What is the most viewed Music video on YouTube?

The Weeknd - Often (NSFW) (Official Video) by TheWeekndVEVO is ranked #670 among Music videos in the YouTube Billion Views Club with 583.56M views.

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The Weeknd - Often (NSFW) (Official Video)

Name: The Weeknd - Often (NSFW) (Official Video)
Uploaded: 2014-08-21T20:25:01+00:00
Duration: 4 min 10 s
Channel: TheWeekndVEVO
Description: "The Weeknd - Often (NSFW) (Official Video)" by TheWeekndVEVO has now passed 0.58 billion views, ranking #1,074 of 1,073 videos in the YouTube Billion Views Club. It is the #670 most-viewed Music video among 669 in the club. Over the last 30 days it has added about 1.83M views. It was published about 12.2 years ago.

"The Weeknd - Often (NSFW) (Official Video)" by TheWeekndVEVO has now passed 0.58 billion views, ranking #1,074 of 1,073 videos in the YouTube Billion Views Club. It is the #670 most-viewed Music video among 669 in the club. Over the last 30 days it has added about 1.83M views. It was published about 12.2 years ago.

583,561,806 views

3,077,594 likes

Channel

TheWeekndVEVO

Quick Facts

Overall Rank: #1074 of 1073 videos
Music Rank: #670
Total Views: 583,561,806
Total Likes: 3,077,594
Like Ratio: 0.53%
Channel: TheWeekndVEVO
Published: August 21, 2014
Duration: 4:10
Last Updated: November 02, 2026

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Estimated Earnings

November 2026

$243.36 · ~$0.80 RPM

304,196 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

The Weeknd - Often (NFSW Official Video) Download Song: http://theweeknd.co/BeautyBehindTheMadness Taken from the new album Beauty Behind The Madness Stream/Share on Spotify: https://open.spotify.com/track/4AILWMTyKIlicSfDVNtZQD Connect with The Weeknd: http://www.instagram.com/abelxo http://www.twitter.com/TheWeeknd http://www.facebook.com/theweeknd http://www.theweeknd.com Music video by The Weeknd performing Often. © 2014 The Weeknd XO, Inc., Manufactured and Marketed by Republic Reco

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Frequently Asked Questions

How many views does The Weeknd - Often (NSFW) (Official Video) have?

The Weeknd - Often (NSFW) (Official Video) by TheWeekndVEVO currently has 583,561,806 views on YouTube. It is ranked #1074 among all 1073 videos in the YouTube Billion Views Club.

How many likes does The Weeknd - Often (NSFW) (Official Video) have?

The Weeknd - Often (NSFW) (Official Video) has 3,077,594 likes on YouTube, which gives it a like-to-view ratio of 0.53%.

When was The Weeknd - Often (NSFW) (Official Video) published?

The Weeknd - Often (NSFW) (Official Video) was published on August 21, 2014 by TheWeekndVEVO.

What rank is this video among Music videos?

The Weeknd - Often (NSFW) (Official Video) is ranked #670 among Music videos in the YouTube Billion Views Club with 583.56M views. See full Music ranking →