Bruno Mars - That’s What I Like [Official Music Video]

With 2,540,233,590 views, this video ranks #134 among all-time billion-view videos and #74 in the music category. It gains approximately 8,466,052 views in the last 30 days, averaging around 282,201 daily views. At the current growth rate, it is projected to reach 3 billion views in about 1,629 days. The video has been available for approximately 9.4 years.

2,563,109,343 views
14,610,860 likes
Channel
Bruno Mars
Category
Music
Published
Mar 02, 2017
Duration
3:31

Quick Facts

Overall Rank
#138 of 1069 videos
Music Rank
#75
Total Views
2,563,109,343
Total Likes
14,610,860
Like Ratio
0.57%
Channel
Bruno Mars
Published
March 02, 2017
Duration
3:31
Last Updated
October 20, 2026
💰

Estimated Earnings

October 2026
$4,081.53 · ~$0.80 RPM
5,101,917 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

The official music video for Bruno Mars' "That’s What I Like" from the album ‘24K Magic’. Stream/Download: https://atlantic.lnk.to/ThatsWhatILike Directed by Bruno Mars and Jonathan Lia The Romantic – the new album from Bruno Mars, available now. Listen now: https://brunomars.lnk.to/theromantic Stream or Download 24K Magic: https://brunomars.lnk.to/24KMagic Join Bruno’s mailing list: https://drop.cobrand.com/d/BrunoMars/Subscribe Shop Bruno’s official store: https://brunomars.lnk.to/officia

The story behind the numbers

Bruno Mars' 'That's What I Like' has solidified its place as a popular music video, currently ranking #134 among all-time billion-view videos. With a consistent viewership, it continues to gain momentum in the competitive landscape of music videos.

The full story of Bruno Mars - That’s What I Like [Official Music Video]

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

Bruno Mars - That's What I Like, the official music video from the American singer-songwriter, achieved a milestone of 2,540,233,590 views by the time of our analysis. This figure places it at the 134th position among all videos that have crossed the billion-view threshold, out of a total of 1,029 billion-view videos tracked by YTBVC. This video's remarkable performance is a testament to its enduring popularity, not only among fans of Bruno Mars but also within the broader YouTube community.

Crossing the billion-view mark is a significant achievement, one that signifies a video's widespread appeal and its ability to transcend time. It is a benchmark that separates the most popular content from the rest, and it often comes with a level of cultural significance. In the case of Bruno Mars - That's What I Like, its success can be attributed to its catchy and upbeat melody, as well as its engaging music video that likely resonated with viewers. The video's performance in the music category, where it ranked 74th out of 639, further underscores its appeal within the genre.

The sheer number of views accumulated by Bruno Mars - That's What I Like is a staggering figure, and it continues to grow at a steady pace. With an average of approximately 282,201 views per day, the video is projected to reach 3 billion views in about 1,629 days at the current rate. This projected timeline is a testament to the video's sustained popularity, even years after its initial release. Furthermore, the estimated ad earnings of around $6,773 per month at a $0.80 RPM demonstrate the video's commercial viability, making it a valuable asset for its creator and the platform.

The road to one billion views

The road to one billion views for Bruno Mars - That's What I Like [Official Music Video] began on March 02, 2017, when the music video was first published. At the time of its release, the music landscape was dominated by various trends and styles, with Mars' smooth, retro-infused sound likely resonating with fans of pop and R&B. Since its publication, the video has been available online for approximately 9.4 years, during which time it has accumulated a substantial following.

As of now, the music video stands at an impressive 2.54 billion views, placing it at number 134 in the all-time view count rankings. Its age and current pace of growth suggest that the video accumulated a significant portion of its views in the first few years following its release. With an average daily view count of approximately 282,201, it appears that the video experienced a high level of engagement and visibility in the months and years immediately following its publication. This initial surge likely set the stage for its continued growth over time.

The video's trajectory since its release has been characterized by a steady, if not always consistent, accumulation of views. While the exact pace of growth may have varied over time, the overall trend suggests that the video has maintained a strong presence in the online music landscape. Its continued growth, with an estimated 8,466,052 views gained in the last 30 days, indicates that the video remains popular among fans and continues to attract new viewers. The projected timeline for reaching 3 billion views, approximately 1,629 days at the current pace, suggests that the video will likely continue to be a significant player in the online music world for some time to come.

It is worth noting that the video's performance has been sustained over a prolonged period, with no clear indication of a significant decline in views. This suggests that the video has managed to maintain a level of relevance and appeal to audiences, even as the online music landscape continues to evolve and shift. As a result, Bruno Mars - That's What I Like [Official Music Video] stands as a testament to the enduring power of well-crafted music and its ability to connect with audiences over time.

Current momentum and view velocity

As of the current data, Bruno Mars - That's What I Like [Official Music Video] continues to demonstrate a significant level of engagement from its audience, with a recent monthly gain of approximately 8,466,052 views. This substantial increase in views over the past 30 days suggests that the video remains a popular choice among viewers. The average daily views of around 282,201 also indicate a steady and consistent level of interest in the content.

The video's current pace of view gain is a crucial factor in determining its overall performance. At the current rate, it is projected to reach 3 billion views in approximately 1,629 days, which would be a notable milestone for the video. However, the pace of view gain can be influenced by various factors, including changes in viewer behavior, marketing strategies, and the overall popularity of the artist. It is essential to consider these factors when evaluating the video's performance.

To gauge whether the video is still climbing or plateauing, it is necessary to examine its view velocity over time. While the recent monthly gain is substantial, it is also worth noting that the video has been published for about 9.4 years, which is a relatively long period. As a result, the view velocity may be influenced by the natural decline in views over time, a phenomenon commonly observed in many online videos. Nevertheless, the video's continued ability to attract a significant number of views suggests that it remains a popular choice among viewers.

The video's performance can also be evaluated in the context of its category. As a music video, it ranks #74 of 639 in this category, indicating a high level of engagement and popularity among viewers. This ranking suggests that the video is not only popular in its own right but also stands out among other music videos on the platform. Overall, the current momentum and view velocity of Bruno Mars - That's What I Like [Official Music Video] indicate a sustained level of interest in the content, with the potential for continued growth in views over the coming years.

Global reach and where it resonates

The global reach of "That's What I Like" by Bruno Mars can be inferred from its primary language, en-US, and the channel's country of origin. Given that Bruno Mars is an American artist, it is likely that the video resonates most strongly in the United States and other English-speaking countries. The widespread popularity of his music in North America, particularly in the US, tends to support this inference. Furthermore, the video's performance in the music category, ranked #74 of 639, suggests that it has achieved significant traction in the global music scene.

The fact that the video has maintained a steady average daily view count of ~282,201 over its lifespan, with a recent surge of ~8,466,052 views in the last 30 days, indicates a consistent level of engagement across the globe. This consistent view count is a testament to the enduring appeal of Bruno Mars' music, which tends to transcend geographical boundaries. However, it is essential to note that this is an informed inference based on the video's primary language and the channel's country of origin, rather than measured geographic data.

Given the video's performance in the music category and its primary language, it is likely that "That's What I Like" has resonated most strongly in English-speaking countries, including the US, the UK, Canada, Australia, and New Zealand. The video's all-time rank of #134 of 1,029 billion-view videos also suggests that it has achieved significant global recognition. The estimated ad earnings of ~$6,773/month, at a $0.80 RPM, further indicate the video's continued popularity and engagement across the globe.

The video's age of about 9.4 years since publication, and its projected timeline to reach 3 billion views in about 1,629 days at the current pace, demonstrate the sustained interest in Bruno Mars' music. The consistent view count and engagement levels suggest that the video continues to resonate with audiences worldwide, likely due to its catchy and upbeat melody, as well as Bruno Mars' distinctive vocal style.

Who is watching

The audience for Bruno Mars - That’s What I Like [Official Music Video] tends to be individuals who are likely interested in music, particularly in the pop and R&B genres, as the video is categorized under Music. Given the video's ranking of #74 of 639 in this category, it appears that the audience is fairly large and engaged, probably consisting of fans of Bruno Mars as well as those who generally enjoy music from this genre. The video's primary language, en-US, suggests that the audience is likely comprised of English-speaking individuals, possibly residing in the United States or other English-speaking countries.

It is reasonable to infer that the likely age groups watching this video tend to be younger adults and teenagers, as pop and R&B music often appeals to these age groups. However, it is also possible that older adults who are fans of Bruno Mars or enjoy this genre of music may also be part of the audience. The fact that the video has been viewed over 2.54 billion times and has maintained an average daily view count of ~282,201 suggests that the audience is diverse and widespread, likely consisting of people from various age groups and backgrounds.

The consistent view count of the video, with ~8,466,052 views gained in the last 30 days, implies that the audience is likely loyal and continues to enjoy the music of Bruno Mars. It is probable that this audience is also interested in other pop and R&B artists, and may be likely to watch music videos from similar genres. Additionally, the estimated ad earnings of ~$6,773/month at a $0.80 RPM suggest that the audience is likely engaged and watching the video for extended periods, possibly indicating that they are interested in the music and the artist.

The projected timeline of about 1,629 days to reach 3 billion views at the current pace implies that the audience is likely to continue watching and engaging with the video, possibly due to the timeless appeal of the music and the artist. It is reasonable to assume that the audience will continue to grow, although at a slower pace, as the video becomes less new and topical. However, the fact that the video is still gaining a significant number of views after about 9.4 years since publication suggests that the audience is likely to remain engaged and interested in the music of Bruno Mars for the foreseeable future.

The video's enduring popularity, as evidenced by its all-time rank of #134 of 1,029 billion-view videos, suggests that the audience is likely to be diverse and widespread, cutting across various age groups, interests, and geographical locations. While it is difficult to pinpoint the exact demographics of the audience, it is likely that the video's appeal is broad and universal, possibly transcending geographical and cultural boundaries. As such, the audience for Bruno Mars - That’s What I Like [Official Music Video] tends to be a large and diverse group of individuals who are likely united by their appreciation for music, particularly in the pop and R&B genres.

How it stacks up against its peers

In the realm of music videos, Bruno Mars - That's What I Like stands as a notable achievement, ranking #74 of 639 in its category. This places it firmly within the upper echelons of music videos that have garnered significant attention. The fact that it has managed to secure a spot in the top 100 of its category suggests that it has resonated with a substantial audience, likely fans of the pop and R&B genres that Bruno Mars tends to cater to.

When considering the broader landscape of billion-view videos, That's What I Like's ranking of #134 of 1,029 billion-view videos takes on a different significance. In a field that encompasses a wide range of content, from music videos to vlogs and educational content, the fact that this video has managed to secure a spot in the top 134 speaks to its enduring popularity and the ability of its creator to connect with a broad audience. The sheer number of videos that have reached this milestone - over 1 billion - underscores the immense reach and influence that YouTube has as a platform for content creators.

The exceptional nature of That's What I Like can also be gauged by its relative performance compared to other music videos. With a category rank of #74, it appears to be one of the more successful music videos of its kind, likely due to a combination of factors including the popularity of its creator, the appeal of its genre, and the quality of its production. Furthermore, the fact that it has managed to maintain a steady stream of views over the years suggests that it continues to resonate with audiences, even as new content emerges.

The longevity of That's What I Like's success is also noteworthy, with the video having been published for approximately 9.4 years at the time of writing. This level of sustained popularity is not common, especially in a field where trends and audience preferences can shift rapidly. The video's ability to adapt to changing viewer habits and tastes, while also maintaining a consistent level of engagement, suggests that it has managed to establish a lasting connection with its audience.

The estimated economics of a billion-view video

The estimated economics of a billion-view video can provide insight into the financial implications of achieving such a milestone. In the case of Bruno Mars - That's What I Like, the estimated ad earnings are approximately $6,773 per month, based on a reported RPM (revenue per 1,000 impressions) of $0.80. This figure is a result of the video's massive viewership and the potential for significant ad revenue. However, it is essential to note that actual earnings can vary greatly due to factors such as ad-share agreements between the content creator and the platform, regional differences in ad pricing, and the format of the video, including its length and content.

The RPM assumption of $0.80 is a crucial factor in estimating the ad earnings, as it can significantly impact the final figure. A higher RPM would result in increased earnings, while a lower RPM would decrease the estimated ad revenue. It is also worth noting that the actual RPM for this video may be higher or lower than the reported figure, as it can fluctuate over time. The estimated earnings of $6,773 per month should be viewed as a rough estimate, rather than a definitive figure.

The estimated ad earnings of a billion-view video like Bruno Mars - That's What I Like can also provide insight into the potential financial benefits of achieving such a milestone. With a projected reach of 3 billion views at the current pace, the estimated ad earnings could increase significantly. However, it is essential to consider the various factors that can impact ad revenue, including changes in viewer behavior, ad pricing, and the platform's policies. The actual earnings of a billion-view video can vary greatly, and the estimated figures should be treated with caution.

The estimated ad earnings of a billion-view video like Bruno Mars - That's What I Like are a result of the video's massive viewership and the potential for significant ad revenue. However, actual earnings can vary greatly due to factors such as ad-share agreements, regional differences in ad pricing, and the format of the video. The estimated earnings of $6,773 per month should be viewed as a rough estimate, rather than a definitive figure, and the actual earnings of a billion-view video can vary greatly.

A billion views in perspective

A billion views in perspective. The sheer scale of this video's view count is staggering, and to put it into context, consider its age. Bruno Mars' official music video for "That's What I Like" has been available for about 9.4 years, a period that has seen the video rack up an astonishing 2.54 billion views. To break it down further, the video has averaged around 282,201 views per day over its lifespan, a pace that is likely to continue, given its recent performance.

In the last 30 days alone, the video has gained approximately 8,466,052 views, a significant increase that suggests the video remains popular. To put this number into perspective, consider the average daily views over the past month. At this rate, the video would have been viewed over 280,000 times every day for the past month, a remarkable feat that underscores its enduring appeal.

The magnitude of the video's view count can also be understood by considering the pace at which it is accumulating new views. At its current rate, it is projected to reach 3 billion views in about 1,629 days, a timeframe that is equivalent to approximately 4.5 years. This suggests that the video's popularity is not a fleeting phenomenon, but rather a sustained trend that has been building over time.

The sheer volume of views that this video has accumulated is likely to have significant economic implications, particularly in terms of ad earnings. According to estimates, the video generates around $6,773 per month in ad revenue, a figure that is based on a relatively modest RPM of $0.80. While this amount may not be spectacular, it is a testament to the video's enduring popularity and the significant revenue that can be generated from a single video on the platform.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Currently ranked #134 of all billion-view videos.
  • •Projected to reach 3 billion views in approximately 1,629 days.
  • •Gaining about 282,201 views daily.
  • •Estimated ad earnings around $6,773 per month.

Did you know?

  • •The video has been on YouTube for over 9 years.
  • •'That's What I Like' is the 74th most viewed music video out of 639 in its category.

More about this video

Who it's for

The video likely appeals to a wide range of music lovers, particularly those who enjoy contemporary pop and R&B. It tends to attract younger viewers who appreciate catchy melodies and engaging visuals.

Where it's popular

Given the primary language is English, the video is most popular in English-speaking regions, particularly the United States. Its widespread appeal across diverse cultures may also contribute to its global viewership.

Growth trajectory

The video has been experiencing steady growth, averaging about 282,201 views daily. At this rate, it is estimated to reach the 3 billion view milestone in roughly 1,629 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Bruno Mars - That’s What I Like [Official Music Video] have?

Bruno Mars - That’s What I Like [Official Music Video] by Bruno Mars currently has 2,563,109,343 views on YouTube. It is ranked #138 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Bruno Mars - That’s What I Like [Official Music Video] have?

Bruno Mars - That’s What I Like [Official Music Video] has 14,610,860 likes on YouTube, which gives it a like-to-view ratio of 0.57%.

When was Bruno Mars - That’s What I Like [Official Music Video] published?

Bruno Mars - That’s What I Like [Official Music Video] was published on March 02, 2017 by Bruno Mars.

What rank is this video among Music videos?

Bruno Mars - That’s What I Like [Official Music Video] is ranked #75 among Music videos in the YouTube Billion Views Club with 2.56B views. See full Music ranking →

What is the view count for Bruno Mars' 'That's What I Like'?

As of now, the video has garnered approximately 2.54 billion views.

When was 'That's What I Like' published?

'That's What I Like' was released on March 2, 2017.

How does 'That's What I Like' rank among billion-view videos?

The video currently ranks #134 out of 1,029 videos that have surpassed one billion views.

View Count History

Full timeline · 31 data points

Need this data programmatically? The YTBVC Data API serves the full history for every billion-view video.