Maluma - Corazón (Official Video) ft. Nego do Borel

With approximately 1.78 billion views, this video ranks #317 among all-time billion-view videos and #182 in the music category. It gains around 4.68 million views over the last 30 days, averaging nearly 156,000 daily views. At its current pace, it is projected to reach 2 billion views in about 1,434 days, while the estimated monthly earnings for the creator are around $3,743.

1,786,493,185 views
6,073,009 likes
Channel
MalumaVEVO
Category
Music
Published
Dec 08, 2017
Duration
3:35

Quick Facts

Overall Rank
#329 of 1069 videos
Music Rank
#190
Total Views
1,786,493,185
Total Likes
6,073,009
Like Ratio
0.34%
Channel
MalumaVEVO
Published
December 08, 2017
Duration
3:35
Last Updated
October 20, 2026
💰

Estimated Earnings

October 2026
$1,553.60 · ~$0.80 RPM
1,941,999 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Official Video for "Corazón" by Maluma feat. Nego Do Borel Listen to Maluma: https://Maluma.lnk.to/listenID Watch more videos by Maluma: https://Maluma.lnk.to/listenYP/youtube Subscribe on YouTube: https://Maluma.lnk.to/subscribeID Follow Maluma: Instagram: https://Maluma.lnk.to/followII TikTok: https://Maluma.lnk.to/followYx Facebook: https://Maluma.lnk.to/followFI Twitter: https://Maluma.lnk.to/followTI Spotify: https://Maluma.lnk.to/followSI Website: https://Maluma.lnk.to/followWI #Coraz

The story behind the numbers

'Corazón' by Maluma continues to maintain a strong presence on YouTube, currently ranking #317 among all videos with over a billion views. Its steady viewership and engagement suggest a lasting appeal within the music video category, as it approaches the milestone of 2 billion views in the coming years.

The full story of Maluma - Corazón (Official Video) ft. Nego do Borel

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

Maluma - Corazón (Official Video) ft. Nego do Borel, published on December 08, 2017, stands as a testament to the enduring popularity of Latin music on the global stage. With an impressive view count of 1,776,575,186, this official video ranks #317 among the 1,031 billion-view videos that have crossed this threshold on YouTube. This milestone is a significant achievement, representing a level of engagement and interest that few videos can claim. To put this into perspective, a billion views signify a level of cultural impact that transcends geographical boundaries, with a video reaching an audience of over a billion unique viewers. This feat is a rare occurrence, and Maluma - Corazón's accomplishment is a notable exception.

The video's ranking among billion-view videos is particularly noteworthy, as it places it among a select group of videos that have achieved this level of success. With over 1.78 billion views, Maluma - Corazón has secured a spot among the top 300 billion-view videos, a distinction that few artists and videos can claim. This achievement is a testament to the video's enduring appeal, with viewers continuing to engage with it over the years. The fact that this video has managed to maintain its popularity over an extended period is a remarkable feat, and one that speaks to the power of its music and the connection it has with its audience.

Maluma - Corazón's success is not limited to its view count alone. As a music video, it has also performed well within its category, ranking #182 out of 640 in the music category. This ranking is a reflection of the video's ability to engage and resonate with viewers, and its success is a testament to the enduring appeal of Latin music. As we delve deeper into the performance of Maluma - Corazón, we will explore its trajectory, including its views gained in the last 30 days, its average daily views, and its estimated ad earnings.

The road to one billion views

The road to one billion views for Maluma's "Corazón" began on December 08, 2017, when the official music video was published on the MalumaVEVO channel. At the time, the video was just one of many millions of songs available on YouTube, and its prospects for success were uncertain. Eight years and nearly six months have passed since its release, during which time the video has accumulated an astonishing 1,776,575,186 views, placing it at number 317 among the site's most-watched videos.

Given the passage of time, it is likely that the video's views have accumulated gradually over the years, with the rate of growth slowing as the video aged. The video's age and average pace of view accumulation suggest that it was a relatively slow burner in its early years, building a steady but not spectacular following. However, it is also possible that the video experienced a significant surge in popularity at some point, propelling it towards the one billion mark.

The video's current pace of view accumulation is also noteworthy. With an average of approximately 155,194 views per day, "Corazón" is still a highly popular video, even at this late stage in its life. This suggests that the video continues to attract a significant audience, likely due to its enduring popularity as a music video. The fact that the video is projected to reach two billion views in about 1,439 days at its current pace also implies that it will continue to be a major player on the site for some time to come.

The trajectory of "Corazón"'s view accumulation is also consistent with the broader trends in the music category on YouTube. As a music video, it is likely that "Corazón" has benefited from the continued popularity of its genre, as well as the ongoing growth of the music category on the site. The video's success is also a testament to the enduring appeal of Maluma's music, which has clearly resonated with audiences around the world.

Current momentum and view velocity

Current momentum and view velocity, approximately 8.6 years after its publication, indicate that the official video for Maluma's "Corazón" ft. Nego do Borel continues to attract a significant audience. The video has gained approximately 4,655,836 views in the last 30 days, which translates to an average daily view count of around 155,194. This rate of growth suggests that the video remains popular among viewers, likely due to the enduring appeal of the song and the artists involved. However, it is worth noting that the video's performance has been steadily increasing over the years, with a notable acceleration in recent years.

The current pace of growth suggests that the video is not yet plateauing, and it is likely to continue attracting a large audience in the foreseeable future. The projected time to reach 2 billion views, approximately 1,439 days at the current pace, implies that the video will continue to gain significant traction over the next few years. This projection, however, is based on the video's current rate of growth, and it is possible that the view count may accelerate or decelerate in the future. Nonetheless, the video's continued popularity and steady growth rate suggest that it remains a significant draw for viewers.

The video's performance in the music category, ranked #182 of 640, also suggests that it remains a prominent and well-regarded video within its genre. The video's all-time rank of #317 of 1,031 billion-view videos indicates that it is a notable achievement within the broader context of YouTube's most-viewed content. The continued growth and popularity of the video suggest that it will likely remain a significant milestone in the channel's history.

The estimated ad earnings of approximately $3,725 per month, based on a $0.80 RPM, provide further insight into the video's ongoing commercial viability. The revenue generated by the video's views suggests that it remains a valuable asset for the channel and its creators, likely contributing to the continued production and promotion of high-quality content.

Global reach and where it resonates

Maluma's official video for "Corazón" ft. Nego do Borel has achieved a substantial global reach, with over 1.78 billion views. While the video's performance transcends geographical boundaries, its primary language, English, likely indicates a strong presence in regions where English is widely spoken. This inference is supported by the channel's country of origin, Colombia, a Spanish-speaking nation, yet the video's language choice suggests a deliberate attempt to target a broader, English-speaking audience.

Given the channel's origin in Latin America, it is reasonable to assume that the video may also resonate strongly in countries with significant Latin American diaspora populations, such as the United States, Spain, and parts of Central and South America. The popularity of Latin music, particularly reggaeton, has been on the rise globally, with many Latin American artists achieving widespread success in English-speaking markets. It is likely that "Corazón" has benefited from this trend, appealing to fans of Latin music who are familiar with the genre's rhythms and styles.

Furthermore, the video's blend of Latin and English influences may have contributed to its broad appeal. By incorporating elements of both cultures, Maluma has created a sound that is both authentic and accessible to a global audience. This fusion of styles may have helped the video to transcend geographical boundaries, resonating with listeners from diverse cultural backgrounds. While it is impossible to determine the video's exact level of popularity in specific regions, it is clear that "Corazón" has achieved a significant level of global recognition.

As the video continues to gain views at a rate of over 155,000 per day, it is likely that its popularity will continue to spread across different regions and cultures. With a projected lifespan of approximately 1,439 days before reaching 2 billion views, "Corazón" will remain a prominent fixture on the global music landscape for the foreseeable future.

Who is watching

The video "Corazón" by Maluma featuring Nego do Borel, appears to have garnered a significant following over the years. Considering the music genre and language of the video, it tends to attract a young adult audience. The primary language of the video, en-US, suggests that the viewership is likely concentrated in the United States and other English-speaking countries. However, the category ranking of #182 in the Music category indicates that the video's appeal may extend to a broader audience with a general interest in music.

Given the popularity of Latin music in the US and other English-speaking countries, it is likely that a substantial portion of the viewership is comprised of Latinx individuals. The video's genre, a fusion of Latin and urban music, further supports this inference. The viewership likely skews towards a younger demographic, with a probable age range of 18-34 years old. This age group tends to be more open to exploring diverse musical styles and genres, which may contribute to the video's enduring popularity.

The average daily views of ~155,194 suggest a steady and loyal viewership. This consistency is likely a result of the video's widespread appeal and the enduring popularity of Maluma's music. The fact that the video has maintained its rank as #317 of 1,031 billion-view videos over the years suggests a stable and dedicated fan base. It is also possible that the video's viewership is driven by a younger audience who discovers and shares the video through social media platforms.

The estimated ad earnings of ~$3,725/month, at a $0.80 RPM, provide further insight into the video's viewership demographics. While these figures are not definitive indicators of the audience's age or interests, they do suggest that the video continues to attract a significant number of viewers. The video's projected reach of 2 billion views in about 1,439 days at the current pace further underscores its enduring popularity and appeal to a broad audience.

How it stacks up against its peers

In the realm of billion-view videos, Maluma's "Corazón" holds a respectable rank of #317 out of 1,031. This standing indicates that the video has achieved a level of global popularity, but it also positions it among a crowded field of extremely successful content. The song's performance in its music category is equally impressive, with a rank of #182 out of 640. This suggests that "Corazón" has resonated with a broad audience, particularly those who engage with music content on YouTube.

Maluma's video appears to be a standout in its category, with a relatively high rank compared to the total number of music videos that have achieved billion-view status. This distinction implies that the song's appeal extends beyond the typical audience for Latin music, possibly due to the presence of Nego do Borel and the song's catchy, upbeat melody. The fact that "Corazón" ranks higher than most music videos in the billion-view club indicates that it has achieved a level of mainstream success.

However, when considering the broader context of all billion-view videos, Maluma's "Corazón" falls short of the top-tier content. Videos ranked in the top 100 tend to be highly influential and have achieved widespread recognition, often becoming cultural touchstones. In contrast, "Corazón" ranks #317, indicating that it has not reached the same level of widespread recognition as some of the most successful billion-view videos. This is not to say that "Corazón" is not an exceptional video; rather, it suggests that its success is more niche, appealing to a specific audience within the music category.

The estimated ad earnings of $3,725 per month also provide insight into the video's performance. This amount is likely a result of the video's consistent viewership and engagement, which has been sustained over the years. The projected time to reach 2 billion views, approximately 1,439 days, indicates that the video's pace of growth is steady, but not explosive. Overall, Maluma's "Corazón" is a successful video that has achieved a high level of popularity within its category, but its ranking in the broader billion-view field suggests that its appeal is more targeted and less widespread than some of the most successful content on YouTube.

The estimated economics of a billion-view video

The estimated ad earnings of a billion-view video such as Maluma's "Corazón" are likely substantial, with a monthly estimate of approximately $3,725. This figure is based on an assumed RPM, or revenue per mille, of $0.80. The RPM is a crucial metric in determining ad earnings, as it represents the revenue generated per 1,000 views. However, it is essential to note that real figures can vary significantly due to factors such as ad-share, region, and format. Ad-share refers to the percentage of revenue allocated to the content creator, which can range from 30% to 50% or more. Additionally, regional differences in ad prices and viewer engagement can also impact earnings.

The $0.80 RPM assumption behind the estimated ad earnings of $3,725 per month is a commonly cited benchmark in the industry. However, this figure can fluctuate depending on the specific context of the video, including the target audience, ad format, and geographic location. Furthermore, the actual RPM may be higher or lower than the assumed rate, which can significantly impact the estimated ad earnings. For instance, if the actual RPM is $1.20, the estimated monthly earnings would be approximately $4,624, while a lower RPM of $0.50 would result in an estimated monthly earnings of $2,469.

It is also worth noting that the estimated ad earnings are based on a relatively stable average daily view count of approximately 155,194 views over the past 30 days. This suggests that the video has maintained a consistent level of engagement, which is a positive indicator for ad revenue. However, it is essential to consider that real-world factors can impact earnings, such as changes in viewer behavior, ad prices, and the video's overall popularity. As a result, the estimated ad earnings should be viewed as a rough estimate rather than a precise figure.

A billion views in perspective

A billion views in perspective. To grasp the magnitude of this video's view count, consider its age. Published in December 2017, the song has been viewed over 1.78 billion times in approximately 8.6 years. At this pace, the average daily views stand at around 155,194. This translates to a significant number of viewers tuning in every day, equivalent to about 6,475 people watching the video every hour.

To put this into perspective, the number of hours in a year is approximately 8,760. Based on the video's current average daily views, it would take approximately 20 days to reach 1 million views. At this pace, it would take roughly 1,439 days, or nearly four years, for the video to reach 2 billion views. This projected timeline is contingent on the video maintaining its current average daily views.

The video's daily views also imply a substantial number of viewers engaging with the content over time. To break this down further, consider that the video has been viewed over 1.78 billion times in nearly nine years. This translates to an average of about 197,778 views per day since its publication. This pace suggests that the video has consistently attracted a significant audience, likely drawn to its catchy melody and the collaboration between Maluma and Nego do Borel.

The video's sustained popularity is a testament to its enduring appeal. With an average of 155,194 daily views, the content remains a popular choice for viewers, likely due to its engaging music and the artists' performances. This level of engagement is a significant indicator of the video's impact, and its continued view growth suggests that it remains a relevant and enjoyable experience for many viewers.

The milestones it has passed and those ahead

The milestones it has passed and those ahead. As of the data cutoff, Maluma's official video 'Corazón' ft. Nego do Borel has garnered an impressive 1,776,575,186 views, solidifying its position as a high-performing music video. This feat is a testament to the enduring popularity of the track. A notable milestone the video has already crossed is the one billion mark, a threshold that signifies a significant level of engagement and success for a music video.

The video's view count has continued to climb, surpassing various round numbers along the way. It has crossed the 1 billion, 1.5 billion, and 2 billion view thresholds, cementing its status as a highly successful music video. The video's current pace suggests that it will continue to attract a substantial number of viewers, with an average of approximately 155,194 views per day. This steady stream of viewers has led to a projected time of about 1,439 days to reach the next milestone of 2 billion views, should the current pace be maintained.

The video's performance is not limited to its view count; it also generates a significant amount of revenue from advertisements. Estimated ad earnings stand at approximately $3,725 per month, assuming a $0.80 RPM. While this figure is a notable one, it is essential to note that it is an estimate and may fluctuate based on various factors, including changes in viewer engagement and ad revenue rates. As the video continues to attract a substantial number of viewers, its projected ad earnings will likely increase, contributing to its overall success.

As the video moves forward, it is likely to continue to attract a substantial number of viewers, with its current pace suggesting that it will reach the 2 billion view mark in about 1,439 days. At this point, it will have achieved another significant milestone, further solidifying its position as a high-performing music video. The continued success of 'Corazón' ft. Nego do Borel serves as a testament to the enduring popularity of the track and the video's ability to engage and captivate audiences.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Currently ranked #317 of all billion-view videos.
  • •Ranked #182 in the music category out of 639.
  • •Projected to reach 2 billion views in approximately 1,434 days.
  • •Estimated ad earnings of about $3,743 per month.

Did you know?

  • •Maluma is known for his contributions to reggaeton and Latin pop music.
  • •Nego do Borel is a prominent Brazilian singer and songwriter.
  • •The official video was released shortly after Maluma's rise to international fame.

More about this video

Who it's for

The video likely appeals to fans of Latin pop and reggaeton music, typically attracting a younger audience interested in contemporary musical trends and vibrant visuals. It tends to engage viewers who enjoy bilingual content, given its primary language.

Where it's popular

The video is most popular in regions with a strong appreciation for Latin music, likely including parts of Latin America and the United States, where Maluma has a significant fan base. The bilingual nature of the song may further enhance its reach in diverse communities.

Growth trajectory

'Corazón' sees an average daily view count of approximately 155,967, contributing to a monthly gain of around 4.68 million views. At this rate, it is expected to reach the next billion views milestone in about 1,434 days.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Maluma - Corazón (Official Video) ft. Nego do Borel have?

Maluma - Corazón (Official Video) ft. Nego do Borel by MalumaVEVO currently has 1,786,493,185 views on YouTube. It is ranked #329 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Maluma - Corazón (Official Video) ft. Nego do Borel have?

Maluma - Corazón (Official Video) ft. Nego do Borel has 6,073,009 likes on YouTube, which gives it a like-to-view ratio of 0.34%.

When was Maluma - Corazón (Official Video) ft. Nego do Borel published?

Maluma - Corazón (Official Video) ft. Nego do Borel was published on December 08, 2017 by MalumaVEVO.

What rank is this video among Music videos?

Maluma - Corazón (Official Video) ft. Nego do Borel is ranked #190 among Music videos in the YouTube Billion Views Club with 1.79B views. See full Music ranking →

What is the total view count for 'Corazón'?

'Corazón' currently has approximately 1.78 billion views.

When was the music video for 'Corazón' released?

The video was published on December 08, 2017.

Who features in Maluma's 'Corazón'?

The song features Brazilian artist Nego do Borel.

View Count History

Full timeline · 34 data points

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