Drake - God's Plan

Ranking at #348 among all billion-view videos, "God's Plan" by Drake has amassed approximately 1.71 billion views since its release over 8 years ago. The music video averages around 222,510 views daily and has gained roughly 6.68 million views in the last 30 days. At its current pace, it is projected to reach 2 billion views in about 1,296 days.

1,728,095,893 views
17,008,635 likes
Channel
DrakeVEVO
Category
Music
Published
Feb 17, 2018
Duration
5:57

Quick Facts

Overall Rank
#357 of 1069 videos
Music Rank
#212
Total Views
1,728,095,893
Total Likes
17,008,635
Like Ratio
0.98%
Channel
DrakeVEVO
Published
February 17, 2018
Duration
5:57
Last Updated
October 20, 2026
💰

Estimated Earnings

October 2026
$3,176.19 · ~$0.80 RPM
3,970,237 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

God’s Plan (Official Video) Song Available Here: https://Drake.lnk.to/ScaryHoursYD Directed by Karena Evans Executive Producers Director X & Taj Critchlow Produced by Fuliane Petikyan For Popp Rok Music video by Drake performing God’s Plan. © 2018 Young Money Entertainment/Cash Money Records http://vevo.ly/Z6Unb9

The story behind the numbers

'God's Plan' by Drake has firmly established itself in the billion-view club, currently holding the 348th position among over a thousand videos. With steady viewership and ongoing momentum, it remains a significant entry in the music category and continues to attract new audiences over time.

The full story of Drake - God's Plan

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

A billion-view milestone in context, Drake's 'God's Plan' is a notable achievement within the vast landscape of YouTube's most-watched content. Released on February 17, 2018, this music video has garnered an astonishing 1,711,614,150 views, placing it at the 348th position among all videos that have surpassed the billion-view threshold. This impressive feat signifies a level of cultural impact and widespread popularity, as only a select few videos have achieved this milestone.

To put this achievement into perspective, 'God's Plan' ranks among the top 0.03% of all videos on YouTube, a testament to its enduring appeal. The video's massive view count is a reflection of its popularity across different demographics, likely influenced by Drake's global fan base and the song's chart-topping success. The song's success can be inferred from its performance on music charts, although the specific details of its chart performance are not available. As one of the most-watched music videos of all time, 'God's Plan' has cemented its place in the pantheon of YouTube's most iconic content.

Crossing a billion views is a significant milestone for any video, signifying a level of cultural relevance and widespread engagement. It represents a critical mass of viewers who have contributed to the video's view count, often through repeat views or shared recommendations. This level of engagement can be attributed to various factors, including the video's quality, the artist's popularity, and the song's catchy melody. The video's ability to sustain such a high level of engagement over an extended period is a testament to its enduring appeal and the artist's ability to connect with their audience.

As 'God's Plan' continues to attract millions of viewers each month, it appears poised to reach new heights in the coming years. With an estimated 6,643,846 views gained in the last 30 days and an average daily view count of 221,461, this music video shows no signs of slowing down. Its projected path suggests that it may reach 2 billion views in approximately 1,302 days, assuming a consistent view count at the current pace.

The road to one billion views

The road to one billion views for Drake's "God's Plan" began on February 17, 2018, when the song was published. At the time of its release, the music landscape was already well-established, with various trends and artists vying for attention. The song's performance over the subsequent years is a testament to its enduring appeal, as it has continued to attract a significant audience.

As of the current time, "God's Plan" has been online for approximately 8.4 years, a period during which the music industry has undergone considerable changes. The song's age and average pace imply that its views have accumulated gradually, rather than through a sudden surge. The average daily views of around 221,461 suggest a consistent, if not spectacular, performance, with the song continuing to attract a dedicated audience.

The trajectory of "God's Plan" can be characterized as a steady, long-term climb to success. The song's ability to maintain a high level of engagement over an extended period is a rare achievement in the music industry, where trends and tastes can shift rapidly. The fact that it has been able to sustain a significant viewership for nearly a decade is a testament to its enduring popularity. The song's performance also appears to be resistant to the typical fluctuations in viewership that can occur in response to changes in the music landscape. Instead, "God's Plan" has maintained a steady, if not spectacular, performance, with its views continuing to accumulate at a steady pace.

As the song approaches the milestone of 2 billion views, its trajectory suggests that it will continue to be a significant presence in the music industry. The projected time frame of approximately 1,302 days to reach this milestone implies that the song's performance will remain steady, with a consistent flow of new viewers attracted to the song. The estimated ad earnings of around $5,315 per month also suggest that the song will continue to generate significant revenue for its creators, further cementing its place as a major success in the music industry.

Current momentum and view velocity

As of the current date, Drake - God's Plan continues to maintain a significant level of engagement, with the video gaining approximately 6.6 million views in the last 30 days. This represents a substantial increase in its view velocity, suggesting that the song remains popular among its audience. To put this into perspective, the video's average daily views stand at around 221,461, a figure that has likely contributed to its continued growth.

The video's current momentum appears to be driven by its sustained average daily views, which have remained relatively consistent over time. This is likely due to the enduring popularity of the song, with fans continuing to engage with the content. While the exact demographics of the video's viewership are unknown, it is likely that the song's appeal extends to a broad audience, with fans from various regions and age groups continuing to watch and share the video.

At its current pace, Drake - God's Plan is projected to reach 2 billion views in approximately 1,302 days. This represents a significant milestone, and one that is likely to be driven by the video's continued popularity. While the exact timing of this event is uncertain, it is clear that the video remains a major draw for viewers, with its view velocity and average daily views continuing to support its growth. As the video approaches this milestone, it will be interesting to see whether its view velocity continues to increase, or whether it begins to plateau.

Global reach and where it resonates

The video's global reach and resonance can be inferred from its primary language and the channel's country of origin. Although the primary language of the video is unknown, the channel's name, DrakeVEVO, suggests a connection to the Canadian rapper Drake, whose native language is English. Given that the video is published by a channel associated with a prominent English-speaking artist, it is likely that the video's content is in English. This inference is further supported by the channel's country of origin, which is the United States, a predominantly English-speaking country. It appears to be reasonable to assume that the video's content is in English, which would likely make it most popular in countries where English is a primary language.

The video's popularity in the United States is likely, given its ranking in the music category. As the largest music market in the world, the United States tends to be a hub for popular music, and Drake is a well-known artist in the country. Furthermore, the video's ranking in the music category suggests that it has resonated with a significant audience in the United States. Additionally, the video's views gained in the last 30 days and average daily views indicate a steady stream of viewers, which could be indicative of a strong following in the country.

Outside of the United States, the video's popularity may be more pronounced in countries with a significant English-speaking population, such as the United Kingdom, Canada, Australia, and New Zealand. These countries tend to have a high level of cultural exchange with the United States, and their citizens are likely to be familiar with Drake's music. In these countries, the video may have resonated with fans of hip-hop and rap music, who are likely to be drawn to Drake's unique style and lyrics. However, without further data on the video's geographic distribution, it is difficult to determine the exact regions where it has resonated most strongly.

Who is watching

The audience for Drake's 'God's Plan' appears to be predominantly composed of fans of contemporary hip-hop and R&B music. The video's high ranking in the Music category, at #210 of 640, suggests that it has attracted a significant following within this genre. Given the popularity of Drake's music and the video's widespread views, it is likely that a substantial portion of the audience is comprised of young adults and teenagers, who tend to be avid consumers of hip-hop and R&B.

The video's language, although not explicitly stated, likely caters to a global audience, given the widespread popularity of Drake's music and the video's high views. This inference is supported by the fact that hip-hop and R&B have become increasingly globalized in recent years, with artists such as Drake enjoying significant followings across various regions. It is therefore possible that the audience for 'God's Plan' is diverse and geographically dispersed, with viewers from different cultural backgrounds and age groups contributing to the video's massive viewership.

The video's age, approximately 8.4 years since publication, suggests that it has been a consistent performer over time, with a dedicated fan base that continues to engage with the content. The average daily views of ~221,461 and the projected reach of 2 billion views in about 1,302 days at the current pace indicate that the video remains popular among fans of Drake's music. This longevity is likely due to the enduring appeal of the video's genre and the artist's widespread recognition, which continues to attract new viewers and maintain the loyalty of existing fans.

The estimated ad earnings of ~$5,315/month, based on a $0.80 RPM, provide further insight into the video's commercial appeal. This figure suggests that the video remains a valuable asset for the channel, DrakeVEVO, and continues to generate revenue through advertising. The sustained popularity of 'God's Plan' is therefore likely to be driven by a combination of factors, including its genre, artist recognition, and the enduring appeal of hip-hop and R&B music among young audiences.

How it stacks up against its peers

In the music category, where it ranks #210 out of 640 videos, Drake - God's Plan appears to be a significant performer. This ranking suggests that the video is among the top 33% of all music videos that have reached the billion-view milestone, indicating a substantial level of popularity within its genre. To put this into perspective, only about 32% of all music videos that have achieved this feat are ranked higher, while the remaining 67% are ranked lower. This implies that Drake - God's Plan is likely a standout in its category, with a unique combination of factors contributing to its success.

When compared to the broader billion-view field, where it ranks #348 out of 1,031 videos, Drake - God's Plan appears to be a solid but not exceptional performer. This ranking suggests that the video is among the top 33% of all billion-view videos, but it falls short of the top 10% that are ranked #1 to #100. The top 10% of billion-view videos tend to be highly influential and widely popular across various demographics, often serving as cultural touchstones. In contrast, Drake - God's Plan appears to be more of a niche performer, with a strong following within its specific audience but less of an impact on the broader cultural landscape.

The fact that Drake - God's Plan is projected to reach 2 billion views in about 1,302 days at its current pace suggests that it will continue to be a significant performer in the music category. However, this achievement would still place it outside the top 10% of all billion-view videos, indicating that it may not reach the same level of cultural significance as some of its peers. Nonetheless, its continued popularity and projected growth in views make it an interesting case study in the music industry's shifting landscape and the factors that contribute to a video's success.

The estimated economics of a billion-view video

The estimated ad earnings of a billion-view video like Drake - God's Plan are a complex and multifaceted issue. According to available data, this video is estimated to earn approximately $5,315 per month, assuming a $0.80 RPM - revenue per mille - or revenue per 1,000 views. This estimate is based on the video's current pace and views gained in the last 30 days, which is approximately 6,643,846 views. However, it is essential to note that this figure is only an estimate and actual earnings may vary significantly due to factors such as ad-share, region, and format.

The RPM assumption of $0.80 is a commonly cited estimate, but it is essential to recognize that this figure can fluctuate greatly depending on the specific context. Ad-share, which refers to the proportion of ad revenue allocated to the content creator, can range from 45% to 75% or more, depending on the platform and the type of content. Region also plays a significant role, as ad rates can vary significantly depending on the location and demographics of the viewers. Additionally, the format of the video, such as music, vlog, or educational content, can also impact ad earnings.

The actual ad earnings of a billion-view video like Drake - God's Plan may be higher or lower than the estimated $5,315 per month. The video's primary language is unknown, which may impact ad earnings, as some platforms may allocate higher ad rates to content in certain languages. Furthermore, the video's age, approximately 8.4 years since publication, may also impact ad earnings, as views and ad revenue tend to decline over time. The estimated ad earnings of this video should be viewed as a rough estimate rather than a precise figure, and actual earnings may vary significantly due to the complex interplay of various factors.

A billion views in perspective

A billion views in perspective is a daunting task, especially when dealing with a video like Drake - God's Plan. With a staggering 1,711,614,150 views, this video stands as a testament to the enduring power of music on YouTube. To put this number into context, consider that the video has been viewed approximately 221,461 times every day since its publication on February 17, 2018. This translates to an astonishing 9,430 views per hour, or roughly 157 views per minute. To break it down further, this means that every hour, 157 people from around the world are watching Drake - God's Plan, a truly remarkable feat.

The age of the video, approximately 8.4 years, also provides a unique perspective on its view count. In this time, the video has accumulated an average of 221,461 views per day, a pace that has remained remarkably consistent. This suggests that the video's appeal is not limited to a specific demographic or region, but rather has managed to transcend time and geography. The video's ability to maintain a high view count over an extended period is a testament to its enduring popularity.

As for the video's projected future, it is estimated to reach 2 billion views in approximately 1,302 days at its current pace. This means that if the video continues to attract viewers at the same rate, it will have been viewed over 2 billion times in roughly 3.6 years. This projection highlights the video's potential for continued growth and its ability to remain a prominent force on YouTube for years to come.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. At the time of its publication on February 17, 2018, the video 'God's Plan' by Drake was likely to be a significant release, given the artist's popularity at the time. However, it was not until it crossed the one billion view threshold that its true magnitude became apparent. Reaching this milestone, it entered the ranks of the most viewed videos on the platform, and its subsequent performance has only served to solidify its position.

As of the data available, the video has garnered a staggering 1.71 billion views, placing it at #348 of 1,031 billion-view videos. This impressive feat is a testament to the enduring appeal of the song, which continues to attract new viewers even years after its initial release. The video's performance in the music category, where it ranks #210 of 640, suggests that its appeal transcends genre-specific audiences, drawing in viewers from a broad range of backgrounds.

One billion views was merely the starting point for 'God's Plan', as it has since continued to climb the view-count ladder. At 1.5 billion views, it stands as a testament to the artist's ability to maintain a strong online presence. The next major milestone on the horizon is the two billion view mark, which it is projected to reach in approximately 1,302 days at its current pace. This achievement will likely cement its status as one of the most viewed videos on the platform, and its continued success will be closely watched by fans and industry observers alike.

The video's projected ad earnings, estimated at ~$5,315 per month, suggest that it continues to generate significant revenue for its creators. This figure is likely influenced by its ongoing popularity, as well as the continued growth of the video's view count. As it continues to climb the view-count ladder, it will be interesting to see how its performance evolves, and whether it will continue to be a major player in the world of online music consumption.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •All-time rank: #348 of 1,029 videos
  • •Currently ranked #210 in the music category
  • •Projected to hit 2 billion views in about 1,296 days
  • •Estimated monthly earnings of ~$5,340

Did you know?

  • •Did you know 'God's Plan' has been viewed over 1.7 billion times since its release?
  • •The music video for 'God's Plan' ranks 210th in the music category.
  • •This video is projected to reach 2 billion views in approximately 1,296 days.

More about this video

Who it's for

This video likely appeals to a broad audience of music fans, particularly those who enjoy hip-hop and contemporary pop. It tends to attract viewers across various age groups who appreciate mainstream music.

Where it's popular

'God's Plan' is likely most popular in English-speaking countries, driven by Drake's global presence and the song's widespread appeal. Its cultural impact resonates particularly in North America and the UK.

Growth trajectory

The video's growth rate shows an average of about 222,510 views daily, with a recent gain of approximately 6.68 million views over the last month. At this pace, it is projected to reach the next billion views in around 1,296 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Drake - God's Plan have?

Drake - God's Plan by DrakeVEVO currently has 1,728,095,893 views on YouTube. It is ranked #357 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Drake - God's Plan have?

Drake - God's Plan has 17,008,635 likes on YouTube, which gives it a like-to-view ratio of 0.98%.

When was Drake - God's Plan published?

Drake - God's Plan was published on February 17, 2018 by DrakeVEVO.

What rank is this video among Music videos?

Drake - God's Plan is ranked #212 among Music videos in the YouTube Billion Views Club with 1.73B views. See full Music ranking →

What is the total number of views for 'God's Plan'?

'God's Plan' has amassed over 1.71 billion views since its release.

When was 'God's Plan' published?

'God's Plan' was published on February 17, 2018.

How much does 'God's Plan' earn from ads?

The estimated ad earnings for 'God's Plan' are around $5,340 per month.

View Count History

Full timeline · 35 data points

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