Michael Jackson - They Don't Care About Us

With approximately 1.40 billion views, "They Don't Care About Us" by Michael Jackson ranks #527 among all-time billion-view videos and #318 within the music category. The video gains around 24.8 million views every 30 days, averaging about 827,040 daily views. At its current growth rate, it is projected to reach 2 billion views in about 728 days and generates an estimated $19,849 in creator earnings monthly.

1,449,040,203 views
12,466,409 likes
Category
Music
Published
Oct 03, 2009
Duration
4:42

Quick Facts

Overall Rank
#508 of 1069 videos
Music Rank
#308
Total Views
1,449,040,203
Total Likes
12,466,409
Like Ratio
0.86%
Published
October 03, 2009
Duration
4:42
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$8,828.70 · ~$0.80 RPM
11,035,881 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Official Video for "They Don't Care About Us" by Michael Jackson Listen to more of your favorites by Michael Jackson: https://MichaelJackson.lnk.to/_listenYD Subscribe to the official Michael Jackson YouTube Channel: https://MichaelJackson.lnk.to/subscribeYD Watch more Michael Jackson videos: https://MichaelJackson.lnk.to/_listenYC/youtube Follow Michael Jackson: Facebook: https://MichaelJackson.lnk.to/_followFI Twitter: https://MichaelJackson.lnk.to/_followTI Instagram: https://MichaelJackson.

The story behind the numbers

Michael Jackson's 'They Don't Care About Us' has maintained a steady presence in the billion-view club, currently ranking #527 among all such videos. With its rich history and continued relevance, the video's view count reflects enduring interest across diverse audiences over the years.

The full story of Michael Jackson - They Don't Care About Us

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

The road to one billion views

The music video for Michael Jackson's song They Don't Care About Us was published on October 03, 2009, on the michaeljacksonVEVO channel. Since its publication, the video has been online for about 16.8 years, accumulating a substantial number of views over this period. Given its age, it is likely that the video's view count has been steadily increasing, with some fluctuations, to reach the current total of 1.40 billion views. The average daily views of approximately 772,865 suggest a consistent and ongoing interest in the video, which tends to attract a sizable audience on a daily basis.

The video's trajectory to one billion views can be inferred from its age and average pace. It appears that the video has been gaining views at a relatively steady rate, with some periods likely experiencing more significant increases than others. The fact that it has taken about 16.8 years to reach 1.40 billion views implies that the video's popularity has been enduring, with a loyal audience continuing to watch and share it over time. The average daily views also suggest that the video's popularity is not waning, as it continues to attract a substantial number of viewers on a daily basis.

The video's performance over the last 30 days, during which it gained approximately 23,185,955 views, is consistent with the overall trend. This increase in views is likely due to a combination of factors, including the video's ongoing popularity, as well as any external factors that may have contributed to its visibility. The projected timeline for the video to reach 2 billion views, which is estimated to be about 775 days at the current pace, suggests that the video's popularity is likely to continue, with a steady stream of new and returning viewers contributing to its growing view count.

The video's ranking of #315 in the Music category, out of a total of 640 videos, further underscores its enduring popularity. This ranking tends to indicate that the video is widely recognized and appreciated, and that it continues to be relevant to audiences interested in music. The video's all-time rank of #524, out of a total of 1,031 billion-view videos, also suggests that it is among the most popular videos of all time, which appears to be a testament to the lasting impact of Michael Jackson's music.

The video's estimated ad earnings of approximately $18,549 per month, based on a $0.80 RPM, provide some insight into the video's commercial performance. This revenue stream is likely a result of the video's significant view count, and tends to suggest that the video is a valuable asset for the channel, in terms of both its cultural significance and its financial performance. Overall, the video's trajectory to one billion views is a reflection of its enduring popularity, and its ability to continue attracting a sizable and engaged audience over time.

Current momentum and view velocity

The performance of the Michael Jackson music video for They Don't Care About Us indicates a consistent and sustained level of engagement more than sixteen years after its initial publication on October 3, 2009. Currently positioned at number 524 among the 1,031 videos in the billion-view club, the production maintains a relevant presence within the music category, where it holds the rank of 315 out of 640 videos. This long-term retention of viewership suggests that the content continues to attract both legacy fans and new listeners, avoiding the sharp plateaus often seen in aging digital media.

In the most recent 30-day period, the video secured approximately 23,185,955 views. This results in an average daily output of roughly 772,865 views. Such figures demonstrate that the video is not merely a static archival piece but an active contributor to the platform's daily traffic. The consistency of this velocity implies that the video benefits from a steady stream of algorithmic recommendations and ongoing interest in the artist's catalog, which tends to preserve its status as a reliable performer rather than a declining asset.

From a financial perspective, the video remains a productive entity for the channel. Based on an estimated revenue per mille of 0.80 dollars, the video generates approximately 18,549 dollars in monthly ad earnings. This level of commercial utility underscores the value of maintaining high-quality archival content on the platform, as the steady inflow of daily views translates into a predictable income stream for the rights holders. The resilience of these metrics suggests that the video is well-positioned to maintain its current trajectory for the foreseeable future.

Looking ahead, the current pace of growth provides a mathematical basis for predicting future milestones. At its present rate of accumulation, the video is projected to reach the threshold of 2 billion views in approximately 775 days. While this timeline is subject to shifts in platform usage and changing listener habits, the current momentum suggests a stable climb toward that next significant viewership bracket. The ability to sustain this level of interest nearly 16.8 years after the upload date serves as an indicator of the video's enduring cultural resonance and its capacity to engage contemporary audiences, suggesting that its relevance has remained largely intact throughout the digital age.

Global reach and where it resonates

The video for Michael Jackson's song They Don't Care About Us is likely most popular in English-speaking countries, given that its primary language is en-US. This inference is based on the language in which the video is presented, suggesting that the target audience may be predominantly English-speaking. Additionally, considering the channel michaeljacksonVEVO is associated with the artist's official music catalog, it is reasonable to assume that the video's popularity may also be significant in regions where Michael Jackson's music has traditionally been well-received.

The channel's country of origin may also play a role in determining where the video resonates most. As the official VEVO channel for Michael Jackson, it is likely managed from the United States, which could indicate a strong following in North America. However, it is essential to note that this is an informed inference, rather than a conclusion based on measured geographic data. The video's actual popularity may vary significantly across different regions, and its resonance may not be limited to English-speaking countries or the United States.

The video's enduring popularity, with an average of approximately 772,865 daily views, suggests that it continues to appeal to a broad audience. Over the last 30 days, the video has gained around 23,185,955 views, which is a notable increase. This sustained interest in the video may be attributed to Michael Jackson's lasting legacy and the timeless appeal of his music. While the primary language and channel origin provide clues about the video's potential strongholds, its global reach is likely more extensive, with fans from diverse linguistic and cultural backgrounds contributing to its massive view count.

The projected timeline for the video to reach 2 billion views, approximately 775 days at its current pace, underscores the video's consistent and ongoing popularity. This prediction, based on current viewing trends, implies that the video will continue to attract a sizable audience in the coming years. Although the video's ad earnings, estimated at around $18,549 per month, provide some insight into its commercial performance, they do not directly inform us about the video's geographic reach or audience demographics. As such, any discussion of the video's popularity in specific regions or among particular groups remains speculative, grounded in reasonable inferences from available data rather than empirical evidence.

A billion-view milestone in context

The music video for Michael Jackson's They Don't Care About Us, hosted on the michaeljacksonVEVO channel, stands as a notable entry within the digital archives of popular music. Published on October 03, 2009, the video has maintained a presence on the platform for approximately 16.8 years, steadily accumulating a total of 1,400,565,793 views. Within the broader catalog of content that has surpassed the billion-view milestone, this video currently holds the rank of 524th out of 1,031 qualifying entries. When categorized specifically within the music sector, it sits at 315th out of 640 videos, reflecting its enduring utility as a long-term fixture in historical music consumption on the platform.

Crossing the billion-view threshold serves as a quantitative indicator of a video's sustained longevity and the persistence of its audience reach well beyond its original release date. For a legacy work such as this, the milestone underscores a transition from contemporary promotional tool to a piece of evergreen media that continues to attract new interest. The current engagement levels suggest that the content remains culturally relevant, as evidenced by the 23,185,955 views gained over the last 30 days. With an average daily velocity of approximately 772,865 views, the video demonstrates a stable, ongoing performance that defies the typical decay observed in older digital media.

The demographic interest for this video appears to be broad and global, likely drawing from a combination of long-term fans and younger listeners discovering the work through algorithmic recommendations or cultural retrospectives. While specific audience data is not tracked, the consistent traffic suggests a cross-generational appeal that allows the video to remain commercially active. Based on current growth patterns, the video is projected to reach the two billion view mark in approximately 775 days. Furthermore, at an estimated revenue per mille of 0.80 dollars, the video generates roughly 18,549 dollars in monthly ad earnings. This financial data highlights the capacity for older, high-performing music videos to function as reliable assets for rightsholders, turning decades of accumulated interest into a steady stream of passive digital income. By maintaining this steady pace, the video solidifies its position within the upper tiers of the platform's most-watched music content, illustrating the long-term lifecycle of high-profile entertainment in the digital age.

Who is watching

The audience for Michael Jackson's They Don't Care About Us likely spans a broad demographic range, given the enduring global recognition of the artist and the social commentary inherent in the track. As a staple within the music category, where it holds the rank of 315 out of 640 tracked entries, the video appears to attract both long-term fans who grew up during the initial release period and younger listeners discovering the catalog through streaming platforms. The primary language of the metadata is en-US, suggesting that a significant portion of the traffic likely originates from English-speaking territories, though the universal nature of the video's production tends to facilitate reach into diverse international markets as well.

Because the work is classified as a music video, it likely maintains a consistent appeal to listeners interested in pop history and rhythmic production. The sustained engagement, evidenced by an average of approximately 772,865 views per day, implies that the video is frequently accessed via algorithmic recommendations rather than just active search queries. It is reasonable to infer that the audience composition includes individuals interested in cultural activism and historical film aesthetics, as the visual presentation relies heavily on location-specific choreography. These viewers appear to favor the legacy of the artist, which keeps the content relevant across different age groups despite the video being approximately 16.8 years old since its publication on October 03, 2009.

Looking at the current growth trajectory, which saw the video accumulate about 23,185,955 views in the last 30 days, it is probable that the viewership is not limited to a single niche or generational cohort. The data indicates that the content continues to function as an active asset, potentially generating approximately $18,549 in estimated ad earnings per month at a $0.80 RPM. This financial performance suggests that the audience is considered valuable by advertisers, likely because the content captures a wide cross-section of listeners who spend considerable time interacting with classic music archives. With the total view count sitting at 1,400,565,793, the video remains a prominent entry within the overall corpus of billion-view content, currently positioned at rank 524 of 1,031. At its current pace of interest, the video is projected to reach the 2 billion view milestone in approximately 775 days, suggesting a stable and ongoing relationship with its global audience base.

The estimated economics of a billion-view video

The financial performance of the Michael Jackson music video They Don't Care About Us is primarily driven by its consistent long-term engagement, reaching 1,400,565,793 total views since its publication on October 03, 2009. By analyzing the recent performance of the video, which accrued approximately 23,185,955 views over the last 30 days, one can derive a rough estimate of potential ad revenue generated through the YouTube partner program. Based on an average daily view count of roughly 772,865, the video currently supports an estimated monthly ad income of approximately 18,549 dollars. This figure is calculated using a theoretical revenue per mille, or RPM, of 0.80 dollars, a metric that represents the amount of money a creator earns per 1,000 views after YouTube takes its share.

It is essential to note that these figures are based on a generalized model and do not reflect the actual internal accounting of the channel. The real-world earnings for a video of this scale are subject to substantial volatility due to several external factors. One primary variable is the geographic origin of the viewership. Advertisers typically pay significantly different rates based on the region of the audience, as market competition and consumer purchasing power vary globally. Because this video has a broad, international reach, the actual RPM may fluctuate depending on whether the views are originating from higher-cost or lower-cost advertising markets.

Furthermore, the final revenue is influenced by the specific ad formats served, such as skippable video ads, non-skippable ads, or display banners. Viewer interaction with these formats, combined with the timing and frequency of ad placements, can create noticeable discrepancies in the final payout. The audience demographics for this music video likely shift over time, which further complicates revenue projections. While the current trajectory suggests the video is on a steady path to reach 2 billion views in about 775 days at the current pace, the total monetization is ultimately dictated by fluctuating market conditions and the evolving advertising landscape. Consequently, the cited estimate of 18,549 dollars per month serves only as a conceptual baseline rather than an audited financial disclosure. As the video maintains its presence within the music category, where it is currently ranked 315th out of 640 videos, these economic projections remain sensitive to any shifts in platform policy or the seasonal demand for music content.

How it stacks up against its peers

The video for Michael Jackson's song They Don't Care About Us, published on the michaeljacksonVEVO channel, has garnered significant attention, with its view count currently standing at 1.40 billion. In terms of its standing among other billion-view videos, it ranks 524th out of 1,031, indicating that while it is not among the very top tier of most viewed videos, it still holds a respectable position. This ranking suggests that the video tends to appeal to a sizable audience, likely due to the enduring popularity of Michael Jackson's music and the song's powerful message.

Within its category of Music, the video ranks 315th out of 640, which implies that it is a moderately successful video in a highly competitive field. The Music category is likely to be one of the most popular and densely populated categories, with many highly viewed videos from a wide range of artists and genres. As such, the video's ranking within this category indicates that it appears to resonate with a dedicated, though not necessarily massive, audience. This resonance is likely due to the song's themes and Michael Jackson's legacy, which continues to inspire and influence listeners.

The video's all-time rank and category rank also provide insight into its exceptionalism. While it is not a record-breaker in terms of views, its consistent performance over time, with an average of approximately 772,865 daily views, suggests that it has a lasting impact on its audience. The fact that it is projected to reach 2 billion views in about 775 days at its current pace further underscores its enduring popularity. In comparison to other billion-view videos, They Don't Care About Us may not be a trailblazer, but it is certainly a notable achievement, reflecting the song's and the artist's ability to connect with listeners over an extended period.

The estimated ad earnings of approximately $18,549 per month, based on a $0.80 RPM, also highlight the video's commercial significance. This revenue stream is likely to be a substantial source of income, given the video's consistent view count and engagement. While the earnings may not be exceptional compared to other highly viewed videos, they do indicate that the video tends to be a valuable asset for its creators and rights holders. Overall, the video's rankings and metrics suggest that it is a successful and enduring piece of content, with a dedicated audience and a lasting impact on the music landscape.

The video's performance over its approximately 16.8-year lifespan since publication further reinforces its status as a beloved and enduring piece of music history. Its ability to continue attracting a sizable audience, with around 23,185,955 views gained in the last 30 days, is a testament to the song's timeless appeal and Michael Jackson's lasting legacy. As such, the video for They Don't Care About Us appears to be an integral part of music culture, with its influence likely to be felt for years to come.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Currently ranked #527 among all billion-view videos.
  • •Projected to reach 2 billion views in about 728 days.
  • •Estimated earnings of ~$19,849 per month.
  • •Ranked #318 in the music category.

Did you know?

  • •The video is categorized under music and ranks #318 within that category.
  • •It has gained approximately 24.8 million views in the last 30 days.
  • •The average daily views stand at about 827,040.

More about this video

Who it's for

This video likely appeals to fans of classic pop music and social commentary, attracting a diverse audience that appreciates Michael Jackson's legacy. It tends to resonate well with viewers interested in powerful messages conveyed through music.

Where it's popular

Given the primary language of English and the channel's origin, it is most popular in English-speaking regions, particularly the United States. This popularity is likely fueled by Michael Jackson's global influence and the song's themes of social justice.

Growth trajectory

The video is growing at an average daily pace of approximately 827,040 views. At this rate, it is projected to reach the 2 billion milestone in about 728 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Michael Jackson - They Don't Care About Us have?

Michael Jackson - They Don't Care About Us by michaeljacksonVEVO currently has 1,449,040,203 views on YouTube. It is ranked #508 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Michael Jackson - They Don't Care About Us have?

Michael Jackson - They Don't Care About Us has 12,466,409 likes on YouTube, which gives it a like-to-view ratio of 0.86%.

When was Michael Jackson - They Don't Care About Us published?

Michael Jackson - They Don't Care About Us was published on October 03, 2009 by michaeljacksonVEVO.

What rank is this video among Music videos?

Michael Jackson - They Don't Care About Us is ranked #308 among Music videos in the YouTube Billion Views Club with 1.45B views. See full Music ranking →

What is the total number of views for 'They Don't Care About Us'?

The music video has amassed approximately 1.40 billion views since its release.

How does 'They Don't Care About Us' rank among all billion-view videos?

It currently holds the rank of #527 out of 1,029 billion-view videos.

When was 'They Don't Care About Us' published?

The video was published on October 3, 2009.

View Count History

Full timeline · 31 data points

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