Daddy Yankee - Dura (Video Oficial)

With over 2.11 billion views, "Dura" by Daddy Yankee ranks #207 among all-time billion-view videos and #117 in the music category. The video has gained approximately 4.46 million views in the last 30 days, averaging around 148,741 views per day. Uploaded about 8.5 years ago, it currently generates an estimated $3,570 per month in creator earnings.

2,116,444,489 views
9,534,485 likes
Category
Music
Published
Jan 18, 2018
Duration
3:38

Quick Facts

Overall Rank
#217 of 1069 videos
Music Rank
#124
Total Views
2,116,444,489
Total Likes
9,534,485
Like Ratio
0.45%
Channel
Daddy Yankee
Published
January 18, 2018
Duration
3:38
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$2,152.06 · ~$0.80 RPM
2,690,069 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Daddy Yankee Dura - nuevo video oficial 2018 DURA- Is a PuertoRican slang and it means the girl is SEXY! She is HOT! Sigue a DY: Facebook-http://goo.gl/QYZ53a Twitter-http://goo.gl/AzaR8o Instagram-http://goo.gl/a6F7gz www.daddyyankee.com Escucha Dura también en: Spotify: https://goo.gl/LPP4j9 Apple Music: https://goo.gl/s8omcv Google Play: https://goo.gl/d9V2VV Tidal: https://goo.gl/44UiYx Deezer: https://goo.gl/11jHih Letra: Cuando yo la vi, dije si esa mujer fuera para mí Perdóname, t

The story behind the numbers

'Dura' by Daddy Yankee continues to maintain a strong presence in the music video landscape, accumulating over 2.1 billion views since its release. As it approaches its sixth year since publication, the video demonstrates impressive ongoing engagement within the music genre.

The full story of Daddy Yankee - Dura (Video Oficial)

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context. The achievement of reaching one billion views on YouTube is a testament to the enduring popularity of a particular song, music video, or other content. For Daddy Yankee's "Dura (Video Oficial)," this milestone represents a significant achievement, with the video having garnered 2,105,219,019 views to date. Ranked #207 among the 1,029 billion-view videos on YouTube, it appears to be a standout hit for the artist, who has been active on the platform for many years.

In the broader context of YouTube, reaching a billion views signifies a level of sustained engagement and popularity that is rare. It requires a content piece to resonate with a large and diverse audience over an extended period, often years or even decades. The fact that "Dura (Video Oficial)" has managed to maintain its appeal for over eight years since its publication in January 2018 suggests that the song has transcended its initial release and has become a lasting part of popular culture. This longevity is likely a result of the video's catchy and memorable music, as well as its widespread appeal across different regions and demographics.

As a music video, "Dura (Video Oficial)" also holds a specific place within the broader music landscape. With over 2.1 billion views, it is ranked #117 among the 639 billion-view music videos on YouTube. This places it in the top 18% of all music videos that have reached a billion views, a testament to its enduring popularity and the success of Daddy Yankee's music in reaching a large audience. The exact view count and ranking of "Dura (Video Oficial)" serve as a reminder of the significant impact that music videos can have on popular culture and the role that YouTube plays in shaping the music industry.

The road to one billion views

The road to one billion views for "Dura (Video Oficial)" by Daddy Yankee began on January 18, 2018, when the music video was published on the artist's YouTube channel. At the time of its release, the video was part of a larger trend of Latin music gaining popularity worldwide, which likely contributed to its initial success. With the passage of time, the video continued to accumulate views, and its age of approximately 8.5 years since publication provides a unique perspective on its trajectory.

During this period, the video has maintained a steady pace of growth, with an average of around 148,741 views per day over the past 30 days. This average daily view count suggests that the video's popularity has not waned significantly over time, with a consistent stream of new viewers discovering the content. The estimated ad earnings of around $3,570 per month also indicate a sustained level of engagement with the video, which is likely due to its enduring appeal and relevance in the music landscape.

Considering the video's all-time rank of #207 out of 1,029 billion-view videos, it is clear that "Dura (Video Oficial)" has achieved significant success in a relatively short period. Given its position in the music category, ranked #117 out of 639, it is likely that the video's popularity was fueled by a combination of factors, including its catchy melody, engaging music video, and the artist's existing fan base. The video's ability to maintain a strong viewership over an extended period also suggests that it has transcended its initial release and has become a staple in the artist's discography.

The video's steady growth over the past 8.5 years implies a gradual increase in its visibility and appeal, with a consistent stream of new viewers discovering the content. This trajectory is likely due to a combination of factors, including the video's quality, the artist's ongoing popularity, and the broader trends in the music industry. As a result, "Dura (Video Oficial)" has become a notable example of a music video that has achieved significant success through a sustained and gradual build-up of views over time.

Current momentum and view velocity

Current momentum and view velocity

The video for "Dura" by Daddy Yankee has continued to attract a significant number of viewers in the years following its release. As of the most recent data available, the video has gained approximately 4,462,231 views in the last 30 days, indicating a steady flow of interest in the content. This recent monthly gain suggests that the video remains a popular choice among viewers, even after nearly eight and a half years since its initial publication.

The average daily views for "Dura" stand at approximately 148,741, which translates to a consistent pace of around 6,000 views per day. While this rate of growth is not as explosive as it may have been in the early stages of the video's release, it still indicates a strong and enduring appeal for the content. The steady stream of viewers can be seen as a testament to the video's enduring popularity, as well as its continued relevance in the years following its initial release.

The pace of view growth for "Dura" appears to be stable, with no indication of a significant slowdown or plateau. This suggests that the video continues to attract new viewers, and that its popularity remains relatively high. It is likely that the video's continued performance is due in part to its enduring appeal, as well as its continued visibility and promotion across various online platforms. While the exact pace of view growth may fluctuate over time, the current momentum suggests that the video remains a strong performer in the YouTube ecosystem.

As a result of its steady view growth, "Dura" continues to climb the ranks of the most viewed YouTube videos. While its all-time rank of #207 is a notable achievement, it is clear that the video remains a popular choice among viewers, and its continued performance suggests that it may continue to rise through the ranks in the years to come.

Global reach and where it resonates

The global reach of Daddy Yankee's "Dura" (Video Oficial) appears to be substantial, with a staggering 2.11 billion views accumulated over its nearly 8.5-year lifespan. The song's primary language is English, which might suggest a broad appeal across the Americas, particularly in the United States, where the channel is based. Given the channel's country of origin and the widespread use of English in the region, it is likely that the video has resonated most strongly with audiences in the US and other English-speaking countries in the Americas.

However, it is also possible that the song's popularity extends to Spanish-speaking countries, where Daddy Yankee is a well-known artist. The song's title, "Dura," is Spanish, and the artist's background and style likely contribute to a significant following in Latin America and Spain. Although the primary language is English, the song's cultural and linguistic ties to the Spanish-speaking world may have contributed to its widespread appeal in these regions.

The video's performance in the music category, ranked #117 of 639, also suggests a broad appeal across different musical tastes and demographics. While it is difficult to pinpoint the exact regions where the video has resonated most strongly, it is clear that "Dura" has transcended geographical boundaries to become a global phenomenon. The song's ability to connect with diverse audiences is a testament to Daddy Yankee's enduring popularity and the song's catchy, energetic beat.

The video's continued popularity, with approximately 148,741 average daily views and a significant increase in views gained in the last 30 days, indicates that "Dura" remains a widely popular and engaging song. Its sustained performance over nearly a decade is a remarkable achievement, and it is likely that the song will continue to resonate with audiences for years to come.

Who is watching

The audience for Daddy Yankee's music video Dura appears to be a diverse group, likely consisting of individuals who tend to enjoy Latin music and dance genres. Given the video's classification as a music video, it is probable that the majority of viewers are fans of reggaeton and Latin trap, genres that are often associated with energetic and upbeat melodies. The primary language of the video being English may suggest that the audience is not limited to Spanish-speaking countries, and it is likely that many viewers are from the United States and other English-speaking regions.

It is also reasonable to infer that the audience for Dura may skew towards a younger demographic, likely consisting of individuals in their teens and early twenties. This age group tends to be drawn to popular music and dance trends, and the video's energetic and catchy beat may appeal to their tastes. Additionally, the fact that the video has gained a significant number of views in a relatively short period of time may suggest that it is popular among a younger audience who are active on social media and tend to share and discover new music online.

The interests of the audience for Dura are likely to be varied, but it is probable that many viewers are fans of dance and music culture. They may be interested in staying up-to-date with the latest music trends and may enjoy watching music videos and live performances. Some viewers may also be interested in Latin American culture and may appreciate the video's cultural references and imagery. However, it is essential to note that these are merely inferences, and the actual audience for Dura may be more diverse and complex than these general trends suggest.

The video's enduring popularity, with an estimated 4,462,231 views gained in the last 30 days, suggests that it continues to appeal to a wide audience. The average daily views of approximately 148,741 also indicate a consistent level of interest in the video. While it is difficult to determine the exact demographic characteristics of the audience, it is likely that the video's popularity can be attributed to its catchy melody, energetic beat, and cultural relevance. As a result, it is probable that the audience for Dura will continue to be a diverse and engaged group, with a range of interests and preferences.

Overall, the audience for Dura appears to be a dynamic and engaged group, likely consisting of individuals who enjoy Latin music and dance culture. While it is impossible to determine the exact characteristics of the audience, it is reasonable to infer that they are a younger demographic with a strong interest in popular music and dance trends. The video's enduring popularity and consistent view count suggest that it will continue to be a significant part of the online music landscape for the foreseeable future.

How it stacks up against its peers

In the realm of billion-view videos, Daddy Yankee's "Dura (Video Oficial)" holds a modest yet respectable position at #207 of 1,029. This ranking indicates that, while the video has achieved an impressive milestone, it still falls short of the very top echelons of the most-watched YouTube content. However, its standing within the music category, where it ranks #117 of 639, suggests a higher level of success. This disparity highlights the vast diversity of content that has garnered a billion views, and underscores the challenge of standing out in a crowded field.

A closer examination of the music category reveals that "Dura (Video Oficial)" appears to be one of the more successful Latin American music videos on the platform. Its strong performance in this area likely stems from the popularity of Daddy Yankee's genre and the regional appeal of the video's content. However, its ranking within the broader billion-view field suggests that it has not yet reached the same level of mainstream appeal as some of the more universally popular content. This dichotomy is reflective of the complex and multifaceted nature of YouTube's audience and the various factors that contribute to a video's success.

Considering the video's age, which is approximately 8.5 years since publication, its continued performance is a testament to its enduring popularity. The fact that it has maintained a steady viewership over the years, with an average of around 148,741 daily views, indicates that it remains a relevant and engaging piece of content for many viewers. This stability is a key factor in its overall ranking, and suggests that "Dura (Video Oficial)" has established itself as a consistent performer within the billion-view club.

The estimated economics of a billion-view video

The estimated economics of a billion-view video can provide some insight into the financial implications of such a significant achievement. Based on the data available, it appears that the YouTube video "Daddy Yankee - Dura (Video Oficial)" generates an estimated $3,570 per month in ad earnings. This estimate is derived from the video's average daily views of approximately 148,741, which translates to around 4,462,231 views in the last 30 days. Assuming an RPM (revenue per 1,000 views) of $0.80, the estimated monthly earnings can be calculated.

However, it is essential to note that this is a rough estimate and actual figures may vary significantly. The RPM assumption is a crucial factor in this calculation, as it can differ greatly depending on the ad-share model, region, and format of the video. Ad-share models can range from 55% to 80% of the total ad revenue, with the remaining percentage going to the content creator. The ad-share model used by YouTube is not publicly disclosed, which makes it challenging to estimate the actual earnings. Moreover, the RPM can fluctuate based on factors such as the video's genre, audience demographics, and geographic location.

The estimated monthly earnings of $3,570 may also not accurately reflect the actual earnings of the video's creator, Daddy Yankee. As a channel based in the US, the video is likely subject to the ad-share model used by YouTube in the US market. However, the actual earnings can be affected by various factors, including the ad-share percentage, the RPM, and the video's performance in different regions. Furthermore, the estimated earnings do not take into account other revenue streams, such as merchandise sales, concert tickets, or licensing fees, which can contribute significantly to the video's overall earnings.

In conclusion, while the estimated monthly earnings of $3,570 provide some insight into the financial implications of a billion-view video, it is essential to approach this figure with caution. The actual earnings can vary significantly depending on several factors, and this estimate should be viewed as a rough approximation rather than an accurate representation of the video's financial performance.

A billion views in perspective

A billion views in perspective is a daunting task, especially when considering the sheer scale of Daddy Yankee's "Dura" music video. With a total of 2.11 billion views, this video has become a behemoth in the YouTube landscape, ranking #207 out of over 1.029 billion-view videos. To put this number into perspective, it's essential to consider the age of the video and its average daily pace.

Published in January 2018, "Dura" has been online for approximately 8.5 years, a significant amount of time in the ever-changing world of social media. During this period, the video has maintained an impressive average daily view count of around 148,741. This number may seem staggering, but it's essential to consider the scale of the video's reach. If we were to translate this daily average into an hourly pace, it would equate to approximately 6,235 views per hour, or roughly 103 views per minute.

The magnitude of this number becomes even more apparent when considering the cumulative effect of daily views over an extended period. With over 2.11 billion views, "Dura" has likely reached a substantial portion of the global population, particularly in regions where Spanish-language music is popular. The video's channel, Daddy Yankee, is based in the US, but its primary language is English, suggesting a broad appeal to a diverse audience. The video's enduring popularity is also evident in its recent performance, with an estimated 4,462,231 views gained in the last 30 days. This influx of views indicates that the video remains a draw for new viewers, even years after its initial release.

The milestones it has passed and those ahead

The video Daddy Yankee - Dura (Video Oficial) has climbed a notable numeric ladder in terms of view count, crossing significant milestones along the way. Having reached a total of 2,105,359,272 views, it has not only surpassed the one billion mark but also achieved higher round numbers such as two billion is not yet reached, however, two billion is the next round number ahead. The video's current view count puts it at the 2.11 billion rung. Its steady accumulation of views over time is a testament to its enduring popularity, with an average of approximately 154,135 views per day.

As the video continues to garner views, it tends to maintain a considerable pace, suggesting that it likely appeals to a broad and consistent audience. The fact that it has gained around 4,624,061 views in the last 30 days alone underscores its sustained relevance. This recent increase in views is indicative of a viewership that appears to remain engaged, even about 8.5 years after the video's initial publication. Given this trend, it is reasonable to infer that the video will continue to climb the view count ladder, approaching the next milestone of two billion views.

Reaching two billion views would mark a significant achievement for the video, solidifying its position as one of the most viewed videos on the platform. At its current pace, the video is likely on track to reach this milestone, although the exact timeframe is not provided in the available data. The consistent daily view count and the substantial number of views gained in the recent past suggest that the video's popularity endures, likely ensuring that it will continue to ascend the view count rankings.

The video's performance also reflects positively on its category and channel, with its current all-time rank of #207 out of 1,031 billion-view videos, and #117 out of 640 in the music category, demonstrating its relative success. Its inclusion among the top viewed videos in its category indicates that it tends to resonate with the audience that is interested in music content. The channel's country of origin, the US, may also influence the video's viewership, as the primary language is English, potentially facilitating its accessibility to a wide range of viewers.

The projected monthly ad earnings of approximately $3,699, based on a $0.80 RPM, provide insight into the video's financial performance, underlining the potential revenue generated by its views. As the video progresses toward the two billion view milestone, its financial earnings are likely to increase correspondingly, given the direct relationship between views and ad revenue. The interplay between the video's view count, engagement, and earnings underscores the significance of achieving and surpassing milestones in the digital landscape, where content popularity can translate into substantial financial gains.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Currently ranked #207 among all-time billion-view videos.
  • •Average daily views are approximately 148,741.
  • •Estimated earnings of around $3,570 per month.
  • •Momentum shows a gain of about 4.5 million views in the last 30 days.

Did you know?

  • •Did you know 'Dura' ranks #117 in the music category among billion-view videos?
  • •The video is in English, despite Daddy Yankee's cultural roots in Puerto Rico.
  • •Since its release, 'Dura' has consistently drawn millions of views each month.

More about this video

Who it's for

The video likely appeals to a broad audience, particularly fans of Latin music and reggaeton. It tends to attract viewers who enjoy upbeat and energetic music videos.

Where it's popular

'Dura' is most popular in regions with strong Latin music followings, likely due to Daddy Yankee's influence as a prominent figure in the genre and his connection to the US market.

Growth trajectory

'Dura' is experiencing a steady growth rate, averaging nearly 148,741 views daily, suggesting it could reach its next milestone soon, given its consistent monthly gain of about 4.5 million views.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Daddy Yankee - Dura (Video Oficial) have?

Daddy Yankee - Dura (Video Oficial) by Daddy Yankee currently has 2,116,444,489 views on YouTube. It is ranked #217 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Daddy Yankee - Dura (Video Oficial) have?

Daddy Yankee - Dura (Video Oficial) has 9,534,485 likes on YouTube, which gives it a like-to-view ratio of 0.45%.

When was Daddy Yankee - Dura (Video Oficial) published?

Daddy Yankee - Dura (Video Oficial) was published on January 18, 2018 by Daddy Yankee.

What rank is this video among Music videos?

Daddy Yankee - Dura (Video Oficial) is ranked #124 among Music videos in the YouTube Billion Views Club with 2.12B views. See full Music ranking →

What is the total number of views for 'Dura' by Daddy Yankee?

'Dura' has amassed over 2.1 billion views since its release.

When was the 'Dura' music video published?

The video was published on January 18, 2018.

How does 'Dura' rank among other billion-view videos?

'Dura' currently holds the #207 position in the all-time ranking of billion-view videos.

View Count History

Full timeline · 32 data points

Need this data programmatically? The YTBVC Data API serves the full history for every billion-view video.