What is the most viewed Music video on YouTube?

One Direction - What Makes You Beautiful (Lyric Video) by OneDirectionVEVO is ranked #670 among Music videos in the YouTube Billion Views Club with 45.61M views.

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One Direction - What Makes You Beautiful (Lyric Video)

Name: One Direction - What Makes You Beautiful (Lyric Video)
Uploaded: 2011-08-10T18:30:35+00:00
Duration: 3 min 23 s
Channel: OneDirectionVEVO
Description: "One Direction - What Makes You Beautiful (Lyric Video)" by OneDirectionVEVO has now passed 0.05 billion views, ranking #1,074 of 1,073 videos in the YouTube Billion Views Club. It is the #670 most-viewed Music video among 669 in the club. Over the last 30 days it has added about 10.32K views. It was published about 15.2 years ago.

"One Direction - What Makes You Beautiful (Lyric Video)" by OneDirectionVEVO has now passed 0.05 billion views, ranking #1,074 of 1,073 videos in the YouTube Billion Views Club. It is the #670 most-viewed Music video among 669 in the club. Over the last 30 days it has added about 10.32K views. It was published about 15.2 years ago.

45,611,837 views

329,988 likes

Channel

OneDirectionVEVO

Quick Facts

Overall Rank: #1074 of 1073 videos
Music Rank: #670
Total Views: 45,611,837
Total Likes: 329,988
Like Ratio: 0.72%
Channel: OneDirectionVEVO
Published: August 10, 2011
Duration: 3:23
Last Updated: November 01, 2026

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Estimated Earnings

November 2026

$0.28 · ~$0.80 RPM

344 views gained this month

View Full History

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

One Direction – What Makes You Beautiful (Lyric Video) Follow on Spotify - https://1D.lnk.to/Spotify Listen on Apple Music - https://1D.lnk.to/AppleMusic Listen on Amazon Music - https://1D.lnk.to/AmazonMusic Listen on Deezer - https://1D.lnk.to/Deezer Listen on YouTube Music - https://smarturl.it/OneDirection_YTMusic WATCH STORY OF MY LIFE MUSIC VIDEO ► https://smarturl.it/OneDirection_SOML WATCH YOU & I MUSIC VIDEO ► https://smarturl.it/OneDirection_Y_and_I WATCH DRAG ME DOWN MUSIC VIDEO ► h

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Frequently Asked Questions

How many views does One Direction - What Makes You Beautiful (Lyric Video) have?

One Direction - What Makes You Beautiful (Lyric Video) by OneDirectionVEVO currently has 45,611,837 views on YouTube. It is ranked #1074 among all 1073 videos in the YouTube Billion Views Club.

How many likes does One Direction - What Makes You Beautiful (Lyric Video) have?

One Direction - What Makes You Beautiful (Lyric Video) has 329,988 likes on YouTube, which gives it a like-to-view ratio of 0.72%.

When was One Direction - What Makes You Beautiful (Lyric Video) published?

One Direction - What Makes You Beautiful (Lyric Video) was published on August 10, 2011 by OneDirectionVEVO.

What rank is this video among Music videos?

One Direction - What Makes You Beautiful (Lyric Video) is ranked #670 among Music videos in the YouTube Billion Views Club with 45.61M views. See full Music ranking →