How much does Marshmello & Demi Lovato - OK Not To Be OK (Official Music Video) make on YouTube?
Marshmello & Demi Lovato - OK Not To Be OK (Official Music Video) · by Marshmello
Estimated Earnings (Best Estimate)
Single-figure creator earnings using 2026 category-specific RPM data (~$0.80/1,000 views for this video), net of YouTube's 45% share. Music and Shorts monetize 10–30× lower than Finance, Tech, and Education. Actual revenue varies with audience geography, advertiser demand, and Premium splits.
Peak Performance
Projections
Earnings Trend
Month-over-month estimated earnings
💡 Future Feature: Full historical data (6+ months) will be available with a premium subscription. Currently showing all available data.
Monthly Breakdown
Based on view count changes between data points
| Month | Views Gained | Estimated Earnings | Growth |
|---|---|---|---|
|
December 2025
|
20,665
20.66K
|
$16.53 | |
|
January 2026
|
23,848
23.85K
|
$19.08 | |
|
February 2026
|
26,716
26.72K
|
$21.37 | |
|
March 2026
|
23,076
23.08K
|
$18.46 | |
|
April 2026
|
26,093
26.09K
|
$20.87 | |
|
May 2026
|
28,002
28.00K
|
$22.40 | |
|
June 2026
|
26,804
26.80K
|
$21.44 | |
|
July 2026
|
28,343
28.34K
|
$22.67 | |
|
August 2026
|
28,256
28.26K
|
$22.60 | |
|
September 2026
|
20,338
20.34K
|
$16.27 | |
| Total | 252,141 | $201.71 |
About These Estimates
Earnings use 2026 creator RPM data (revenue per 1,000 views, net of YouTube's 45% share). We blend per-category and Shorts-specific rates from public industry reporting.
Example net RPMs we apply:
- Music: ~$0.80 / 1,000 views
- People & Blogs: ~$1.20 / 1,000 views
- Entertainment / Film: ~$1.50–$1.80 / 1,000 views
- Gaming: ~$3.00 / 1,000 views
- Education / Science & Tech: ~$7–$8 / 1,000 views
- YouTube Shorts: ~$0.05 / 1,000 views
Real-world earnings vary with viewer geography, ad demand, audience demographics, YouTube Premium splits, and seasonality.