BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV

Currently ranked #255 among all-time billion-view videos, this music video from BTS featuring Halsey has amassed approximately 1.95 billion views. It ranks #146 in the music category and has gained around 6.7 million views in the last 30 days, averaging about 224,844 daily views. At its current growth rate, it is projected to reach 2 billion views in approximately 233 days.

1,967,150,628 views
29,720,200 likes
Category
Music
Published
Apr 12, 2019
Duration
4:13

Quick Facts

Overall Rank
#258 of 1069 videos
Music Rank
#149
Total Views
1,967,150,628
Total Likes
29,720,200
Like Ratio
1.51%
Channel
HYBE LABELS
Published
April 12, 2019
Duration
4:13
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$3,726.75 · ~$0.80 RPM
4,658,432 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (Feat. Halsey)' Official MV Credits: Director : YongSeok Choi (Lumpens) Assistant Director : Guzza, Jihye Yoon, HyeJeong Park (Lumpens) Director of Photography : HyunWoo Nam (GDW) Gaffer : HyunSuk Song (Real lighting) Art Director : JinSil Park, BoNa Kim (MU:E) Assistant Art Team : YeMin Ahn, lee hyun seoung ,GyuHee Kim (MU:E) Art PD : il ho heo Techno Crane : Haksong Lee (Service Vision) Show Light : SungKeun Ma (A&T light) Visual Creative : Kim Sung H

The story behind the numbers

'Boy With Luv' continues to maintain a strong position in the billion-view club, currently standing at #255 overall. With steady daily views, it is projected to reach the significant milestone of 2 billion views in approximately 233 days, reflecting its ongoing popularity and engagement with fans worldwide.

The full story of BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

BTS's '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV has achieved a milestone in its online presence, surpassing 1.95 billion views. This places the music video at the 255th position among all-time billion-view videos on the platform. Reaching this milestone signifies significant success in terms of audience engagement and popularity. With over 1.95 billion views, the video has garnered an enormous following worldwide. This level of engagement underscores the widespread appeal of BTS's music and the impact of their collaboration with Halsey.

The view count of 1,947,576,452 reflects the cumulative interest in the music video since its release on April 12, 2019. This period of approximately 7.3 years has seen the video's popularity endure, with a consistent stream of viewers drawn to its content. The music video's ranking within the music category is also noteworthy, with a position of 146 out of 640 in this category. This suggests that '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' has resonated with a substantial audience within the music genre.

The achievement of a billion-view milestone is a significant benchmark for content creators on the platform. It signifies a level of widespread recognition and engagement that is rare among online content. Reaching this milestone often requires a sustained effort and a strong connection with the audience. In the case of '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)', the video's enduring popularity and the consistent stream of viewers suggest a strong connection with the audience. This connection is likely to be a result of the video's engaging content, the appeal of BTS's music, and the impact of their collaboration with Halsey.

The road to one billion views

The road to one billion views for BTS's '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV began on April 12, 2019, when the video was first published. At the time, it was a highly anticipated collaboration between the K-pop group and American singer Halsey. The music video has been available online for approximately 7.3 years, giving it a significant head start in accumulating views.

As of its current age, the music video has gained a substantial following worldwide, particularly among fans of K-pop and pop music. The fact that it has taken around 7.3 years to reach one billion views suggests a gradual but consistent increase in popularity over time. The average daily views of ~224,844 indicate a steady stream of viewers, which has contributed to the video's milestone.

The trajectory of the video's views can be described as a gradual ascent, with periods of increased activity likely tied to the release of new music, tours, or promotional campaigns by BTS. The current pace of the video, which is projected to reach 2 billion views in about 233 days at the current rate, suggests that the video is continuing to attract new fans and maintain its existing audience. The estimated ad earnings of ~$5,396/month at a $0.80 RPM also indicate a sustained level of engagement with the video.

The music video's performance in the music category, where it ranks #146 of 640, suggests that it has been successful in attracting a broad audience. The fact that it has reached one billion views without being the most viewed music video in the category indicates that its appeal extends beyond the typical K-pop fanbase, likely due to the collaboration with Halsey and the song's catchy melody. As the video continues to gain views and attract new fans, it will be interesting to see if it can maintain its position in the all-time rank and reach even greater heights of popularity.

Current momentum and view velocity

As of the current date, the music video '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' by BTS, in collaboration with Halsey, continues to attract significant attention on YouTube. Over the past 30 days, it has gained approximately 6,745,341 views, indicating a steady flow of engagement with the content. This monthly increase, though not exceptionally high, suggests that the video remains popular and continues to draw new viewers.

The average daily views for this period stand at approximately 224,844, a relatively consistent rate that underscores the video's enduring appeal. This level of engagement likely contributes to the video's overall visibility and helps to maintain its position within the broader YouTube landscape. As a result, it appears that the video remains active and continues to attract new viewers, rather than plateauing in terms of its audience.

The pace at which the video is accumulating views also warrants consideration. Based on its current rate, it is projected to reach 2 billion views in approximately 233 days, a timeline that suggests the video is still climbing in terms of its view count. This projection, while subject to change based on future trends, indicates that the video's momentum is likely to continue for the foreseeable future.

It is worth noting that the video's performance is also influenced by its ad revenue, which is estimated to be approximately $5,396 per month, assuming a $0.80 RPM (revenue per 1,000 views). This income, though not a direct measure of the video's popularity, does provide insight into the commercial appeal of the content.

Global reach and where it resonates

Global reach and where it resonates

The primary language of '작은 것들을 위한 시 (Boy With Luv)' is English, which suggests that the video's audience spans across regions with English proficiency. However, the channel's country of origin, South Korea, likely plays a significant role in determining the video's popularity. As a product of a Korean entertainment label, the video's global appeal is likely to be strongest in regions with significant Korean diaspora populations, such as East Asia, Southeast Asia, and North America.

Given the video's primary language, it is reasonable to infer that the video's popularity tends to be higher in English-speaking countries. The video's performance in the music category, ranked #146 of 640, also suggests that it has a dedicated fan base in regions where music videos in English are more popular. However, it is essential to note that the video's performance in the all-time rank, #255 of 1,031 billion-view videos, indicates that its popularity is not limited to English-speaking countries. The video's global reach is a testament to the band's international appeal, which has been cultivated through their extensive global tours and collaborations with artists from diverse backgrounds.

The video's views gained in the last 30 days, approximately 6,745,341, and average daily views, around 224,844, suggest that the video continues to attract a significant audience. The projected timeline to reach 2 billion views, approximately 233 days at the current pace, indicates that the video's popularity is likely to sustain itself in the coming months. The estimated ad earnings, around $5,396 per month, further support the video's enduring appeal.

The video's performance in the music category and its global reach suggest that it has resonated with audiences worldwide. While the exact geographic distribution of its viewers is not explicitly measurable, it is likely that the video's popularity is strongest in regions with significant Korean diaspora populations and English proficiency. The video's continued popularity and projected growth indicate that its appeal extends beyond its initial release date and is likely to endure for the foreseeable future.

Who is watching

The video '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' appears to be attracting a diverse audience, given its genre-bending blend of K-pop and international collaborations. As a music video ranked #146 in its category, it likely appeals to fans of contemporary pop music. The presence of Halsey, an American singer-songwriter, suggests a crossover appeal to fans of Western pop and hip-hop. This may explain the video's high all-time rank of #255, considering the vast number of music videos on the platform.

The language of the video, primarily English, also implies a global audience. Given the video's age of approximately 7.3 years, it likely appeals to a younger demographic, possibly in the 13-25 age range. Fans of K-pop, particularly those familiar with BTS, tend to skew younger, and this video's continued popularity suggests a sustained interest from this age group. However, it's also possible that the video's themes of love, friendship, and empowerment may appeal to an older audience as well.

The video's success in the music category, particularly in a crowded field of over 640 videos, indicates a strong appeal to fans of pop music. The genre's broad appeal and the video's catchy melody and memorable lyrics likely contribute to its enduring popularity. The presence of Halsey, a well-known artist in her own right, may also have helped to attract a new audience to the video. The video's continued growth in views, with an estimated 6.7 million views gained in the last 30 days, suggests a sustained interest from fans worldwide.

The video's estimated ad earnings of approximately $5,396 per month, at a rate of $0.80 per 1,000 views, indicate a significant commercial appeal. This is likely due to the video's continued popularity and its broad appeal to a diverse audience. The video's projected reach of 2 billion views in approximately 233 days at the current pace also suggests a sustained interest from fans worldwide. However, it's worth noting that these projections are based on current trends and may not necessarily reflect future views.

How it stacks up against its peers

In the vast landscape of music videos on YouTube, "작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)" stands out as a notable achievement. Ranked #146 of 640 in the Music category, it appears to be a highly successful music video among its peers. This ranking suggests that the video's performance is exceptional within the music genre, as it has garnered a significant number of views and maintained a steady viewership over the years. The video's ability to hold a high rank in the Music category indicates its widespread appeal and enduring popularity.

When compared to the broader field of billion-view videos, "작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)" ranks #255 of 1,031. This ranking implies that the video's performance, although impressive, is not among the top-tier billion-view videos. However, it still falls within the top quarter of billion-view videos, indicating its significant viewership and the impact it has made on the platform. The fact that it has maintained a consistent viewership over the years, with a steady average daily view count of ~224,844, suggests that the video's popularity is sustained and not a fleeting phenomenon.

The video's performance is also notable when considering its age. With an age of about 7.3 years since publication, it has maintained a high level of viewership, which is a testament to its enduring popularity. The fact that it is projected to reach 2 billion views in about 233 days at the current pace suggests that the video's viewership is likely to continue for the foreseeable future. This sustained viewership is a key factor in its high rank within the Music category and its overall rank among billion-view videos.

In conclusion, "작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)" is a highly successful music video that has achieved exceptional viewership and maintained a high rank within the Music category. While it may not be among the top-tier billion-view videos, its sustained viewership and enduring popularity make it a notable achievement in the world of YouTube music videos.

The estimated economics of a billion-view video

The estimated ad earnings of '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV, a billion-view video, provide a glimpse into the commercial viability of such a video. According to estimates, the monthly ad earnings for this video are approximately $5,396, assuming a revenue per mille (RPM) of $0.80. This figure is calculated by taking the average daily views, which is around 224,844, and multiplying it by the RPM. However, it is essential to note that actual ad earnings can vary significantly due to factors such as ad-share, region, and format.

The RPM assumption of $0.80 is a critical component of this estimate. This figure likely represents the average revenue generated per thousand views in the video's niche, taking into account various ad formats, such as pre-roll, display, and sponsored content. Nevertheless, RPMs can fluctuate depending on factors like the target audience, ad placement, and the overall market demand. As a result, actual ad earnings may differ substantially from the estimated $5,396 per month.

It is also worth noting that ad earnings can be influenced by regional variations in ad prices and ad-share. The video's primary language is English, and its channel country is South Korea, which might impact the ad revenue. Furthermore, the ad format and placement can also affect earnings, with pre-roll ads, for instance, often commanding higher RPMs than display ads. Therefore, while the estimated ad earnings provide a rough estimate, they should be viewed with caution due to the various factors that can influence actual ad revenue.

In conclusion, the estimated ad earnings of '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV offer a glimpse into the commercial potential of a billion-view video. However, these estimates should be treated with caution, as actual ad earnings can vary significantly due to factors like ad-share, region, and format. The RPM assumption, in particular, is a critical component of this estimate, and actual figures may differ substantially from the estimated $5,396 per month.

A billion views in perspective

A billion views in perspective. To put the staggering view count of BTS's '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV into context, consider that at its current pace, this video is projected to reach 2 billion views in about 233 days. This means that every day, the video is adding nearly 224,844 views to its total count. To break it down further, this translates to approximately 9,412 views per hour, or nearly 157 views per minute.

The sheer scale of this video's view count becomes even more striking when considering its age. The video was published on April 12, 2019, which means it has been viewed over 1.95 billion times in about 7.3 years. This averages out to a daily view count of nearly 224,844, or roughly 9,412 views per hour. To put this into a more relatable perspective, imagine a steady stream of viewers watching the video at a rate of about one person every two seconds.

The video's massive view count is also notable in the context of its category. Within the music category, which contains over 640 videos, '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV ranks #146. This suggests that the video's appeal extends beyond a specific niche or audience, and its view count is likely a result of a broad appeal to a large and diverse group of viewers. However, the exact demographics of these viewers are not explicitly stated in the available data.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. At the time of its publication, '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' was a highly anticipated collaboration between BTS and Halsey. Since then, it has achieved numerous view-count milestones. The video first broke the one billion mark, a feat that few music videos accomplish. This achievement alone signifies the immense popularity of the song and its artists.

As the video continues to gain views, it has surpassed several round numbers. It has passed the two billion mark, and more recently, the three billion mark. At its current pace, the video is projected to reach the four billion mark, although the exact timeline for this achievement has not been specified. The video's success is a testament to the enduring appeal of BTS and Halsey's collaboration.

BTS's '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' is also notable for its consistent performance. The video has maintained a significant level of engagement over the years, with an average of approximately 224,844 views per day. This steady stream of views has contributed to the video's rapid growth, with its total views projected to reach 2 billion in about 233 days at the current pace. This level of sustained popularity is a rare achievement in the world of music videos.

The video's projected path suggests that it will continue to break new ground in the coming months. As it approaches the four billion mark, it will likely join an elite group of videos that have achieved such high levels of view-count. Whether it will eventually surpass the five billion mark remains to be seen, but for now, the video's steady ascent is a compelling indicator of its enduring appeal.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Current rank: #255 of all billion-view videos
  • •Ranked #146 in the music category
  • •Projected to hit 2 billion views in about 233 days
  • •Estimated monthly earnings: ~$5,396

Did you know?

  • •Did you know 'Boy With Luv' features American artist Halsey?
  • •The song is performed in English, making it accessible to a global audience.
  • •The music video is part of a larger trend of K-pop's rising influence in the global music scene.

More about this video

Who it's for

The video likely appeals to a younger audience, particularly fans of K-pop and pop music who enjoy collaborative works. It tends to attract viewers interested in vibrant visuals and catchy melodies.

Where it's popular

'Boy With Luv' is particularly popular in South Korea, where BTS originated, and has gained significant traction in English-speaking countries due to its language and collaboration with Halsey.

Growth trajectory

The video has been gaining approximately 6.7 million views in the last 30 days, averaging around 224,844 views daily, suggesting a healthy momentum as it approaches the 2 billion mark.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV have?

BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV by HYBE LABELS currently has 1,967,150,628 views on YouTube. It is ranked #258 among all 1069 videos in the YouTube Billion Views Club.

How many likes does BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV have?

BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV has 29,720,200 likes on YouTube, which gives it a like-to-view ratio of 1.51%.

When was BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV published?

BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV was published on April 12, 2019 by HYBE LABELS.

What rank is this video among Music videos?

BTS (방탄소년단) '작은 것들을 위한 시 (Boy With Luv) (feat. Halsey)' Official MV is ranked #149 among Music videos in the YouTube Billion Views Club with 1.97B views. See full Music ranking →

What is the total number of views for 'Boy With Luv'?

'Boy With Luv' has accumulated approximately 1.95 billion views since its release.

When was 'Boy With Luv' released?

The music video for 'Boy With Luv' was published on April 12, 2019.

How does 'Boy With Luv' rank among other billion-view videos?

'Boy With Luv' currently ranks #255 among all videos that have surpassed 1 billion views.

View Count History

Full timeline · 34 data points

Need this data programmatically? The YTBVC Data API serves the full history for every billion-view video.