Imagine Dragons - Thunder

With over 2.42 billion views, this video ranks #156 among all billion-view videos and #87 in the music category. It gains approximately 10.3 million views monthly, translating to an average of about 344,244 views per day. At its current pace, it is projected to reach 3 billion views in roughly 1,676 days, contributing an estimated $8,262 in creator earnings per month.

2,451,193,219 views
13,690,788 likes
Category
Music
Published
May 03, 2017
Duration
3:25

Quick Facts

Overall Rank
#158 of 1069 videos
Music Rank
#87
Total Views
2,451,193,219
Total Likes
13,690,788
Like Ratio
0.56%
Published
May 03, 2017
Duration
3:25
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$5,071.82 · ~$0.80 RPM
6,339,776 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Listen to 'Eyes Closed' out now: https://ImagineDragons.lnk.to/EyesClosed Watch the official video for ‘Eyes Closed here: https://ImagineDragons.lnk.to/EyesClosedVideo Listen to "Thunder," out now: http://smarturl.it/ThunderID Director: Joseph Kahn Producers: Jil Hardin Nathan de la Rionda Charleen Manca Production Company: Supply & Demand Thank you to the city of Dubai Choreography by Aaron Sillis Dancers: Gianna Gi Instagram: giannagi_ Haroon Al Abdali Instagram: haroonkilla Mamadou Bathily

The story behind the numbers

'Thunder' by Imagine Dragons has established itself as a significant player in the music genre, currently ranking #87 among 637 music videos with over a billion views. Its impressive total views and steady growth underscore its enduring popularity and relevance in the ever-evolving music landscape.

The full story of Imagine Dragons - Thunder

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

"Thunder," a music video by the band Imagine Dragons, was published on May 3, 2017, and has since become a significant entry in the realm of popular music content on YouTube. As of now, the video boasts a staggering 2,422,849,195 views, placing it at the 156th position among all videos that have crossed the billion-view threshold. This milestone not only highlights the video’s widespread appeal but also signifies its longevity and relevance within a competitive digital landscape.

Crossing the billion-view mark is a notable achievement that reflects a video's ability to resonate with a broad audience. Videos that reach this level of viewership often become cultural touchstones, influencing listeners and other creators alike. The sheer volume of views indicates that "Thunder" has struck a chord with many, likely due to its engaging visuals, catchy melody, and relatable themes. This performance places it within the upper echelons of music videos, securing its status in the industry and among fans.

Within the music category, "Thunder" ranks 87th out of 638 billion-view videos, further underscoring its impact and popularity among music lovers. The track, sung in English, appeals to a diverse audience, likely extending beyond English-speaking regions. Its success can also be attributed to the band's established fan base and effective promotion across various platforms. The video has had about 9.2 years to accumulate its impressive view count, allowing it to maintain consistent popularity, as evidenced by its recent view gain of approximately 10,327,344 views in the last 30 days.

The recent average daily view count of around 344,244 suggests that "Thunder" continues to attract new viewers while retaining the interest of long-time fans. At its current growth rate, projections indicate that the video could reach 3 billion views in approximately 1,676 days. Such growth would further solidify its place among the most-watched music videos of all time, enhancing its legacy in the ever-evolving landscape of online music consumption. The estimated ad earnings of around $8,262 per month also reflect the financial viability of content that achieves such high view counts, making it a significant asset for the creators involved.

The road to one billion views

"Thunder" by Imagine Dragons was published on May 3, 2017, and has been available for viewing for approximately 9.2 years. Since its release, the music video has amassed a remarkable 2.42 billion views, ranking it as the 156th most-viewed video among the 1,028 videos that have crossed the billion-view threshold. This achievement reflects not only the song's widespread appeal but also its ability to resonate with a diverse audience over several years.

The trajectory of "Thunder" suggests a sustained popularity that has contributed to its impressive view count. The average daily views of around 344,244 indicate a consistent and significant engagement from viewers, which can be attributed to various factors, such as the song's catchy melody, relatable lyrics, and the band's established fan base. Additionally, the video has gained approximately 10,327,344 views in the last 30 days, signaling that it continues to attract new listeners while retaining the interest of existing fans. This recent surge in views suggests that the song remains relevant in the contemporary music landscape, likely benefiting from both algorithmic recommendations on YouTube and organic sharing by audiences.

The age of the video, coupled with its average view accumulation rate, implies that "Thunder" has enjoyed a steady upward trajectory since its release. The projection to reach 3 billion views in about 1,676 days, should the current pace of views continue, indicates a long-term interest that could further enhance its standing in the ranks of popular music videos. As time progresses, "Thunder" appears to maintain its position as a significant work within the Imagine Dragons discography, potentially introducing new listeners to the band and reinforcing its legacy in the music industry.

Overall, the steady accumulation of views over 9.2 years illustrates how "Thunder" has become a staple in the music video realm. Its performance showcases the power of digital platforms in shaping music consumption and highlights the potential longevity of popular songs in the age of streaming. The sustained engagement and growing viewership signal that "Thunder" is likely to remain a significant piece of content within the broader landscape of music videos for years to come.

Current momentum and view velocity

As of now, "Thunder" by Imagine Dragons is experiencing significant momentum, with approximately 10,327,344 views accrued in the last 30 days. This monthly gain reflects a steady interest in the video, suggesting that it continues to resonate with audiences. The average daily views over this period are around 344,244, which indicates a healthy level of engagement and suggests that the video has not plateaued, but rather maintains an active presence among viewers.

The current view velocity indicates that "Thunder" is likely to reach new milestones in the near future. If the video continues to attract views at this rate, it is projected to reach 3 billion views in about 1,676 days. This extended timeline suggests a sustained interest over the long term, as the video has been available for approximately 9.2 years since its release on May 3, 2017. The ability to consistently attract millions of views each month, even years after its premiere, points to the song's enduring popularity and cultural relevance.

Moreover, with its position as the 156th most-viewed video among over 1,028 billion-view videos, "Thunder" maintains a respectable standing in the all-time rankings. Its category ranking at 87 out of 638 in the music genre further underscores its competitive performance within a broader context of music videos. These metrics suggest that the song not only appeals to a wide audience but also competes effectively with other content in a highly saturated market.

The estimated ad earnings of approximately $8,262 per month reflect the financial viability of the video, further incentivizing its continued promotion and visibility on the platform. Given these dynamics, "Thunder" appears to be more than just a nostalgic hit; it seems to be carving out a lasting legacy in the digital landscape, with a trajectory that indicates it may continue to attract viewers well into the future.

Global reach and where it resonates

The music video for "Thunder" by Imagine Dragons, published on May 3, 2017, has amassed over 2.42 billion views, placing it at rank #156 among the all-time billion-view videos. Given that the video is presented in English and the band is based in the United States, it is reasonable to infer that the primary audience for this video likely resides in English-speaking countries. This includes not only the United States but also countries such as the United Kingdom, Canada, Australia, and New Zealand, where English is the predominant language and the band has a significant fan base.

In addition to these regions, the global appeal of the song suggests that it resonates with audiences in non-English-speaking countries as well. The themes of empowerment and aspiration expressed in "Thunder" may attract a diverse audience, bridging cultural gaps. This broad appeal is often characteristic of contemporary pop and rock music, which tends to transcend linguistic barriers. As such, while the primary language of the video is English, its popularity could extend to countries where English is widely spoken as a second language, including nations in Europe, parts of Asia, and Latin America.

The channel hosting the video, ImagineDragonsVEVO, further supports the inference about its global reach. VEVO channels are designed to promote music videos and are often associated with major artists who have an international following. The success of "Thunder" on this platform likely reflects a well-established marketing strategy aimed at maximizing global visibility. As the video continues to gain views, with an average of approximately 344,244 daily views, it appears to maintain a steady presence in the global music scene.

Moreover, the video's performance over the last 30 days, where it gained around 10.3 million views, suggests sustained interest and engagement, indicating that listeners continue to discover and share the song across various platforms. This ongoing popularity may further enhance its reach, allowing it to resonate with new audiences long after its initial release. As such, while specific geographic data is not available, the combination of the song's language, the channel's origin, and the universal themes present in its lyrics likely contribute to its widespread appeal across varied demographics and regions.

Who is watching

The audience for "Thunder" by Imagine Dragons is likely diverse, reflecting a broad range of age groups and interests. Given that the video falls within the music category and is performed in English, it may appeal to a global audience, particularly in regions where English is widely understood. The song's energetic sound and motivational lyrics suggest that it could resonate with younger listeners, possibly ranging from late teens to those in their thirties, who are often drawn to themes of empowerment and ambition. This demographic is typically active on social media and streaming platforms, further contributing to the video's popularity.

The genre of the song, which blends rock with pop elements, tends to attract fans of both styles. As such, the audience may encompass individuals who enjoy contemporary rock, alternative music, and mainstream pop. This cross-genre appeal can enhance the song's reach, attracting listeners who appreciate catchy melodies and anthemic choruses. Notably, the song's themes of perseverance and self-assertion may particularly resonate with younger audiences navigating the challenges of adulthood, including education, career, and personal growth.

Moreover, the song's release in 2017 coincides with a time when digital streaming was becoming increasingly popular among younger generations. This trend likely contributed to the video's early traction and continued viewership, as younger audiences tend to engage more frequently with platforms like YouTube. The current average daily views indicate sustained interest, suggesting that the song remains relevant to new listeners as well as those who have long been fans of Imagine Dragons.

In addition, the significant number of views gained in the last 30 days suggests that "Thunder" continues to attract new viewers, possibly due to its presence in popular playlists or social media trends. This phenomenon is often observed with songs that have strong hooks, making them suitable for sharing and discovery. The ongoing engagement with the song implies that it may be featured in various contexts, such as motivational videos or sports events, further broadening its appeal beyond traditional music listeners.

Overall, while specific demographic details remain speculative, it is reasonable to conclude that "Thunder" by Imagine Dragons appeals primarily to younger audiences who appreciate dynamic music that conveys powerful messages. The combination of its genre, themes, and widespread accessibility likely contributes to its enduring popularity across various listener segments.

How it stacks up against its peers

"Thunder" by Imagine Dragons demonstrates a commendable performance within the competitive landscape of YouTube videos, particularly in the music category. With over 2.42 billion views, it ranks as the 156th most viewed video among the more than 1,028 videos that have surpassed the billion-view threshold. This positioning places it within the top 15% of all billion-view videos, indicating that it has achieved a level of popularity that is rare and significant within the platform.

When examining its performance specifically within the music category, "Thunder" ranks 87th out of 638 music videos that have crossed the billion-view mark. This category rank reflects its strong appeal and resonance with audiences, suggesting that it has not only reached a wide audience but has also maintained viewer interest over time. Its ability to accumulate over 10 million views in the last 30 days, alongside an average of approximately 344,244 daily views, indicates ongoing engagement that keeps it relevant in a rapidly changing digital landscape.

The longevity of "Thunder," having been published on May 3, 2017, adds an additional layer to its success. As the video approaches nine and a half years since its release, it showcases sustained popularity that is not often achieved by many of its contemporaries. While many videos experience a surge in views shortly after their release, "Thunder" has demonstrated an ability to attract new viewers consistently over the years, which is evidenced by its projected timeline to reach 3 billion views in about 1,676 days at the current viewing pace.

In summary, "Thunder" stands out not only for its impressive view count but also for its respectable ranks within both the broader billion-view category and the music-specific subset. The video’s performance underscores its success as a cultural product, likely appealing to a diverse audience across different demographics, and solidifying Imagine Dragons' status within the music industry. Its enduring popularity exemplifies how certain videos can transcend their initial release and continue to thrive, capturing the interest of both new fans and long-time listeners alike.

The estimated economics of a billion-view video

The estimated ad economics of "Thunder" by Imagine Dragons reflects a nuanced understanding of revenue generation through YouTube's advertising model. With an estimated monthly earnings figure of approximately $8,262, this calculation is based on an assumed revenue per thousand views (RPM) of $0.80. Such RPM values can vary widely depending on numerous factors, including the geographic location of viewers, the type of ads displayed, and the overall demand for advertising space at any given time.

At a current view count of over 2.42 billion, "Thunder" has the potential to yield substantial revenue, especially considering its robust average daily views of about 344,244. The estimated earnings, while significant, should be interpreted with caution. The RPM figure is a simplified metric that may not account for the complexities of YouTube's monetization strategies, which include variable ad formats, viewer demographics, and engagement rates. Consequently, actual earnings can differ from estimates due to fluctuations in advertiser demand and changes in the market landscape.

Moreover, the earnings from "Thunder" are projected to see sustained growth as the video continues to gain traction. Over the last 30 days, for instance, it has garnered around 10.3 million views, suggesting a steady interest that could lead to further increases in revenue. At the current pace, "Thunder" is projected to reach the milestone of 3 billion views in about 1,676 days, an indication of its enduring popularity and relevance in the music category, where it ranks 87th out of 638 billion-view videos.

It is also important to note that the ad revenue generated from a video like "Thunder" can be influenced by seasonal trends in advertising, changes in YouTube's policies, and shifts in viewer behavior. Thus, while the estimated monthly earnings provide a useful benchmark, they are inherently subject to variability. The interplay of these factors highlights the complexity of monetization on platforms such as YouTube, where a single successful video can represent a significant income stream, yet remains susceptible to a range of external influences.

A billion views in perspective

"Thunder" by Imagine Dragons, released on May 3, 2017, has amassed a staggering 2,422,849,195 views, placing it at the 156th position among all YouTube videos that have reached the billion-view milestone. This video has been available for approximately 9.2 years, and its popularity continues to endure, as evidenced by the average of around 344,244 views it garners daily. The sheer scale of these numbers underscores the widespread appeal and lasting impact of the song within the music category, where it ranks 87th out of 638 videos.

To contextualize this view count, one can consider the daily average of approximately 344,244 views. This translates to an impressive rate of around 14,343 views per hour, or roughly 239 views per minute. Such consistent engagement suggests that "Thunder" resonates with a significant audience, maintaining relevance despite the passage of time and the influx of new content on the platform.

The video's performance is further highlighted by its recent activity, as it gained approximately 10,327,344 views in the last 30 days alone. This sustained interest indicates that "Thunder" continues to attract new listeners while remaining a favorite among existing fans. The projected timeline to reach 3 billion views, estimated at about 1,676 days at the current pace, illustrates the potential for this video to further solidify its status within the billion-view club.

In terms of ad earnings, "Thunder" is estimated to generate around $8,262 per month, based on a revenue per thousand impressions (RPM) of $0.80. This financial aspect, while only one measure of the video's success, reflects its ability to engage viewers on a level that is both significant and lucrative. Overall, the impressive view count of "Thunder" not only highlights the song's popularity but also demonstrates the enduring nature of its appeal in a rapidly evolving digital landscape.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Currently ranked #156 of all-time billion-view videos
  • •Momentum includes ~344,244 average daily views
  • •Projected to reach 3 billion views in approximately 1,676 days
  • •Estimated ad earnings of ~$8,262 per month

Did you know?

  • •Did you know 'Thunder' has gained over 10 million views in the last month?
  • •The song is about embracing one's inner strength and resilience.
  • •Imagine Dragons is known for blending rock with pop elements.

More about this video

Who it's for

This video likely appeals to a broad audience, particularly those in their late teens to mid-30s who enjoy contemporary rock and pop music. Fans of uplifting and motivational themes may also find it particularly resonant.

Where it's popular

'Thunder' is most popular in English-speaking countries, where Imagine Dragons has a strong following due to their accessible sound and relatable lyrics. Its global reach is further enhanced by the universal themes of the song.

Growth trajectory

'Thunder' has maintained a healthy growth trajectory, averaging approximately 344,244 views daily. With the current pace, it is estimated to reach 3 billion views in about 1,676 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Imagine Dragons - Thunder have?

Imagine Dragons - Thunder by ImagineDragonsVEVO currently has 2,451,193,219 views on YouTube. It is ranked #158 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Imagine Dragons - Thunder have?

Imagine Dragons - Thunder has 13,690,788 likes on YouTube, which gives it a like-to-view ratio of 0.56%.

When was Imagine Dragons - Thunder published?

Imagine Dragons - Thunder was published on May 03, 2017 by ImagineDragonsVEVO.

What rank is this video among Music videos?

Imagine Dragons - Thunder is ranked #87 among Music videos in the YouTube Billion Views Club with 2.45B views. See full Music ranking →

When was 'Thunder' by Imagine Dragons released?

'Thunder' was published on May 3, 2017.

How many views does 'Thunder' currently have?

As of now, 'Thunder' has over 2.42 billion views.

What is the all-time rank of 'Thunder' among billion-view videos?

'Thunder' ranks #156 among all videos with over a billion views.

View Count History

Full timeline · 34 data points

Need this data programmatically? The YTBVC Data API serves the full history for every billion-view video.