s ongoing relevance and profitability for its channel, Fueled By Ramen. Given the video's established background and its connection to a popular cultural product, it is likely to continue appealing to viewers, which may help sustain its view velocity for the foreseeable future. Overall, while "Heathens" may not be garnering the explosive view counts typical of newer viral hits, its solid daily averages and consistent monthly gains indicate that it remains a significant presence in the realm of music videos on YouTube.

Global reach and where it resonates

The official video for "Heathens" by twenty one pilots is likely to have a significant following in regions where English is a primary or widely spoken language. Given that the video's primary language is English and it is published by Fueled By Ramen, a channel based in the United States, it can be inferred that the video resonates strongly within the United States and other English-speaking countries. This includes nations such as the United Kingdom, Canada, Australia, and New Zealand, where English language media generally enjoys considerable popularity.

The song's connection to the "Suicide Squad" film, which itself garnered a considerable global audience, may further enhance its appeal in various markets. The film's themes and associated content likely attract viewers from diverse demographics who appreciate both the musical and cinematic elements, thereby broadening the potential reach of the video. Additionally, the active fan base of twenty one pilots, known for their engagement with the band's music and visuals, likely contributes to the video's sustained viewership across these regions.

Moreover, the ongoing engagement with the video, reflected in its approximately 9.7 million views over the last 30 days and an average of about 323,000 daily views, suggests that it continues to attract new viewers. This trend may be indicative of the song's lasting impact and relevance, likely appealing to both longtime fans and newer listeners discovering the band. The consistent viewership can also be attributed to the band's genre, which tends to attract a younger audience that actively engages with music videos online.

While the video may have a strong presence in English-speaking countries, its universal themes of struggle and resilience may resonate with audiences globally, potentially drawing in viewers from non-English speaking regions as well. As the video approaches a projected milestone of 3 billion views, its cross-cultural appeal and the ability to engage with fans in various contexts likely play a role in its enduring popularity. Thus, while specific geographic data is not measured, the combination of language, channel origin, and content suggests a broad and engaged audience that extends beyond just English-speaking regions.

Who is watching

The official music video for "Heathens" by twenty one pilots, which is part of the "Suicide Squad: The Album," likely appeals to a diverse audience drawn to its unique blend of alternative rock and pop elements. Given that the song is performed in English and produced by an American channel, it is reasonable to infer that a significant portion of its viewers may hail from English-speaking countries, particularly the United States. The channel's country of origin and the song's cultural context likely resonate with younger demographics who are active on platforms like YouTube, as well as those who enjoy contemporary music associated with popular films.

The genre of the song suggests that its audience might include teenagers and young adults, typically ranging from their mid-teens to their late twenties. This age group tends to engage with music that expresses themes of angst, identity, and emotional struggles, which are prevalent in "Heathens." The song's association with the "Suicide Squad" film may further attract viewers who are fans of the superhero genre, thus broadening its appeal beyond just music enthusiasts. Fans of the film's aesthetic and narrative may find a connection to the song's darker themes, which could explain its substantial viewership.

Additionally, the video has accumulated over 2.39 billion views since its release in June 2016, indicating a sustained interest that likely extends beyond initial fans of the band or the film. The average daily views of approximately 323,467 suggest that new viewers continue to discover the song over time, possibly through recommendations, playlists, or social media. This ongoing interest may also be influenced by the song's presence in various cultural discussions, including those surrounding mental health, or its use in media that explores complex characters and narratives.

Moreover, the music video likely attracts viewers who appreciate artistic visuals combined with a compelling soundtrack. The stylized presentation typical of music videos in the alternative genre, alongside the thematic connections to "Suicide Squad," may appeal to an audience that values both auditory and visual storytelling. As a result, the viewership of "Heathens" appears to comprise a mix of dedicated fans, casual listeners, and new audiences discovering the song in relation to the cultural phenomena surrounding the film, as well as the broader music scene.

How it stacks up against its peers

The music video for "Heathens" by twenty one pilots occupies a notable position within the expansive landscape of YouTube content, having amassed over 2.39 billion views since its publication on June 21, 2016. It currently ranks as the 163rd most-viewed video of all time among the 1,029 videos that have crossed the billion-view threshold. This substantial view count not only underscores the video's popularity but also places it within the competitive realm of billion-view videos, where each entry represents a significant achievement in audience engagement and reach.

In terms of category performance, "Heathens" is ranked 92nd out of 639 music videos on the platform. This ranking indicates that while it is performing exceptionally well among music content, there are other videos that have garnered more views within this specific category. Nevertheless, a rank of 92 in a genre as crowded as music suggests that "Heathens" has successfully resonated with a large audience, contributing to its impressive overall standing in the billion-view video arena.

The viewership trajectory of "Heathens" reflects ongoing interest, as evidenced by the roughly 9.7 million views it has garnered in the past 30 days, translating to an average of about 323,467 views per day. This consistent influx of views suggests that the video continues to attract new viewers, possibly due to its association with the "Suicide Squad" film and its enduring appeal among fans of the band. The video's projected timeline to reach 3 billion views, estimated to occur in approximately 1,881 days at its current pace, further highlights its potential longevity and sustained popularity.

When comparing "Heathens" to its peers, it becomes clear that while it is not the leader within the music category, its overall rank among all billion-view videos demonstrates a remarkable level of achievement. The size of its audience, along with its performance metrics, indicates that it is an important work within both the twenty one pilots discography and the broader context of popular music videos on YouTube. The estimated ad earnings of around $7,763 per month, based on a $0.80 RPM, also reflect the video's ongoing commercial viability, suggesting that it continues to be a significant asset for its channel, Fueled By Ramen.

The estimated economics of a billion-view video

The estimated ad earnings for the video "Heathens" by twenty one pilots, which currently boasts over 2.39 billion views, provide insight into the financial implications of producing content that achieves such high view counts. Based on the available data, this video is projected to generate approximately $7,763 in advertising revenue each month. This estimate operates under the assumption of a revenue per mille (RPM) rate of $0.80, a figure that represents earnings generated per 1,000 video views. RPM can vary significantly based on several factors, including the types of ads displayed, the geographic location of viewers, and the overall engagement with the content.

Ad revenue for videos on platforms like YouTube is influenced not only by the RPM but also by the varying rates of ad inventory available during different times of the year. For example, advertising demand tends to peak during holiday seasons, which can lead to higher RPMs. Additionally, the specific demographics of viewers can impact RPM rates; certain audiences may attract higher-paying advertisers, which can enhance the revenue potential of a video. As such, while the estimated monthly earnings provide a useful benchmark, actual earnings may fluctuate from month to month, depending on these numerous factors.

The channel's country of origin— in this case, the United States— also plays a crucial role in shaping potential ad earnings. Advertisers often allocate more resources to regions where they perceive a higher return on investment from their campaigns, which typically translates into better RPM figures. Consequently, videos viewed predominantly in high-value markets may yield more substantial earnings compared to those that attract audiences from regions with lower advertising rates.

Furthermore, the format of the ads featured can affect revenue. For instance, videos with a combination of skippable ads, non-skippable ads, and display ads may generate different levels of revenue. Some formats are more lucrative than others, and fluctuations in ad formats can lead to variations in the overall earnings for a video. The ongoing viewership and engagement metrics, such as the average daily views of approximately 323,467 for "Heathens," also play a significant role in sustaining revenue over time, as increased views typically correlate with higher earnings.

In summary, while the estimated monthly earnings of around $7,763 provide a glimpse into the financial landscape of a billion-view video, the realities of ad revenue generation are complex and influenced by a multitude of variables. These include RPM assumptions, viewer demographics, ad inventory, and formats, which all contribute to the dynamic nature

A billion views in perspective

"Twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]" has amassed an impressive total of over 2.39 billion views since its release on June 21, 2016. This staggering figure places it at rank #163 among all videos that have surpassed the billion-view milestone, illustrating its significant impact within the realm of online music content. The video is categorized under music, where it ranks #92 of 639 videos in this category. It is notable that this achievement has been reached in a little over 10 years, highlighting the enduring popularity of both the song and the band.

The video enjoys an average daily view count of approximately 323,467. This consistent engagement indicates that the video remains relevant and continues to attract new viewers, even years after its initial release. To put this into perspective, if one were to divide the total views by the number of days since publication, it becomes apparent that the video has maintained a steady flow of interest. Over the course of a year, this daily average translates to nearly 118 million views, demonstrating that the appeal of "Heathens" has persisted well beyond its debut.

In the last 30 days alone, the video has gained around 9.7 million views, a testament to its ongoing resonance with audiences. At this current rate, it is projected to reach the milestone of 3 billion views in approximately 1,881 days. Such projections highlight the potential for continued growth, suggesting that the video could achieve this remarkable feat in just over five years, assuming the average daily view rate remains consistent.

Additionally, the video is generating estimated ad earnings of around $7,763 per month, based on a rate of $0.80 RPM (revenue per mille). This financial aspect underscores not only the video's popularity but also its commercial viability within the music video landscape. As it continues to draw in viewers, "Heathens" serves as an example of how a well-received piece of content can thrive in the digital age, engaging audiences across different demographics and regions.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Current view count: 2.39 billion (Rank #163 overall)
  • •Average daily views: ~323,467
  • •Projected to reach 3 billion views in about 1,881 days
  • •Estimated ad earnings: ~$7,763/month

Did you know?

  • •The song 'Heathens' was featured in the movie Suicide Squad.
  • •The video has accumulated over 9.7 million views in the past month alone.
  • •The song is part of the album 'Suicide Squad: The Album'.

More about this video

Who it's for

This music video is likely aimed at young adults and teenagers who enjoy alternative and pop music genres. Fans of the Suicide Squad franchise may also be particularly interested in the song.

Where it's popular

Given its English language and American origin, 'Heathens' tends to be most popular in the United States, where the band has a significant fan base. Its association with the Suicide Squad movie likely further enhances its appeal.

Growth trajectory

The video is currently gaining views at an average rate of approximately 323,467 per day. At this pace, it is projected to reach the 3 billion views milestone in about 1,881 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] have?

twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] by Fueled By Ramen currently has 2,418,713,306 views on YouTube. It is ranked #163 among all 1069 videos in the YouTube Billion Views Club.

How many likes does twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] have?

twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] has 17,137,431 likes on YouTube, which gives it a like-to-view ratio of 0.71%.

When was twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] published?

twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] was published on June 21, 2016 by Fueled By Ramen.

What rank is this video among Music videos?

twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO] is ranked #90 among Music videos in the YouTube Billion Views Club with 2.42B views. See full Music ranking →

What is the current view count for 'Heathens'?

'Heathens' has amassed approximately 2.39 billion views since its release.

When was the 'Heathens' music video released?

The music video for 'Heathens' was published on June 21, 2016.

How much does 'Heathens' earn from ads each month?

'Heathens' is estimated to earn around $7,763 per month from advertising revenue.

View Count History

Full timeline · 34 data points

Need this data programmatically? The YTBVC Data API serves the full history for every billion-view video.