MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO)

A billion-view milestone in context

A billion-view milestone in context, the MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO) is a significant achievement that places it among an elite group of YouTube videos. With an exact view count of 1,977,425,829, this music video stands at #246 out of 1,031 billion-view videos, a testament to its enduring popularity. Reaching a billion views signifies a level of widespread recognition and engagement that few videos have achieved, a milestone that underscores the video's impact on the global online community.

To put this achievement into perspective, the MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO) has been viewed over 1.98 billion times, a staggering number that reflects its continued relevance nearly 14 years after its publication on August 29, 2012. The video's ability to sustain such a high level of engagement is a remarkable feat, particularly in an environment where attention spans are short and content is constantly evolving. Its longevity is a testament to the video's ability to resonate with audiences and adapt to changing tastes and trends.

Crossing a billion views is a benchmark that signifies a video's ability to transcend its initial release and become a cultural phenomenon. It indicates that the video has been viewed by a significant portion of the global online population, a group that is increasingly diverse and widespread. In the case of the MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO), its billion-view milestone is likely to be attributed to its catchy melody, memorable lyrics, and the video's visually striking imagery, all of which have contributed to its widespread appeal. As we explore the video's performance in greater detail, we will examine the factors that have contributed to its enduring popularity and examine the broader implications of its billion-view milestone.

The road to one billion views

The road to one billion views for Macklemore's "Thrift Shop" - a feat that took nearly 13 years to achieve. The song's official video was published on August 29, 2012, marking the beginning of a long and winding journey to this milestone. Since then, the video has been online, accumulating views at a steady, albeit slow, pace. As of 2026, the video appears to have gained a significant amount of traction, particularly in the last decade, with a notable increase in views in the last 30 days.

The video's age and average pace provide some insight into its trajectory. With an average daily view count of approximately 132,276, it is clear that "Thrift Shop" has been steadily gaining popularity over the years. However, it is worth noting that the video's views have likely accelerated in the last decade, particularly after 2015, when the song's popularity peaked. The current pace of view accumulation, with a projected reach of 2 billion views in about 170 days, suggests a significant increase in engagement in recent years.

The video's all-time rank of #246 of 1,031 billion-view videos also provides context for its performance. Given the sheer number of videos that have crossed the 1 billion view mark, achieving such a rank is a testament to the enduring popularity of "Thrift Shop". While the video may not have been a chart-topper at the time of its release, its continued relevance and appeal to audiences over the years have contributed to its impressive view count.

It is likely that the video's success can be attributed to a combination of factors, including its catchy beat, memorable lyrics, and the cultural context in which it was released. The song's message of thriftiness and individuality resonated with audiences in 2012, and its popularity has endured long after its initial release. The video's continued engagement in recent years suggests that it remains a beloved and iconic track in the world of music.

Current momentum and view velocity

Macklemore's 'Thrift Shop' featuring Wanz has continued to attract a substantial audience, even nearly a decade and a half after its initial release. As of the current data, the video has experienced a notable surge in recent activity, with an estimated 3,968,291 views gained in the last 30 days. This significant increase suggests that the video remains a draw for viewers, with its popularity showing no signs of waning.

The average daily views for 'Thrift Shop' have also remained substantial, averaging around 132,276 per day. This figure not only indicates a dedicated following but also underscores the video's enduring appeal. It appears to be a testament to the song's catchy and memorable nature, which has allowed it to transcend time and maintain a strong presence in the music category. Ranked #140 of 640 in its category, 'Thrift Shop' continues to be a notable force within the music genre.

The current pace of the video suggests that it is still climbing, rather than plateauing. At the rate of 132,276 views per day, 'Thrift Shop' is projected to reach 2 billion views in approximately 170 days, assuming no significant changes in its view velocity. This trajectory implies that the video's popularity remains stable, and it continues to attract new viewers. The fact that it has not yet plateaued is a remarkable achievement, especially considering the age of the video and the ever-changing landscape of online content.

The video's continued success is also reflected in its estimated ad earnings. At a rate of $0.80 RPM, 'Thrift Shop' is projected to generate approximately $3,175 per month in ad revenue. While this figure is not extraordinary, it is a testament to the video's enduring popularity and its ability to continue generating revenue for the channel. As 'Thrift Shop' continues to attract new viewers and maintain its strong view velocity, it is likely that its popularity will remain a significant factor in the music category for the foreseeable future.

Global reach and where it resonates

The global reach of "Thrift Shop" is a testament to the song's enduring popularity, with over 1.98 billion views to date. This success likely extends beyond the United States, where the channel is based, and into regions where English is widely spoken or understood. The primary language of the video, English, is a strong indicator of its likely appeal in countries with significant English-speaking populations. This would include the United Kingdom, Canada, Australia, and many countries in Europe and the Asia-Pacific region.

Given the channel's country of origin, the video may also resonate particularly strongly in the United States, where Macklemore's hip-hop style and socially conscious lyrics tend to resonate with American audiences. However, it is likely that the video's appeal extends beyond the US, particularly in countries with a strong cultural affinity for hip-hop and electronic music. The video's genre, ranked #140 of 640 in the music category, suggests that it has a broad appeal that transcends geographical boundaries.

While we cannot pinpoint the exact regions or countries where "Thrift Shop" is most popular, it is clear that the video has achieved a level of global recognition that is rare for a song in the hip-hop genre. The video's massive viewership and projected continued growth suggest that it will continue to resonate with audiences worldwide, particularly in regions where English is widely spoken or understood.

The video's continued popularity, with an estimated 3.97 million views gained in the last 30 days alone, suggests that it remains a cultural touchstone for many fans of hip-hop and electronic music. As the video approaches its 14th year since publication, it is clear that "Thrift Shop" has left a lasting impact on the global music landscape, and its continued appeal is a testament to the enduring power of Macklemore's music.

Who is watching

The massive success of "Thrift Shop" suggests a strong affinity for hip-hop and pop culture among its viewers. The song's genre-bending style, which blends elements of rap, rock, and electronic music, likely appeals to a broad audience with diverse musical tastes. Given the video's category ranking of #140 out of 640 music videos, it appears to have attracted a significant following among fans of contemporary popular music. The primary language of the video, English, suggests that the audience is likely to be predominantly from English-speaking countries, although the global reach of the video cannot be ruled out entirely.

Considering the song's release date of August 29, 2012, and its enduring popularity over the years, it is likely that the video's audience skews towards a younger demographic. The song's catchy hooks and humorous lyrics, which poke fun at consumer culture, may appeal particularly to teenagers and young adults who are familiar with the references and themes. However, the video's continued popularity also suggests that it has maintained a strong following among older viewers who are fans of the genre. The fact that the video has been viewed over 1.98 billion times, with a significant proportion of those views coming in the last 30 days, indicates a strong and dedicated fan base.

The video's estimated ad earnings of approximately $3,175 per month, at a rate of $0.80 per 1,000 views, suggest that the audience is likely to be composed of individuals who are active online and engaged with music and popular culture. The fact that the video is projected to reach 2 billion views in about 170 days at the current pace, with an average daily view count of approximately 132,276, indicates a sustained level of interest and engagement among viewers. While it is impossible to determine the exact demographics of the audience with certainty, it is likely that the video's viewers are young adults and teenagers who are active online and enthusiastic about music and popular culture.

How it stacks up against its peers

Within the Music category on YouTube, where it ranks #140 out of 640 videos, "MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO)" appears to be a moderately successful entry. Its position in the top 140, or about 22%, of the category suggests that it has achieved a notable level of engagement and popularity among music fans on the platform. However, to fully appreciate the video's performance, it's essential to consider its broader ranking among all billion-view videos. At #246 of 1,031 billion-view videos, it seems to occupy a relatively high but not elite position in the larger field. This ranking implies that the video has reached an impressive level of viewership, but its growth and engagement metrics are not among the best in the billion-view club.

To better understand the significance of these rankings, consider the sheer number of videos on YouTube that have achieved a billion views. As of the video's publication date, August 29, 2012, this milestone was still relatively rare. Given the video's moderate ranking within the Music category and its relatively high but not exceptional overall ranking, it's likely that "MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO)" has achieved a respectable but not outstanding level of success. The video's ability to maintain a high level of engagement over the years, as evidenced by its steady average daily views and projected growth, suggests that it has a dedicated fan base. However, its failure to break into the top 100 of the Music category or the top 200 of all billion-view videos may indicate that it has not reached the same level of cultural or commercial impact as some of its peers.

The video's projected growth, with an estimated 170 days needed to reach 2 billion views at the current pace, also provides insight into its relative performance. While this growth rate is certainly respectable, it's worth noting that many other billion-view videos have achieved this milestone in a significantly shorter period. As a result, "MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO)" may be seen as a solid but not exceptional performer in the broader billion-view field. Its moderate rankings and steady engagement metrics suggest a loyal fan base, but its failure to achieve elite status within its category or the broader billion-view club may indicate that it has not reached the same level of mainstream success as some of its peers.

The estimated economics of a billion-view video

The estimated ad earnings of a billion-view video, such as 'MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ', provide a glimpse into the financial aspects of a video's success. According to available data, the estimated monthly earnings of this particular video are approximately $3,175. This figure is calculated based on an estimated RPM (Revenue Per Mille) of $0.80, which is a commonly used benchmark in the online advertising industry. However, it is essential to note that actual RPMs can vary significantly depending on factors such as ad-share, region, and format.

The RPM assumption behind the estimated earnings is a crucial aspect to consider. While $0.80 RPM may be a reasonable estimate for certain types of content and ad formats, it is likely to be lower for others. For instance, videos with a high engagement rate or those that are more appealing to advertisers may command higher RPMs. Conversely, videos with lower engagement rates or those that are less appealing to advertisers may have lower RPMs. As a result, actual ad earnings can vary significantly from the estimated figures.

The estimated earnings of $3,175 per month may also be influenced by various other factors, including ad-share, region, and format. Ad-share refers to the percentage of revenue that is allocated to the content creator, with the remaining amount going to the platform or other stakeholders. Region and format can also impact ad earnings, as different regions and formats may have varying levels of ad demand and competition. Furthermore, actual earnings may be affected by changes in ad formats, pricing, and other market dynamics.

In the context of 'MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ', the estimated earnings of $3,175 per month appear to be a relatively modest figure, considering the video's massive viewership and longevity. However, it is essential to keep in mind that actual earnings may vary significantly from these estimates, and that the video's financial performance is likely to be influenced by a complex array of factors.

A billion views in perspective

A billion views in perspective. The sheer scale of this video's view count is staggering. With 1.98 billion views, it is ranked #246 of 1,031 billion-view videos. To put this number into perspective, consider the video's age - about 13.9 years since its publication on August 29, 2012. Over this period, the video has averaged around 132,276 views per day. This means that every day, the video has been viewed by nearly as many people as the population of a small city.

To further grasp the magnitude of this number, consider the hourly average. With 132,276 views per day, this translates to around 5,546 views per hour. This is equivalent to the number of people attending a sold-out concert every hour, for over 13 years. The daily pace of this video's views is not only remarkable but also sustained over a long period, indicating a consistent level of interest and engagement from its audience.

The rate at which the video is accumulating views is also noteworthy. In the last 30 days, the video gained around 3,968,291 views. This represents a significant increase in engagement, suggesting that the video remains popular even years after its initial release. Furthermore, based on the current pace, the video is projected to reach 2 billion views in about 170 days. This prediction underscores the enduring appeal of the video, likely due to its catchy melody and memorable lyrics.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. As of now, MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO) has surpassed one billion views, placing it at 1.98 billion views. This achievement is a testament to the enduring popularity of the song, which was first released in 2012. With over 1.9 billion views, it has climbed to 246th position in the all-time view count rankings. Within its music category, it ranks 140th out of 640, a respectable position that highlights its widespread appeal.

Breaking down the view count, it is evident that the video has crossed several significant milestones. It has reached 1 billion views, a feat achieved by only a select few. The next major milestone is 2 billion views, which appears to be within reach given its current pace. Projected to reach this mark in approximately 170 days, the video's popularity shows no signs of waning. This steady growth suggests that the song's message and catchy melody continue to resonate with audiences.

The pace at which the video is gaining views also warrants attention. In the last 30 days, it has accumulated approximately 3.97 million views, an average daily total of around 132,276 views. This steady stream of views underscores the video's enduring appeal, with a consistent flow of new viewers drawn to the song. As it continues on this trajectory, it is likely that the video will cross even more significant view count milestones, solidifying its place among the most-watched YouTube videos of all time.