What is the most viewed Music video on YouTube?

One Direction - Midnight Memories by OneDirectionVEVO is ranked #655 among Music videos in the YouTube Billion Views Club with 231.38M views.

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One Direction - Midnight Memories

Name: One Direction - Midnight Memories
Uploaded: 2014-01-31T16:00:07+00:00
Duration: 3 min 21 s
Channel: OneDirectionVEVO
Description: "One Direction - Midnight Memories" by OneDirectionVEVO has now passed 0.23 billion views, ranking #1,052 of 1,051 videos in the YouTube Billion Views Club. It is the #655 most-viewed Music video among 654 in the club. Over the last 30 days it has added about 277.87K views. It was published about 12.6 years ago.

"One Direction - Midnight Memories" by OneDirectionVEVO has now passed 0.23 billion views, ranking #1,052 of 1,051 videos in the YouTube Billion Views Club. It is the #655 most-viewed Music video among 654 in the club. Over the last 30 days it has added about 277.87K views. It was published about 12.6 years ago.

231,382,835 views

2,671,190 likes

Channel

OneDirectionVEVO

Quick Facts

Overall Rank: #1052 of 1051 videos
Music Rank: #655
Total Views: 231,382,835
Total Likes: 2,671,190
Like Ratio: 1.15%
Channel: OneDirectionVEVO
Published: January 31, 2014
Duration: 3:21
Last Updated: September 19, 2026

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Estimated Earnings

September 2026

$140.79 · ~$0.80 RPM

175,984 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

One Direction – Midnight Memories (Official Video) Follow on Spotify - https://1D.lnk.to/Spotify Listen on Apple Music - https://1D.lnk.to/AppleMusic Listen on Amazon Music - https://1D.lnk.to/AmazonMusic Listen on Deezer - https://1D.lnk.to/Deezer Listen on YouTube Music - https://smarturl.it/OneDirection_YTMusic Check out One Direction’s 10 Year Anniversary website here: https://1D.lnk.to/10YearsOf1DWebsite WATCH STORY OF MY LIFE MUSIC VIDEO ► https://smarturl.it/OneDirection_SOML WATCH W

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Frequently Asked Questions

How many views does One Direction - Midnight Memories have?

One Direction - Midnight Memories by OneDirectionVEVO currently has 231,382,835 views on YouTube. It is ranked #1052 among all 1051 videos in the YouTube Billion Views Club.

How many likes does One Direction - Midnight Memories have?

One Direction - Midnight Memories has 2,671,190 likes on YouTube, which gives it a like-to-view ratio of 1.15%.

When was One Direction - Midnight Memories published?

One Direction - Midnight Memories was published on January 31, 2014 by OneDirectionVEVO.

What rank is this video among Music videos?

One Direction - Midnight Memories is ranked #655 among Music videos in the YouTube Billion Views Club with 231.38M views. See full Music ranking →