How much does What Now make on YouTube?
What Now · by Rihanna - Topic
Estimated Earnings (Best Estimate)
Single-figure creator earnings using 2026 category-specific RPM data (~$0.80/1,000 views for this video), net of YouTube's 45% share. Music and Shorts monetize 10–30× lower than Finance, Tech, and Education. Actual revenue varies with audience geography, advertiser demand, and Premium splits.
Peak Performance
Projections
Earnings Trend
Month-over-month estimated earnings
💡 Future Feature: Full historical data (6+ months) will be available with a premium subscription. Currently showing all available data.
Monthly Breakdown
Based on view count changes between data points
| Month | Views Gained | Estimated Earnings | Growth |
|---|---|---|---|
|
December 2025
|
190,834
190.83K
|
$152.67 | |
|
January 2026
|
219,019
219.02K
|
$175.22 | |
|
February 2026
|
257,718
257.72K
|
$206.17 | |
|
March 2026
|
215,441
215.44K
|
$172.35 | |
|
April 2026
|
211,719
211.72K
|
$169.38 | |
|
May 2026
|
229,727
229.73K
|
$183.78 | |
|
June 2026
|
241,981
241.98K
|
$193.58 | |
|
July 2026
|
225,394
225.39K
|
$180.32 | |
|
August 2026
|
268,730
268.73K
|
$214.98 | |
|
September 2026
|
105,664
105.66K
|
$84.53 | |
| Total | 2,166,227 | $1,732.98 |
About These Estimates
Earnings use 2026 creator RPM data (revenue per 1,000 views, net of YouTube's 45% share). We blend per-category and Shorts-specific rates from public industry reporting.
Example net RPMs we apply:
- Music: ~$0.80 / 1,000 views
- People & Blogs: ~$1.20 / 1,000 views
- Entertainment / Film: ~$1.50–$1.80 / 1,000 views
- Gaming: ~$3.00 / 1,000 views
- Education / Science & Tech: ~$7–$8 / 1,000 views
- YouTube Shorts: ~$0.05 / 1,000 views
Real-world earnings vary with viewer geography, ad demand, audience demographics, YouTube Premium splits, and seasonality.