What is the most viewed People & Blogs video on YouTube?

BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V by BLACKPINK is ranked #66 among People & Blogs videos in the YouTube Billion Views Club with 980.24M views.

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BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V

Name: BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V
Uploaded: 2016-10-31T15:00:06+00:00
Duration: 3 min 29 s
Channel: BLACKPINK
Description: "BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V" by BLACKPINK has now passed 0.98 billion views, ranking #1,073 of 1,072 videos in the YouTube Billion Views Club. It is the #66 most-viewed People & Blogs video among 65 in the club. Over the last 30 days it has added about 3.71M views, putting it on track to reach 1 billion in roughly 159 days. It was published about 10.0 years ago.

"BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V" by BLACKPINK has now passed 0.98 billion views, ranking #1,073 of 1,072 videos in the YouTube Billion Views Club. It is the #66 most-viewed People & Blogs video among 65 in the club. Over the last 30 days it has added about 3.71M views, putting it on track to reach 1 billion in roughly 159 days. It was published about 10.0 years ago.

980,242,391 views

9,333,113 likes

Channel

BLACKPINK

Quick Facts

Overall Rank: #1073 of 1072 videos
People & Blogs Rank: #66
Total Views: 980,242,391
Total Likes: 9,333,113
Like Ratio: 0.95%
Channel: BLACKPINK
Published: October 31, 2016
Duration: 3:29
Last Updated: October 30, 2026

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Estimated Earnings

October 2026

$4,602.30 · ~$1.20 RPM

3,835,254 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

BLACKPINK - 불장난 (PLAYING WITH FIRE) 우리 엄만 매일 내게 말했어 언제나 남자 조심하라고 사랑은 마치 불장난 같아서 다치니까 Eh 엄마 말이 꼭 맞을지도 몰라 널 보면 내 맘이 뜨겁게 달아올라 두려움보단 널 향한 끌림이 더 크니까 Eh 멈출 수 없는 이 떨림은 On and on and on 내 전부를 너란 세상에 다 던지고 싶어 Look at me look at me now 이렇게 넌 날 애태우고 있잖아 끌 수 없어 우리 사랑은 불장난 My love is on fire Now burn baby burn 불장난 My love is on fire So don’t play with me boy 불장난 Oh no 난 이미 멀리 와버렸는걸 어느새 이 모든 게 장난이 아닌 걸 사랑이란 빨간 불씨 불어라 바람 더 커져가는 불길 이게 약인지 독인지 우리 엄마도 몰라 내 맘 도둑인데 왜 경찰도 몰라 불 붙은 내 심장에 더 부어라 너란 기름 kiss him will I d

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Frequently Asked Questions

How many views does BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V have?

BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V by BLACKPINK currently has 980,242,391 views on YouTube. It is ranked #1073 among all 1072 videos in the YouTube Billion Views Club.

How many likes does BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V have?

BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V has 9,333,113 likes on YouTube, which gives it a like-to-view ratio of 0.95%.

When was BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V published?

BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V was published on October 31, 2016 by BLACKPINK.

What rank is this video among People & Blogs videos?

BLACKPINK - '불장난 (PLAYING WITH FIRE)' M/V is ranked #66 among People & Blogs videos in the YouTube Billion Views Club with 980.24M views. See full People & Blogs ranking →