Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video)

With approximately 1.77 billion views, this video ranks #321 among all-time billion-view videos and #185 in the music category. It has gained around 38 million views in the last 30 days, averaging about 1.27 million daily views. At its current momentum, it is projected to reach 2 billion views in about 180 days.

1,888,746,270 views
14,477,753 likes
Category
Music
Published
Aug 16, 2024
Duration
4:13

Quick Facts

Overall Rank
#283 of 1069 videos
Music Rank
#160
Total Views
1,888,746,270
Total Likes
14,477,753
Like Ratio
0.77%
Channel
LadyGagaVEVO
Published
August 16, 2024
Duration
4:13
Last Updated
October 18, 2026
💰

Estimated Earnings

October 2026
$22,188.43 · ~$0.80 RPM
27,735,542 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

Share this video:
YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

MAYHEM OUT NOW http://ladygaga.com Listen to “Die With A Smile”, song and video out now: http://GagaMars.lnk.to/DieWithASmile Directed by Daniel Ramos & Bruno Mars Follow Lady Gaga: Facebook: https://www.facebook.com/ladygaga Instagram: https://www.instagram.com/ladygaga TikTok: https://www.tiktok.com/@ladygaga Twitter: https://twitter.com/ladygaga YouTube: https://www.youtube.com/ladygaga Website: https://www.ladygaga.com Follow Bruno Mars: Facebook: https://www.f

The story behind the numbers

'Die With A Smile' is currently ranked #321 among all videos with over 1 billion views, reflecting a solid standing in the competitive music category. With significant ongoing viewer engagement, the video is projected to reach the 2 billion views milestone in about six months, showcasing its enduring appeal and popularity.

The full story of Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video)

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context

Lady Gaga and Bruno Mars's music video, "Die With A Smile," has achieved a significant milestone in its online presence, garnering 1,774,014,734 views since its release on August 16, 2024. This places it at the 321st position among the over 1 billion-view videos on YouTube, a distinction that reflects the immense popularity of this musical collaboration. To put this figure into perspective, a billion views represent a massive audience engagement, equivalent to nearly 1 in 7 people on the planet watching the video at least once. This feat signifies a remarkable level of success for the artists involved, their management teams, and the production crew.

The video's immense popularity can be gauged from its performance in the music category, where it ranks 185th out of 640. This ranking indicates that "Die With A Smile" has managed to attract a substantial audience within the music genre, which is characterized by a highly competitive landscape. The video's ability to hold its own in this crowded space speaks to the enduring appeal of Lady Gaga and Bruno Mars's collaboration, as well as the power of music to transcend cultural and geographical boundaries.

The achievement of a billion views also carries significant commercial implications, with the video's estimated ad earnings standing at approximately $29,266 per month at a $0.80 RPM. This figure, although subject to fluctuations based on factors such as ad clicks and engagement, underscores the substantial revenue potential of a billion-view video. Moreover, the video's continued growth in popularity, with an estimated 36,582,913 views added in the last 30 days, suggests that its commercial appeal is likely to endure for the foreseeable future.

The road to one billion views

The road to one billion views for Lady Gaga and Bruno Mars' music video, "Die With A Smile," began on August 16, 2024, when it was first published. As of the current time, the video has been online for approximately 1.9 years. This duration provides a substantial timeframe for the video to accumulate views, and its all-time rank of #321 of 1,031 billion-view videos indicates that it has been successful in doing so.

The video's age and its current pace suggest a steady trajectory in terms of view accumulation. At an average of 1,219,430 views per day, the video has maintained a consistent level of engagement over time. This average daily view count implies a gradual increase in viewership, rather than a sudden spike or a decline in interest. The fact that the video is projected to reach 2 billion views in about 185 days at the current pace further supports this notion, indicating a sustained level of popularity.

The video's performance can be understood in the context of its category, Music, where it ranks #185 of 640. This ranking suggests that "Die With A Smile" has been well-received within the music genre, and its views have been accumulated over time through a combination of factors, including the enduring popularity of its artists and the video's own merits. The fact that it has taken the video approximately 1.9 years to reach 1.77 billion views also implies that its success is not the result of a fleeting trend or a brief moment of popularity, but rather a sustained and gradual increase in viewership.

The video's steady pace and its projected continued growth suggest that it will remain a popular and enduring presence in the YouTube landscape. As it continues to accumulate views and move closer to the 2 billion mark, it will be interesting to see if "Die With A Smile" continues to maintain its position as a top-performing video on the platform.

Current momentum and view velocity

Current momentum and view velocity, nearly two years after its publication, reveal a remarkable consistency for the official music video of Lady Gaga and Bruno Mars' collaborative single, Die With A Smile. At the time of analysis, the video has gained approximately 36.6 million views in the last 30 days, indicating a sustained level of interest in the content. This recent monthly increase suggests that the video remains a popular and engaging piece of music, likely due in part to its catchy and upbeat nature.

The average daily views for the video are approximately 1.22 million, a testament to its enduring appeal and the continued relevance of the song in the music landscape. This level of viewership is not only impressive in its own right but also noteworthy given the video's age and the numerous other releases that have appeared in the intervening years. The sheer volume of views, combined with the consistent daily average, suggests that the video is still climbing, albeit at a more gradual pace than in its early days.

A closer examination of the video's view velocity reveals a steady, if not spectacular, growth trajectory. At the current pace, the video is projected to reach 2 billion views in approximately 185 days. This estimate, based on the video's recent performance, suggests that the video is not yet plateauing, but rather continues to attract new viewers and maintain its position in the upper echelons of YouTube's most-watched content. While the pace may not be as breakneck as it was in the video's early days, the sustained growth and continued relevance of the video are a testament to its enduring popularity and the timeless appeal of the music.

The video's continued success, as reflected in its view velocity, is also likely influenced by the enduring popularity of Lady Gaga and Bruno Mars as artists. Their collaborative single, Die With A Smile, remains a beloved and catchy tune, and the video's consistent performance suggests that it continues to resonate with audiences. As the video continues to attract new viewers and maintain its position among the most-watched content on YouTube, it is clear that Die With A Smile remains a beloved and iconic piece of music, with a continued relevance and appeal that shows no signs of waning.

Global reach and where it resonates

Global reach and where it resonates

The global reach of Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) is considerable, with over 1.77 billion views. However, without information on the primary language of the video, it is difficult to pinpoint the specific regions where it tends to resonate most strongly. Nevertheless, considering the channel's country of origin, the US, it is likely that the video's popularity is most pronounced in North America and other English-speaking countries.

The video's channel, LadyGagaVEVO, is a US-based channel, which suggests that the content may be tailored to appeal to a predominantly English-speaking audience. This inference is supported by the fact that the video has been categorized under Music, a genre that tends to be popular in the US and other Western countries. While it is impossible to determine the exact demographics of the video's viewership without further data, it is reasonable to assume that the video's popularity is likely to be higher in regions with a strong affinity for Western pop music.

In regions where English is not the primary language, such as in Asia or Latin America, the video's popularity may be lower due to language barriers and cultural differences. However, it is also possible that the video's global appeal, combined with its catchy melody and memorable lyrics, may have transcended linguistic and cultural boundaries, making it a hit in various parts of the world. The video's high all-time rank, at #321 of 1,031 billion-view videos, suggests that it has indeed resonated with a significant portion of the global audience.

The video's continued growth, with a projected 185 days to reach 2 billion views at its current pace, further underscores its enduring popularity. The estimated ad earnings of approximately $29,266 per month also suggest that the video remains a valuable asset for the channel, likely contributing to its continued success and global reach.

Who is watching

It is likely that the audience for the official music video of "Die With A Smile" by Lady Gaga and Bruno Mars tends to be predominantly composed of music enthusiasts. The video's categorization as a music video, ranked #185 of 640 in this category, suggests that viewers are likely to be individuals with a strong interest in music. Given the video's all-time rank of #321 of 1.031 billion-view videos, it appears that a substantial number of viewers are likely to be young adults, likely in their teens to mid-twenties, who are familiar with the artists and the genre of music they produce.

The genre of the video, likely pop, tends to appeal to a broad audience, particularly those in the 15-30 age range. This age group tends to be active on social media and is likely to be familiar with the artists involved. Additionally, the video's primary language is unknown, but it is likely that the majority of viewers are from English-speaking countries, given the video's publication on the official channel of Lady Gaga, an American artist. This inference is based on the channel's country of origin, the US.

The video's average daily views of ~1,219,430 and the ~36,582,913 views gained in the last 30 days suggest a consistent and engaged audience. This level of engagement is likely to be driven by fans of Lady Gaga and Bruno Mars, as well as individuals who are interested in the pop music genre. The video's estimated ad earnings of ~$29,266/month, at a $0.80 RPM, indicate that the video is generating a significant amount of revenue from advertising, likely due to its high view count and engagement. This revenue is likely to be a result of the video's popularity among a broad audience, rather than a niche or specialized group.

The video's projected reach of 2 billion views in about 185 days at the current pace suggests that it will continue to be a popular and widely viewed video in the coming months. This level of engagement is likely to be driven by a continued interest in the artists and the genre of music they produce, as well as the video's consistent and high level of view count. As a result, it is likely that the video will continue to attract a broad and engaged audience in the coming months.

How it stacks up against its peers

In the realm of billion-view videos, Lady Gaga and Bruno Mars' "Die With A Smile" stands as a notable achievement. Within its category of Music, it ranks #185 out of 640, placing it in the upper echelons of the most viewed music videos on YouTube. This ranking suggests that "Die With A Smile" is a significant player in the music video landscape, with a substantial audience drawn to its content. However, its position also implies that there are numerous other music videos that have garnered even more views, potentially indicating that the music genre is highly competitive.

Considering the broader context of billion-view videos, "Die With A Smile" ranks #321 out of 1,031 billion-view videos. This places it among the top 31% of all billion-view videos on the platform. To put this into perspective, there are over 1 billion videos on YouTube, and only a small fraction of them have reached the milestone of 1 billion views. Therefore, to be ranked among the top 31% is a testament to the video's enduring popularity and appeal. It is likely that "Die With A Smile" has been able to maintain a strong viewership over time, contributing to its high ranking among billion-view videos.

The fact that "Die With A Smile" has been able to sustain its viewership over the past 1.9 years since its publication is also noteworthy. Its average daily views of ~1,219,430 indicate a consistent level of engagement, with the video projected to reach 2 billion views in about 185 days at the current pace. This level of performance suggests that the video remains relevant and continues to attract new viewers, even after its initial release. The estimated ad earnings of ~$29,266/month also provide insight into the video's commercial appeal, with its content generating significant revenue for its creators.

In conclusion, "Die With A Smile" is a notable achievement in the world of billion-view videos, with a strong ranking in its category and a respectable position among all billion-view videos. Its consistent viewership and projected growth suggest that it will continue to be a popular choice for audiences, cementing its place as a significant player in the music video landscape.

The estimated economics of a billion-view video

The estimated ad earnings of a billion-view video such as Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) provide a glimpse into the commercial viability of such a video. The estimated ad earnings of ~$29,266 per month appear to be based on an average RPM (revenue per mille) of $0.80. This figure is a rough estimate, as the actual RPM can vary significantly depending on factors such as ad-share, geographic region, and video format. The RPM is a crucial metric, as it determines how much revenue a video earns from advertisements displayed on the platform.

It is essential to note that this estimate is based on a single RPM value and may not accurately reflect the actual earnings of the video. The ad-share, which is the percentage of revenue that the video creator receives, can also impact the estimated earnings. Furthermore, the RPM can fluctuate over time, influenced by changes in viewer demographics, ad formats, and platform policies. As a result, the estimated monthly earnings of ~$29,266 should be treated with caution, as it may not accurately represent the actual revenue earned by the video.

The estimated ad earnings also highlight the potential for a billion-view video to generate significant revenue over time. With an average daily view count of ~1,219,430, the video is projected to reach 2 billion views in about 185 days at the current pace. This projected growth, combined with the estimated monthly earnings, suggests that a billion-view video can be a lucrative asset for creators and rights holders. However, it is essential to consider the various factors that can impact ad earnings, including ad-share, region, and format, to ensure a more accurate understanding of the video's commercial viability.

The estimated ad earnings of a billion-view video like Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) serve as a reminder of the complex and multifaceted nature of online advertising. While the estimated monthly earnings of ~$29,266 provide a rough estimate of the video's commercial potential, they should be viewed with caution due to the various factors that can impact ad revenue. By considering these factors and the underlying assumptions, creators and rights holders can gain a more nuanced understanding of the commercial viability of a billion-view video.

A billion views in perspective

A billion views in perspective. To put the sheer scale of this video's view count into context, consider that it has been viewed over 1.77 billion times in approximately 1.9 years. This translates to an average of about 1.22 million views per day, a pace that is likely to be seen in a large metropolitan city's population. To break it down further, this means the video has been viewed roughly every 3.2 seconds since its release, assuming a continuous stream of viewers. The cumulative effect of this steady stream of viewers is staggering, with the video projected to reach 2 billion views in about 185 days at the current pace.

To grasp the magnitude of this view count, consider the daily viewership in terms of a single event. If the video's daily viewership were to be condensed into a single hour, it would equate to approximately 203,000 viewers per hour. This is a large-scale event that would likely require significant logistical and organizational efforts. To further illustrate this, if the video's daily viewership were to be distributed evenly across a 24-hour clock, it would translate to roughly 50,800 viewers per hour, a number that is substantial enough to warrant a dedicated event staff.

The video's view count also raises questions about its potential impact and reach. While it is difficult to quantify the exact demographics of the video's viewers, it is likely that the video has been viewed by people from diverse backgrounds and age groups. The video's widespread appeal may be attributed to its unique blend of music and style, which tends to transcend geographical and cultural boundaries. As the video continues to attract new viewers, its projected ad earnings are expected to increase, reaching approximately $29,266 per month at the current pace.

The steady stream of viewers that this video has attracted over the years is a testament to its enduring popularity. The video's ability to maintain a consistent level of viewership is a rare phenomenon in the world of online content, where trends and viewer interests can shift rapidly. As the video continues to rack up views, it is clear that it has become an integral part of the online cultural landscape, with a reach and impact that is likely to be felt for years to come.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Current view count: 1.77 billion (rank #321 overall)
  • •Projected to reach 2 billion views in about 180 days
  • •Average daily views: ~1.27 million
  • •Estimated monthly ad earnings: ~$30,424

Did you know?

  • •The video has gained approximately 38 million views in the last 30 days.
  • •It ranks #185 out of 639 music videos in the billion-view club.
  • •The channel LadyGagaVEVO is based in the United States.

More about this video

Who it's for

The video likely appeals to a diverse audience with an interest in pop music and visually engaging content. Fans of Lady Gaga and Bruno Mars, potentially spanning a wide age range, may be particularly drawn to this collaboration.

Where it's popular

Given the channel's US origin, the video is likely most popular in English-speaking countries and regions with a strong interest in contemporary pop music. This popularity can be attributed to both artists' global recognition and fan bases.

Growth trajectory

'Die With A Smile' is experiencing a strong growth trajectory, averaging over 1.26 million views daily. At its current pace, the video is on track to reach the 2 billion mark in approximately six months.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) have?

Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) by LadyGagaVEVO currently has 1,888,746,270 views on YouTube. It is ranked #283 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) have?

Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) has 14,477,753 likes on YouTube, which gives it a like-to-view ratio of 0.77%.

When was Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) published?

Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) was published on August 16, 2024 by LadyGagaVEVO.

What rank is this video among Music videos?

Lady Gaga, Bruno Mars - Die With A Smile (Official Music Video) is ranked #160 among Music videos in the YouTube Billion Views Club with 1.89B views. See full Music ranking →

What is the view count of 'Die With A Smile'?

'Die With A Smile' has over 1.77 billion views, making it one of the most watched music videos.

When was 'Die With A Smile' released?

The music video was published on August 16, 2024.

How much does 'Die With A Smile' earn from ads?

It is estimated to earn approximately $30,424 per month from advertisements.

View Count History

Full timeline · 31 data points

Need this data programmatically? The YTBVC Data API serves the full history for every billion-view video.