Shawn Mendes - Stitches (Official Music Video)

With 1,721,934,007 views, this music video ranks #344 among all videos with over 1 billion views and #206 within the music category. It has gained approximately 5,447,733 views in the last 30 days, averaging around 181,591 daily views. At this pace, it is projected to reach 2 billion views in about 1,531 days and has been on YouTube for about 11.1 years.

1,738,427,756 views
12,069,571 likes
Category
Music
Published
Jun 25, 2015
Duration
4:00

Quick Facts

Overall Rank
#352 of 1069 videos
Music Rank
#208
Total Views
1,738,427,756
Total Likes
12,069,571
Like Ratio
0.69%
Channel
ShawnMendesVEVO
Published
June 25, 2015
Duration
4:00
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$2,618.22 · ~$0.80 RPM
3,272,775 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

New album WONDER available now Listen here: https://wonder.lnk.to/OutNow Follow Shawn Mendes Instagram | https://www.instagram.com/shawnmendes/ Twitter | https://twitter.com/ShawnMendes Facebook | https://www.facebook.com/ShawnMendesOfficial Snap | https://www.snapchat.com/add/shawnmendes1 TikTok | https://www.tiktok.com/@shawnmendes Website | http://www.shawnmendesofficial.com/ Subscribe to YouTube https://ShawnMendes.lnk.to/Subscribe-OnYouTube

The story behind the numbers

'Stitches' by Shawn Mendes continues to hold a solid position in the billion-view club, currently ranking #344 among all-time billion-view videos. Its enduring popularity reflects its impact within the music category, where it ranks #206 out of 639 videos.

The full story of Shawn Mendes - Stitches (Official Music Video)

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context. Shawn Mendes - Stitches (Official Music Video) is one of the numerous videos that have achieved this feat, standing at 1,722,266,417 views, a number that places it at #344 of 1,031 billion-view videos on the YTBVC. This particular video is an official music video from Shawn Mendes, a Canadian singer-songwriter, and it was published on his Vevo channel on June 25, 2015. Reaching a billion views signifies a significant level of engagement and popularity, often reflecting a well-executed marketing strategy, a catchy song, or a combination of both. The video's massive viewership is a testament to its enduring appeal, with the song's popularity extending beyond its initial release date.

The video's performance is a notable achievement in the music category, where it ranks #206 of 640. This ranking indicates that Shawn Mendes - Stitches (Official Music Video) is among the most popular music videos on the platform, alongside other successful artists. The video's success can be attributed to a variety of factors, including its catchy melody, relatable lyrics, and the artist's growing fan base. The fact that it has maintained a significant level of viewership over the years suggests that it has become an integral part of popular culture.

The video's continued growth, with approximately 5,615,310 views gained in the last 30 days, indicates that it remains a relevant and engaging content piece. This steady stream of viewers is likely driven by a combination of factors, including its nostalgic value, the artist's continued success, and the video's timeless appeal. The video's average daily views of around 187,177 further underscore its enduring popularity.

The video's projected ad earnings of approximately $4,492 per month, based on a $0.80 RPM, provide a glimpse into the financial implications of its massive viewership. This revenue is a testament to the video's commercial appeal and the advertising opportunities it presents. As the video continues to grow in popularity, it is likely to remain a significant contributor to the artist's income, as well as a source of revenue for the platform.

The road to one billion views

The road to one billion views for Shawn Mendes - Stitches (Official Music Video) began on June 25, 2015, when the music video was first published. Since then, it has been online for about 11.1 years, a considerable period of time during which the video has accumulated an impressive number of views. As of the current date, the video stands at an all-time rank of #344 of 1,031 billion-view videos, a testament to its enduring popularity.

The video's age and average pace suggest a trajectory that is both steady and incremental. With an average daily view count of around 187,177, the video has maintained a consistent level of engagement over the years. While this may not be a spectacular rate of growth, it is sufficient to propel the video towards the billion-view mark. The fact that the video is projected to reach 2 billion views in about 1,483 days at the current pace implies a gradual but sustained increase in viewership. This trajectory is likely to have been influenced by a combination of factors, including the video's quality, the artist's growing popularity, and changes in online viewing habits over time.

As a music video, Shawn Mendes - Stitches (Official Music Video) tends to have a broad appeal that transcends geographical boundaries. The primary language of the video is English, which likely contributes to its widespread reach. With a category rank of #206 of 640 in the music category, the video appears to have resonated with a significant portion of the online music audience. The fact that it has maintained a steady level of engagement over the years suggests that it has become a staple of the online music landscape, with a dedicated fan base that continues to discover and re-watch the video.

The video's gradual accumulation of views over the years is also likely to have been influenced by the evolving online environment. As social media platforms and online music streaming services have grown in popularity, they have provided new channels for music videos like Shawn Mendes - Stitches (Official Music Video) to reach a wider audience. The video's estimated ad earnings of around $4,492 per month, based on a $0.80 RPM, suggest that it continues to generate revenue from online advertising, further underscoring its enduring appeal.

Current momentum and view velocity

Current momentum and view velocity Shawn Mendes' "Stitches" has been steadily gaining traction, albeit at a slower pace than when it first broke into the billion-view club. In the last 30 days, the video has accumulated approximately 5.6 million new views, a modest but consistent gain that suggests the song's popularity remains enduring. This increase in views, however, translates to an average daily viewership of roughly 187,177, a figure that, while respectable, is a significant decline from the video's peak.

The current pace of "Stitches" appears to be stabilizing, with the video no longer experiencing the exponential growth it enjoyed in its early days. This plateauing trend is consistent with the natural lifecycle of most YouTube videos, which typically experience a rapid initial surge in views followed by a gradual decline. As a result, it is likely that "Stitches" has reached its peak viewership and is now slowly drifting downwards. Nevertheless, with over 1.72 billion views, the song remains a significant presence on the platform.

Despite its slowing momentum, "Stitches" continues to attract a substantial audience. Its ranking in the music category, where it stands at #206 out of 640, suggests that the song remains a popular choice among viewers. Moreover, the video's age of approximately 11.1 years since publication indicates that it has maintained a remarkable level of longevity, a testament to the enduring appeal of Shawn Mendes' music. While it is unlikely to regain its former heights, "Stitches" is likely to remain a staple of the platform for years to come.

The video's projected path suggests that it may take around 1,483 days at the current pace to reach the next billion views. This timeline, while uncertain, implies that "Stitches" is unlikely to experience a sudden resurgence in popularity. Nevertheless, the video's continued growth, albeit at a slower pace, underscores its enduring appeal and its status as a beloved song among YouTube viewers.

Global reach and where it resonates

The global reach of Shawn Mendes' official music video for "Stitches" is a testament to the artist's widespread appeal. With a staggering 1.72 billion views, this video has resonated with a massive audience worldwide. Given the primary language of the video is English and the channel, ShawnMendesVEVO, is associated with a Canadian artist, it is likely that the video has been most popular in English-speaking countries. This inference is based on the assumption that the video's content and target audience are tailored to the artist's native language and cultural background.

It is reasonable to suggest that the video has been particularly well-received in North America, where English is the predominant language. The United States and Canada, in particular, tend to be strong markets for English-language music videos. The video's popularity in these regions is likely due to the artist's Canadian roots and the widespread appeal of his music in the North American market. Furthermore, the video's performance in other English-speaking countries, such as the United Kingdom and Australia, also suggests a strong following in these regions.

While it is impossible to determine the exact geographic distribution of views without more detailed data, it is clear that the video has transcended cultural and linguistic boundaries to some extent. The video's high rank in the music category, #206 of 640, indicates a broad appeal that extends beyond the artist's native language and cultural context. The video's enduring popularity, with an average of 187,177 daily views and a projected reach of 2 billion views in approximately 1,483 days, suggests a sustained interest in the video across different regions and demographics.

The video's ability to resonate with a diverse audience is a testament to the artist's talent and the video's production quality. While the exact geographic distribution of views remains unclear, it is evident that "Stitches" has become a global phenomenon, with a reach that extends far beyond its native language and cultural context. As the video continues to attract new viewers and maintain a high level of engagement, it is clear that its appeal is not limited to a specific region or demographic.

Who is watching

The audience for Shawn Mendes' music video "Stitches" likely skews towards a younger demographic, given the song's genre and the artist's target market. As a pop-rock artist, Mendes tends to appeal to fans in their teens and early twenties, who are likely to be drawn to his energetic and emotive performances. The song's lyrics, which focus on themes of love and heartbreak, also suggest an audience that is likely to be in the same age range, as they tend to be more relatable and resonant for this age group.

The language used in the video, English, is also a factor in determining the likely audience. As a widely spoken language, English is used by a significant portion of YouTube's user base, which spans across different regions and age groups. However, the fact that the video is primarily in English suggests that it may be more popular in regions where English is the dominant language, such as North America, the UK, and other English-speaking countries. This is not to say that the video is not popular in other regions, but rather that it may be more widely understood and appreciated in areas where English is the primary language.

The music video's ranking in the music category, at #206 of 640, also provides some insight into the likely audience. While this ranking is not as high as some other videos in the category, it suggests that the video has a dedicated fan base and is likely to appeal to fans of pop-rock and acoustic music. The fact that the video has been viewed over 1.72 billion times also suggests that it has been widely shared and discovered by new audiences, which may include fans of other genres and styles.

It is worth noting that the video's age, at around 11.1 years since publication, may also be a factor in its enduring popularity. As a relatively old video, "Stitches" has had time to accumulate a large following and become a staple of Mendes' discography. The fact that it continues to attract new viewers, with around 5.6 million views gained in the last 30 days, suggests that it remains a relevant and engaging work in the eyes of fans.

How it stacks up against its peers

How it stacks up against its peers

Shawn Mendes' "Stitches" is a notable entry in the music category on YouTube, where it holds the rank of #206 out of 640 videos. This position suggests that "Stitches" is among the more popular and enduring music videos on the platform, although its overall success may be eclipsed by other videos in the category. To put this in perspective, the top-ranked music video on YouTube has garnered over 4 billion views, a staggering figure that "Stitches" is still far from achieving.

When compared to the broader field of billion-view videos, "Stitches" ranks #344 out of 1,031 such entries. This places it firmly in the middle of the pack, a position that indicates a respectable but not outstanding level of success. To give some context, the top 100 billion-view videos on YouTube have collectively garnered over 20 trillion views, a figure that underscores the scale of the platform's most popular content. As such, "Stitches" is likely to be viewed by a significant but still relatively niche audience, one that is drawn to the singer-songwriter's style and the music video's accompanying narrative.

The fact that "Stitches" has managed to maintain a steady level of viewership over the years, with an average of around 187,000 views per day, suggests that it has a dedicated fan base. However, its relatively modest rank within the music category and the broader billion-view field suggests that it may not be as widely recognized or widely popular as some of its peers. Nevertheless, the video's longevity and steady viewership indicate that it remains a beloved and enduring part of Shawn Mendes' discography. As the singer-songwriter continues to release new music and engage with his audience, it will be interesting to see whether "Stitches" can continue to hold its own against the ever-changing landscape of popular music on YouTube.

The estimated economics of a billion-view video

The estimated ad earnings of the Shawn Mendes - Stitches (Official Music Video) are a significant factor in its overall performance. According to the available data, the video is projected to earn approximately $4,492 per month, assuming a constant rate of ad revenue per 1,000 views (RPM) of $0.80. This estimate is based on the video's average daily views of around 187,177 and the views gained in the last 30 days of approximately 5,615,310. However, it is essential to note that this figure is an estimate and actual ad earnings may vary significantly due to factors such as ad-share agreements between the video owner and YouTube, regional differences in ad pricing, and the format of the video.

The RPM assumption of $0.80 is a commonly cited figure in the industry, but it is crucial to understand that this is only an estimate and actual RPMs can fluctuate widely. The actual ad earnings of a video can be influenced by a range of factors, including the type of content, the target audience, and the level of competition for ad space. Moreover, ad-share agreements between the video owner and YouTube can also impact the actual earnings of a video. These agreements can vary significantly, with some agreements providing a higher percentage of ad revenue to the video owner, while others may provide a lower percentage.

It is also worth noting that the estimated ad earnings of the Shawn Mendes - Stitches (Official Music Video) are likely to be influenced by its performance in the music category, where it ranks #206 out of 640 videos. The category performance and the video's ranking within it can have a significant impact on the ad earnings, as more popular videos in a given category tend to attract more ad revenue. The video's all-time rank of #344 out of 1,031 billion-view videos also suggests that its ad earnings are likely to be influenced by its overall performance and popularity on the platform.

The estimated ad earnings of the Shawn Mendes - Stitches (Official Music Video) provide a glimpse into the economic performance of a billion-view video on YouTube. However, it is essential to understand that these estimates are subject to a range of variables and actual ad earnings may differ significantly from the projected figures.

A billion views in perspective

A billion views in perspective The sheer scale of Shawn Mendes - Stitches' view count can be difficult to comprehend. To put it into perspective, consider that the video has been viewed over 1.72 billion times in approximately 11.1 years. At an average daily pace of about 187,177 views, this translates to roughly 6,500 views per hour, or nearly 108 views per minute. The video's massive popularity is a testament to the enduring appeal of Shawn Mendes' music, with fans continuing to engage with the content long after its initial release.

Breaking down the view count further, it's striking to consider the cumulative effect of these individual views. Assuming an average view duration of a few minutes, the total time spent watching Shawn Mendes - Stitches would be staggering. At 187,177 views per day, this equates to over 3.8 million minutes of viewing time per year. To put this into a more relatable context, consider that the average person sleeps for around 8 hours per day, or approximately 24,000 minutes per year. This means that the collective viewing time for Shawn Mendes - Stitches is roughly 160 times greater than the average person's annual sleep time.

The sustained popularity of Shawn Mendes - Stitches is also reflected in its projected view count trajectory. Based on the current pace, the video is expected to reach 2 billion views in approximately 1,483 days. This represents a significant milestone, not only in terms of the video's own performance but also as a testament to the enduring appeal of the music and the artist. As the video continues to accumulate views, it's clear that Shawn Mendes - Stitches has become an integral part of the online cultural landscape, with a lasting impact that will be felt for years to come.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Ranked #344 of all billion-view videos.
  • •Currently has over 1.72 billion views.
  • •Projected to reach 2 billion views in approximately 1,531 days.
  • •Estimated ad earnings of about $4,358 per month.

Did you know?

  • •The music video for 'Stitches' has been viewed over 1.72 billion times since its release.
  • •Shawn Mendes gained significant recognition after the release of 'Stitches', contributing to his rise in the music industry.
  • •The song is part of Mendes' debut studio album, which showcases his early songwriting and performance talents.

More about this video

Who it's for

This video is likely aimed at a younger audience who enjoys pop music and heartfelt lyrics, typically appealing to fans of contemporary artists. It tends to attract viewers who appreciate emotional storytelling in music.

Where it's popular

Given its primary language, 'Stitches' is most popular in English-speaking countries, particularly in North America. Its broad appeal likely contributes to its international viewership.

Growth trajectory

The video is currently gaining views at an average of about 181,591 per day, with recent trends showing an increase of approximately 5.4 million views in the last month. At this pace, it is anticipated to reach 2 billion views in around 1,531 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Shawn Mendes - Stitches (Official Music Video) have?

Shawn Mendes - Stitches (Official Music Video) by ShawnMendesVEVO currently has 1,738,427,756 views on YouTube. It is ranked #352 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Shawn Mendes - Stitches (Official Music Video) have?

Shawn Mendes - Stitches (Official Music Video) has 12,069,571 likes on YouTube, which gives it a like-to-view ratio of 0.69%.

When was Shawn Mendes - Stitches (Official Music Video) published?

Shawn Mendes - Stitches (Official Music Video) was published on June 25, 2015 by ShawnMendesVEVO.

What rank is this video among Music videos?

Shawn Mendes - Stitches (Official Music Video) is ranked #208 among Music videos in the YouTube Billion Views Club with 1.74B views. See full Music ranking →

What is the total number of views for 'Stitches' by Shawn Mendes?

'Stitches' has amassed over 1.72 billion views since its release.

When was the official music video for 'Stitches' published?

The official music video for 'Stitches' was published on June 25, 2015.

How much does 'Stitches' earn in ad revenue?

The estimated monthly ad earnings for 'Stitches' are approximately $4,358.

View Count History

Full timeline · 31 data points

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