What is the most viewed Music video on YouTube?

One Direction - Midnight Memories by OneDirectionVEVO is ranked #670 among Music videos in the YouTube Billion Views Club with 231.83M views.

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One Direction - Midnight Memories

Name: One Direction - Midnight Memories
Uploaded: 2014-01-31T16:00:07+00:00
Duration: 3 min 21 s
Channel: OneDirectionVEVO
Description: "One Direction - Midnight Memories" by OneDirectionVEVO has now passed 0.23 billion views, ranking #1,074 of 1,073 videos in the YouTube Billion Views Club. It is the #670 most-viewed Music video among 669 in the club. Over the last 30 days it has added about 443.91K views. It was published about 12.8 years ago.

"One Direction - Midnight Memories" by OneDirectionVEVO has now passed 0.23 billion views, ranking #1,074 of 1,073 videos in the YouTube Billion Views Club. It is the #670 most-viewed Music video among 669 in the club. Over the last 30 days it has added about 443.91K views. It was published about 12.8 years ago.

231,829,633 views

2,670,855 likes

Channel

OneDirectionVEVO

Quick Facts

Overall Rank: #1074 of 1073 videos
Music Rank: #670
Total Views: 231,829,633
Total Likes: 2,670,855
Like Ratio: 1.15%
Channel: OneDirectionVEVO
Published: January 31, 2014
Duration: 3:21
Last Updated: November 02, 2026

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Estimated Earnings

November 2026

$23.68 · ~$0.80 RPM

29,594 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

One Direction – Midnight Memories (Official Video) Follow on Spotify - https://1D.lnk.to/Spotify Listen on Apple Music - https://1D.lnk.to/AppleMusic Listen on Amazon Music - https://1D.lnk.to/AmazonMusic Listen on Deezer - https://1D.lnk.to/Deezer Listen on YouTube Music - https://smarturl.it/OneDirection_YTMusic Check out One Direction’s 10 Year Anniversary website here: https://1D.lnk.to/10YearsOf1DWebsite WATCH STORY OF MY LIFE MUSIC VIDEO ► https://smarturl.it/OneDirection_SOML WATCH W

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Frequently Asked Questions

How many views does One Direction - Midnight Memories have?

One Direction - Midnight Memories by OneDirectionVEVO currently has 231,829,633 views on YouTube. It is ranked #1074 among all 1073 videos in the YouTube Billion Views Club.

How many likes does One Direction - Midnight Memories have?

One Direction - Midnight Memories has 2,670,855 likes on YouTube, which gives it a like-to-view ratio of 1.15%.

When was One Direction - Midnight Memories published?

One Direction - Midnight Memories was published on January 31, 2014 by OneDirectionVEVO.

What rank is this video among Music videos?

One Direction - Midnight Memories is ranked #670 among Music videos in the YouTube Billion Views Club with 231.83M views. See full Music ranking →