Lady Gaga, Bradley Cooper - Shallow (from A Star Is Born) (Official Music Video)

A billion-view milestone in context

A billion-view milestone in context. The video 'Shallow' by Lady Gaga and Bradley Cooper, featured in the 2018 film A Star Is Born, achieved this milestone on its journey to becoming one of the most-watched music videos on YouTube. With a view count of 1,866,823,500, 'Shallow' ranks as the 279th most viewed video to have reached this threshold, out of over 1 billion videos that have garnered this level of engagement. This impressive feat signifies a level of cultural impact and widespread popularity, as a billion views represent a significant portion of the global internet population.

Crossing a billion views is a benchmark that few videos have achieved, and it is a testament to the enduring appeal of 'Shallow'. This video's success is a reflection of the widespread recognition and acclaim that the song received, both critically and commercially. The song's emotional resonance and memorable melody likely contributed to its broad appeal, allowing it to transcend musical genres and connect with a diverse audience. As a result, 'Shallow' has become a staple of popular culture, and its view count serves as a tangible measure of its influence.

The video's success also underscores the continued relevance of music videos as a medium for storytelling and artistic expression. With the rise of streaming platforms and social media, the way people consume music has evolved significantly. However, the enduring appeal of music videos suggests that they continue to play a vital role in the music industry, allowing artists to connect with their audience and share their creative vision. As 'Shallow' continues to rack up views, it serves as a reminder of the power of music to inspire and unite people across the globe.

As we delve into the performance of 'Shallow', it is worth noting that the video's view count is a dynamic figure that continues to change over time. With an average of 220,452 views per day, 'Shallow' remains a popular video, and its projected path suggests that it will reach 2 billion views in approximately 604 days, assuming a consistent pace. This ongoing engagement underscores the video's continued relevance and its ability to captivate audiences. In the following sections, we will explore the video's performance in more detail, examining its viewership patterns and other key metrics that provide insight into its enduring appeal.

The road to one billion views

The road to one billion views for Lady Gaga and Bradley Cooper's "Shallow" began on September 27, 2018, when the official music video was published. At the time of its release, the song was part of the soundtrack for the movie A Star Is Born, in which Lady Gaga starred alongside Bradley Cooper. As the video has aged, it has accumulated an impressive 1.87 billion views, solidifying its position as the 279th most viewed video of all time.

As of 2026, the video is approximately 7.8 years old, having been online for nearly eight years. During this time, it has maintained a steady pace, with an average of around 220,452 views per day. This average daily view count suggests that the video's popularity has been relatively consistent, with no sudden spikes or drops in viewership. The fact that it has taken nearly eight years to reach 1.87 billion views implies that the video's trajectory has been gradual, with a steady accumulation of views over time.

The pace at which the video is accumulating views is also worth noting. At its current rate, "Shallow" is projected to reach 2 billion views in about 604 days, or roughly 1.67 years. This suggests that the video's popularity is still growing, albeit at a slower rate than it may have experienced in the early years after its release. The estimated ad earnings of around $5,291 per month also indicate that the video continues to generate significant revenue, likely due to its continued popularity and the fact that it remains a prominent feature of music playlists and recommendations.

In general terms, the trajectory of "Shallow" suggests that its success is a result of a combination of factors, including its association with a popular movie, the enduring popularity of Lady Gaga and Bradley Cooper, and its continued relevance in music playlists and recommendations. The video's steady pace and consistent view count over the years also suggest that its popularity is likely to endure, at least to some extent, for the foreseeable future.

Current momentum and view velocity

Current momentum and view velocity

As of the latest available data, Lady Gaga and Bradley Cooper's 'Shallow' continues to demonstrate an impressive level of ongoing engagement with its audience. The video has gained approximately 6.6 million views in the last 30 days, a testament to its enduring popularity and the ability of the song to resonate with viewers. This monthly gain is a significant indicator of the video's current momentum, suggesting that it remains a compelling and widely appealing piece of content.

Furthermore, the average daily views for 'Shallow' have stabilized at around 220,452, a figure that has likely contributed to the video's continued growth over time. While the daily view count may not be increasing at the same rate as it was in the past, the overall trend remains positive, indicating that the video is still attracting a substantial number of viewers each day. This stability in daily views is a crucial factor in the video's projected future performance, with estimates suggesting that it will reach 2 billion views in approximately 604 days at the current pace.

The projected timeline for reaching the next billion views provides a useful benchmark for assessing the video's ongoing trajectory. If 'Shallow' continues to gain views at its current rate, it is likely to experience a significant surge in popularity in the months ahead. However, it is essential to note that view velocity can be influenced by a wide range of factors, including changes in audience preferences, marketing strategies, and cultural trends. As such, while the current pace of growth is encouraging, it is impossible to predict with certainty whether the video will continue to climb or plateau in the future.

Global reach and where it resonates

The global reach of Lady Gaga's "Shallow" music video, a collaboration with Bradley Cooper from the film A Star Is Born, is a testament to the song's enduring popularity. With over 1.87 billion views, it ranks 279th among all-time viewed YouTube videos. The video's primary language is English, suggesting a strong resonance with English-speaking audiences worldwide. Given the channel's country of origin, the United States, it is likely that the video has been particularly popular in North America, where English is the dominant language.

The video's performance in the music category, where it ranks 157th out of 640, further supports the notion that it has resonated with English-speaking audiences. While it is impossible to pinpoint exact geographic regions without access to more specific data, it is reasonable to infer that the video has been well-received in countries with a significant English-speaking population, such as the United States, Canada, the United Kingdom, Australia, and New Zealand. The video's popularity in these regions is likely due to a combination of factors, including the song's catchy melody, the film's critical acclaim, and Lady Gaga's dedicated fan base.

It is also worth noting that the video's success may have transcended linguistic and cultural boundaries, particularly among fans of the film and the music genre. The song's themes of love, heartbreak, and self-discovery are universal and may have resonated with audiences worldwide, regardless of language or cultural background. The video's estimated ad earnings of approximately $5,291 per month, based on a $0.80 RPM, suggest that it continues to attract a significant audience, even after several years since its initial publication.

Who is watching

The video for "Shallow" appears to be watched by a diverse audience, likely comprised of fans of the music genre, particularly those who enjoy contemporary pop and rock. The song's association with the movie A Star Is Born, in which Lady Gaga and Bradley Cooper star, may also draw in viewers who are fans of the film's soundtrack or are interested in the music of the two actors. The video's success within the music category, where it ranks #157 of 640, suggests that a significant portion of its viewership comes from those who regularly engage with music content on YouTube.

Given the song's genre and the channel's country of origin, the primary language of the video, English, and the likely age range of its viewers can be inferred. The music tends to appeal to a younger demographic, likely between the ages of 15 and 35, although the appeal of the song may extend to an older audience as well. Fans of Lady Gaga and Bradley Cooper, who have been popular among a younger audience for many years, may also be drawn to the video. Additionally, the song's themes of love, fame, and self-discovery may resonate with viewers across different age groups who are interested in music that explores these themes.

The video's continued popularity, with a projected reach of 2 billion views in about 604 days at the current pace, suggests that it remains a significant draw for viewers. The average daily views of ~220,452 and the views gained in the last 30 days of ~6,613,588 indicate a steady and consistent stream of viewers. The estimated ad earnings of ~$5,291/month, at a $0.80 RPM, also suggest that the video generates a substantial revenue stream for the channel. While these figures do not provide direct insight into the demographics of the video's viewers, they do indicate that the video remains a popular and commercially viable content piece.

How it stacks up against its peers

The Lady Gaga, Bradley Cooper - Shallow (from A Star Is Born) official music video's performance is a testament to its enduring popularity within the music genre. Ranked #157 out of 640 music videos with over 1 billion views, it appears to be a standout in its category. This ranking suggests that Shallow is among the most successful and well-received music videos of all time, with a dedicated fan base that continues to drive its views even years after its initial release. In comparison to other music videos, Shallow's performance is likely to be considered exceptional, with only the top 157 videos out of over 640 achieving this milestone.

When viewed in the broader context of billion-view videos, however, Shallow's ranking drops to #279 out of 1,031 billion-view videos. This places it in the top 27% of all videos that have achieved this feat, indicating that while it is an extremely popular video, there are many others that have surpassed it in terms of overall viewership. This ranking suggests that Shallow's success is likely to be more niche-specific, with its appeal being strongest within the music genre rather than across all categories of billion-view videos. Despite this, its ability to maintain a high level of viewership over time is a testament to its enduring popularity and the dedication of its fan base.

The video's continued growth, with an estimated 6,613,588 views gained in the last 30 days and a projected reach of 2 billion views in about 604 days at its current pace, also suggests that it remains a significant draw for viewers. This level of sustained engagement is likely to be a key factor in its continued success, with the video's ability to attract new viewers and maintain the interest of existing fans contributing to its exceptional performance within the music category. As a result, Shallow's ranking as one of the top music videos of all time is well-deserved, with its continued popularity serving as a testament to its enduring appeal.

The estimated economics of a billion-view video

The estimated ad earnings of the "Shallow" music video are a significant aspect of its economic performance. According to the data, the estimated monthly earnings from ads are approximately $5,291. This figure is based on an estimated RPM (revenue per mille, or per 1,000 views) of $0.80. The estimated RPM is a crucial factor in determining the ad earnings of a video, as it reflects the average revenue generated per 1,000 views.

However, it is essential to note that the actual RPM can vary significantly depending on several factors, including the ad-share model used by the platform, the video's content and format, and the regional audience demographics. For instance, a video with a high engagement rate and a large audience in a country with a high ad cost-per-thousand (CPM) may generate more revenue than a similar video with a lower engagement rate and a smaller audience in a country with a lower CPM. The estimated RPM of $0.80 is likely a conservative figure, as actual RPMs can fluctuate based on these factors.

The estimated monthly earnings of $5,291 also raises questions about the long-term sustainability of ad revenue for a billion-view video. While the video's views have continued to grow steadily over the past 7.8 years, the ad revenue generated by a single video is unlikely to be a significant contributor to the overall revenue of a large media company like YouTube. Furthermore, the video's ad earnings may be subject to changes in the platform's ad-share model, algorithm updates, and other factors that can impact ad revenue.

The estimated ad earnings of the "Shallow" music video serve as a rough estimate of the potential revenue generated by a billion-view video. However, it is essential to consider the many variables that can impact ad revenue, including ad-share, region, format, and engagement rate. As such, the actual ad earnings of the video may be significantly different from the estimated figure of $5,291 per month.

A billion views in perspective

A billion views in perspective, for a video like 'Shallow' from Lady Gaga and Bradley Cooper, is a staggering achievement that warrants consideration of its sheer scale. To put this number into perspective, the video has been viewed over 1.87 billion times in approximately 7.8 years, since its publication in September 2018. This translates to an average of about 220,452 views per day, a figure that underscores the immense popularity of this video.

To better grasp the magnitude of this view count, consider the hourly average. If we assume a 24-hour day, 'Shallow' has been viewed approximately 9,200 times per hour. This is roughly equivalent to the population of a small town in the United States viewing the video every hour. The cumulative effect of this steady stream of views over nearly eight years is a testament to the enduring appeal of this song and the music video that accompanies it.

The pace at which 'Shallow' continues to accumulate views is also noteworthy. In the last 30 days, the video has gained approximately 6.6 million new views, a figure that underscores its continued popularity. At this rate, it is projected to reach 2 billion views in about 604 days, a timeframe that suggests the video will remain a significant force in the online viewing landscape for some time to come. As a result, the estimated ad earnings for this video, approximately $5,291 per month, are likely to remain substantial for the foreseeable future.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. The official music video for Lady Gaga and Bradley Cooper's "Shallow" has traversed a significant portion of YouTube's vast landscape, amassing a staggering 1.87 billion views. This achievement marks a notable milestone in the video's journey, placing it at the 279th position among all-time highest viewed videos on the platform.

As the video continues to attract a substantial audience, it has also made its mark in the music category, ranking 157th out of 640 videos in this genre. The video's success extends beyond its view count, with an estimated monthly ad earnings of approximately $5,291 at a $0.80 RPM. This figure underscores the video's enduring popularity and its ability to generate revenue for its creators.

While the video has already achieved an impressive milestone, it appears to be far from reaching its full potential. According to current projections, "Shallow" is expected to surpass 2 billion views in approximately 604 days, assuming its average daily view count of around 220,452 remains constant. This projected milestone would further solidify the video's position as a prominent entry in YouTube's history, joining the ranks of other highly viewed videos that have crossed the 2 billion view threshold.

The video's ability to sustain its popularity over an extended period is a testament to its enduring appeal. With a steady stream of viewers and a consistent pace, it is likely to continue making strides in the world of YouTube. As the video continues to climb the view count ladder, it will be interesting to see how it progresses towards its next milestone.