How much does Don’t Turn Around, Win $10k make on YouTube?

Don’t Turn Around, Win $10k · by MrBeast

Estimated lifetime YouTube ad earnings
$872,352
on 581,567,911 views · ~$1.50 creator RPM
Per 1,000 views
$1.50
Per 1M views
$1,500
Recent month
$37,014

Estimated Earnings (Best Estimate)

Single-figure creator earnings using 2026 category-specific RPM data (~$1.50/1,000 views for this video), net of YouTube's 45% share. Music and Shorts monetize 10–30× lower than Finance, Tech, and Education. Actual revenue varies with audience geography, advertiser demand, and Premium splits.

Total Views Tracked
246,759,234
246.76M
Total Estimated Earnings
$370,138.85
~$1.50 RPM
Avg per Month
$0.00

Peak Performance

🏆 Best Month -
$0.00
0 views
📉 Lowest Month -
$0.00
0 views
👁️ Most Views -
0

Projections

🔮 Next Month Estimate
$0.00
Based on current trend
📅 Annual Projection
$0.00
If current rate continues
📊 Growth Trend
--
Month-over-month
Export Data

Earnings Trend

Month-over-month estimated earnings

Estimated

💡 Future Feature: Full historical data (6+ months) will be available with a premium subscription. Currently showing all available data.

Monthly Breakdown

Based on view count changes between data points

Month Views Gained Estimated Earnings Growth
December 2025
11,396,659
11.40M
$17,094.99
January 2026
33,731,108
33.73M
$50,596.66
February 2026
25,319,801
25.32M
$37,979.70
March 2026
29,818,307
29.82M
$44,727.46
April 2026
19,206,716
19.21M
$28,810.07
May 2026
37,934,021
37.93M
$56,901.03
June 2026
42,835,037
42.84M
$64,252.56
July 2026
19,741,050
19.74M
$29,611.57
August 2026
18,782,632
18.78M
$28,173.95
September 2026
7,993,903
7.99M
$11,990.85
Total 246,759,234 $370,138.85

About These Estimates

Earnings use 2026 creator RPM data (revenue per 1,000 views, net of YouTube's 45% share). We blend per-category and Shorts-specific rates from public industry reporting.

Example net RPMs we apply:

  • Music: ~$0.80 / 1,000 views
  • People & Blogs: ~$1.20 / 1,000 views
  • Entertainment / Film: ~$1.50–$1.80 / 1,000 views
  • Gaming: ~$3.00 / 1,000 views
  • Education / Science & Tech: ~$7–$8 / 1,000 views
  • YouTube Shorts: ~$0.05 / 1,000 views

Real-world earnings vary with viewer geography, ad demand, audience demographics, YouTube Premium splits, and seasonality.