What is the most viewed Music video on YouTube?

Rihanna - What Now (Official) by RihannaVEVO is ranked #667 among Music videos in the YouTube Billion Views Club with 300.93M views.

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Rihanna - What Now (Official)

Name: Rihanna - What Now (Official)
Uploaded: 2013-11-15T13:41:25+00:00
Duration: 4 min 9 s
Channel: RihannaVEVO
Description: "Rihanna - What Now (Official)" by RihannaVEVO has now passed 0.30 billion views, ranking #1,071 of 1,070 videos in the YouTube Billion Views Club. It is the #667 most-viewed Music video among 666 in the club. Over the last 30 days it has added about 856.24K views. It was published about 12.9 years ago.

"Rihanna - What Now (Official)" by RihannaVEVO has now passed 0.30 billion views, ranking #1,071 of 1,070 videos in the YouTube Billion Views Club. It is the #667 most-viewed Music video among 666 in the club. Over the last 30 days it has added about 856.24K views. It was published about 12.9 years ago.

300,931,444 views

1,628,274 likes

Channel

RihannaVEVO

Quick Facts

Overall Rank: #1071 of 1070 videos
Music Rank: #667
Total Views: 300,931,444
Total Likes: 1,628,274
Like Ratio: 0.54%
Channel: RihannaVEVO
Published: November 15, 2013
Duration: 4:09
Last Updated: October 24, 2026

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Estimated Earnings

October 2026

$547.99 · ~$0.80 RPM

684,991 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Get Rihanna’s eighth studio album ANTI now: Download on TIDAL: http://smarturl.it/downloadANTI Stream on TIDAL: http://smarturl.it/streamANTIdlx Download on iTunes: http://smarturl.it/dlxANTI Download on Google Play: http://smarturl.it/ANTIdlxgp Download on Amazon: http://geni.us/amzANTI Download Rihanna's "What Now" http://smarturl.it/iwhatnow Music video by Rihanna performing What Now (Official). ©: The Island Def Jam Music Group Directed by Darren Craig, Jonathan Craven & Jeff Nicholas P

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Frequently Asked Questions

How many views does Rihanna - What Now (Official) have?

Rihanna - What Now (Official) by RihannaVEVO currently has 300,931,444 views on YouTube. It is ranked #1071 among all 1070 videos in the YouTube Billion Views Club.

How many likes does Rihanna - What Now (Official) have?

Rihanna - What Now (Official) has 1,628,274 likes on YouTube, which gives it a like-to-view ratio of 0.54%.

When was Rihanna - What Now (Official) published?

Rihanna - What Now (Official) was published on November 15, 2013 by RihannaVEVO.

What rank is this video among Music videos?

Rihanna - What Now (Official) is ranked #667 among Music videos in the YouTube Billion Views Club with 300.93M views. See full Music ranking →