Eminem - Not Afraid

With over 2.10 billion views, Eminem's "Not Afraid" ranks #211 among all-time videos with over 1 billion views and #120 in the music category. The video has gained approximately 7.17 million views in the last 30 days, averaging around 239,159 daily views. Since its release about 16.1 years ago, it continues to generate an estimated $5,740 monthly in creator earnings.

2,124,975,177 views
13,250,697 likes
Channel
EminemVEVO
Category
Music
Published
Jun 05, 2010
Duration
4:19

Quick Facts

Overall Rank
#214 of 1069 videos
Music Rank
#122
Total Views
2,124,975,177
Total Likes
13,250,697
Like Ratio
0.62%
Channel
EminemVEVO
Published
June 05, 2010
Duration
4:19
Last Updated
October 19, 2026
💰

Estimated Earnings

October 2026
$5,900.21 · ~$0.80 RPM
7,375,260 views gained this month

Best-estimate creator earnings using 2026 category-specific RPM data (Shorts, Music, Gaming, Finance, etc.) net of YouTube's 45% share. Actual revenue varies with geography, ad demand, audience, and YouTube Premium splits.

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YouTube's official description

Source: the uploader's own description on YouTube. The analysis above is YTBVC's own.

Music video by Eminem performing Not Afraid. (C) 2010 Aftermath Records #VEVOCertified on September 11, 2010.http://www.vevo.com/certified http://www.youtube.com/vevocertified

The story behind the numbers

'Not Afraid' by Eminem continues to maintain a strong presence in the music landscape, currently ranking #211 among all billion-view videos. Its consistent daily views reflect its enduring popularity since its release in 2010, showcasing Eminem's lasting impact on the genre.

The full story of Eminem - Not Afraid

An original, data-driven analysis built from YTBVC's own tracking - view velocity, rankings, milestone projections and earnings estimates YouTube doesn't publish.

A billion-view milestone in context

Eminem's "Not Afraid," released on June 5, 2010, has garnered significant attention on the YouTube platform, amassing a view count of 2,096,810,475, which translates to approximately 2.10 billion views. This impressive figure positions the music video at the 211th spot among the 1,029 videos that have reached the billion-view milestone, ranking it 120th within the music category out of 639 videos. The song, delivered in English with a primary focus on the en-US audience, represents not only a commercial success for the artist but also an important cultural touchstone in the realm of hip-hop and popular music.

Crossing the billion-view threshold is a notable achievement that signifies widespread popularity and a lasting impact within the digital landscape. For a music video, it often indicates that the song has resonated with audiences across different demographics and regions, leading to sustained engagement over time. The view count reflects not only the initial release's reception but also the song's ability to attract new listeners years after its debut. The continued relevance of "Not Afraid" is exemplified by its ongoing performance, as it has gained approximately 7,174,785 views in the last 30 days, averaging around 239,159 views daily.

The financial implications of reaching such a vast audience are also noteworthy. The estimated ad earnings for "Not Afraid" are around $5,740 per month, based on a revenue per mille (RPM) of $0.80. This suggests that the video generates a consistent stream of income, contributing to Eminem's overall success as a recording artist and reinforcing the lucrative nature of digital platforms for musicians.

In the context of its release, "Not Afraid" stands as a powerful statement of resilience and determination, themes that resonate with many listeners. As it continues to attract viewers more than 16 years after its publication, the song's enduring appeal highlights the evolving landscape of music consumption and the role of platforms like YouTube in shaping the careers of artists. The video's rank and view count underscore its significance in the broader narrative of modern music and its connection with audiences worldwide.

The road to one billion views

Eminem's "Not Afraid," published on June 5, 2010, has been available for approximately 16.2 years. Over this extensive period, the music video has garnered a staggering 2,096,810,475 views, placing it at the 211th position among the 1,029 videos that have achieved over one billion views. This impressive milestone suggests that the song has maintained a steady appeal since its release, reflecting Eminem's lasting popularity and the track's resonance with audiences.

The average daily view count for "Not Afraid" stands at around 239,159, indicating a consistent interest in the video even years after its initial launch. The relatively high number of views accumulated in the last 30 days, approximately 7,174,785, further supports the notion that the video continues to attract new viewers while also being revisited by long-time fans. Such patterns suggest that "Not Afraid" has not only reached its audience upon release but has also cultivated a growing fan base over time, likely due to its themes of resilience and empowerment that resonate across different generations.

The trajectory of views for "Not Afraid" reflects a gradual yet sustained accumulation rather than a sudden spike that is often observed in viral content. This steady growth is indicative of Eminem's established presence in the music industry and the song's enduring relevance. The video has likely benefited from being part of a well-regarded discography, as well as from the artist's strategic use of social media and promotional appearances that keep the song in public conversation.

Moreover, the category ranking of the video positions it as a notable entry within the music genre, where it ranks 120th out of 639 videos. This ranking reinforces the idea that "Not Afraid" has successfully carved out a niche in a highly competitive field, reflecting both the artist's skill and the video’s production quality. As it continues to accumulate views, the longevity of "Not Afraid" exemplifies the dynamics of a well-crafted music video that resonates deeply with audiences, reinforcing Eminem’s status as a key figure in popular music.

Current momentum and view velocity

As of October 2023, "Not Afraid" by Eminem continues to demonstrate significant viewer engagement, recently gaining approximately 7,174,785 views over the last 30 days. This translates to an average daily view count of about 239,159, indicating a steady interest in the video nearly 16.2 years after its initial release on June 5, 2010. Such a consistent daily view rate suggests that while the video may not be experiencing explosive growth, it is still attracting a substantial number of viewers on a regular basis.

Given its current momentum, "Not Afraid" appears to be maintaining a solid presence within the realm of popular music videos. The recent monthly views mark a notable level of activity, indicating that the video likely still resonates with audiences, possibly due to its themes or Eminem's enduring popularity. Although the video has accumulated a total of over 2.10 billion views, the recent view velocity suggests it is not yet plateauing, as it continues to draw in new viewers.

If this trend persists, the video may be on track to reach the next billion views, although precise projections are challenging to determine. At the current pace of approximately 239,159 daily views, it would take a considerable amount of time to reach a third billion. However, the sustained interest implies that the video could continue to evolve within the digital landscape, attracting both long-time fans and new listeners.

Overall, while "Not Afraid" may not be gaining views at the same rapid rate it once did shortly after its release, its current performance underscores its lasting appeal. The average daily views and recent monthly gains suggest that the track remains a relevant and influential piece of contemporary music, likely drawing in a diverse audience across various demographics. As the video continues to accumulate views, it reinforces the notion that classic tracks can maintain their significance long after their initial launch.

Global reach and where it resonates

Eminem's "Not Afraid," published on June 5, 2010, has amassed over 2.1 billion views, positioning it as the 211th most viewed video among those that have surpassed the billion-view mark. Given that the primary language of the video is English, it is reasonable to infer that the video resonates most strongly with audiences in English-speaking regions. This includes the United States, the United Kingdom, Canada, Australia, and other countries where English is a primary or widely spoken language.

Considering that the video is hosted on the EminemVEVO channel, which is associated with the renowned American rapper Eminem, it is likely that the video has garnered significant attention in the United States, where both the artist and his channel originate. Eminem's popularity in his home country has been well-documented, and his fan base is extensive, contributing to the video’s substantial view count. Therefore, it is plausible that a significant portion of the views comes from American viewers, who may have a strong cultural affinity for his music and lyrical themes.

The music genre, hip-hop, tends to have a diverse yet concentrated audience, often appealing to younger demographics who engage heavily with digital platforms. While the primary engagement is likely from English-speaking countries, the universal appeal of hip-hop may also attract viewers from non-English speaking regions, particularly among those who appreciate the genre and are familiar with Eminem's work. This could include countries in Europe, Latin America, and parts of Asia, where hip-hop culture has grown in popularity over the years.

Additionally, the video's performance metrics indicate a steady stream of views, with an average of about 239,159 daily views and approximately 7.2 million views gained in the last 30 days. This sustained interest over more than 16 years suggests that "Not Afraid" maintains relevance and continues to resonate with both long-time fans and new listeners. The combination of its lyrical content, Eminem's established reputation in the music industry, and the inherent shareability of music videos in the digital age likely contributes to its ongoing global reach, reinforcing the notion that it appeals to a broad audience that extends beyond English-speaking countries. However, without specific geographic data, these insights remain informed inferences based on the video's language and the artist's origin.

Who is watching

The music video for "Not Afraid" by Eminem, published on June 5, 2010, has amassed over 2 billion views, indicating a substantial and likely diverse audience. Given the song's genre, which falls within hip-hop and rap, it is reasonable to infer that the viewership may skew towards younger demographics, particularly those in their late teens to early thirties. This age group often gravitates towards contemporary music styles that resonate with themes of personal struggle, resilience, and empowerment—central elements of Eminem's work.

The primary language of the video is English, which suggests that a significant portion of its audience likely resides in English-speaking countries. However, Eminem's global appeal tends to transcend regional boundaries, attracting listeners from various backgrounds who appreciate the artistry and lyrical depth of his music. As a prominent figure in the music industry, his work has been influential in shaping the genre, thereby drawing in fans who are not only interested in hip-hop but also in the broader cultural narratives that it represents.

The song's themes of overcoming adversity and self-assertion may resonate particularly with individuals who face challenges in their lives, which could include a wide range of age groups beyond the immediate young adult demographic. Furthermore, the motivational message may attract viewers who are seeking inspiration, likely contributing to its sustained popularity over time. Additionally, listeners interested in lyrical complexity and storytelling in music may find Eminem's style compelling, further broadening the potential audience base.

With an average of approximately 239,159 views per day and a notable influx of around 7 million views in the past month, "Not Afraid" continues to engage viewers. This ongoing interest suggests that the song remains relevant, appealing to both longtime fans of Eminem and newer listeners discovering his work. The ad earnings estimated at around $5,740 per month indicate a healthy level of engagement, supporting the notion that the video continues to attract attention from various audience segments, including those who may be exploring the hip-hop genre or seeking out motivational content in music.

Overall, while specific demographic data is not available, it is evident that "Not Afraid" appeals to a likely wide-ranging audience, characterized by varied interests in music, personal growth, and the impactful storytelling that Eminem embodies in his artistry.

How it stacks up against its peers

"Not Afraid" by Eminem, published on June 5, 2010, has amassed over 2.09 billion views, placing it at an all-time rank of #211 among the 1,029 videos that have crossed the billion-view milestone. This significant viewership reflects not only the song's popularity but also its enduring appeal in the music genre. Within the music category, the video ranks at #120 out of 639 total billion-view videos, indicating that while it is among the most-watched music videos on the platform, it does not occupy the absolute top tier when compared to others in the same category.

The overall ranking of #211 signifies that "Not Afraid" has performed exceptionally well in the context of all billion-view videos, but it is important to recognize that there are still a considerable number of videos with higher visibility. This ranking can be attributed to various factors, including the competitive nature of the music genre, where numerous artists vie for audience attention. However, Eminem's consistent presence in popular culture and the continued relevance of his music contribute to the video's impressive view count.

In the last 30 days, "Not Afraid" gained approximately 7.17 million views, which translates to an average of about 239,159 views per day. This consistent daily viewership indicates that the song continues to resonate with audiences, even more than 16 years after its initial release. Such longevity is not commonplace among music videos, making "Not Afraid" a notable example of sustained popularity in an ever-evolving musical landscape.

The estimated ad earnings of around $5,740 per month, based on a $0.80 RPM (revenue per thousand views), further underscores the video's financial success. While these earnings may not be as high as those of some top-tier billion-view videos, they still reflect a steady revenue stream, indicative of the video’s continued relevance and engagement with its audience.

Overall, "Not Afraid" stands out as a significant work within both the music category and the broader realm of billion-view videos. Its rankings suggest that while it may not be the absolute leader in terms of views, it occupies a respected position among its peers, characterized by its enduring popularity and consistent audience engagement over time.

The estimated economics of a billion-view video

The video "Not Afraid" by Eminem, published on June 5, 2010, has garnered approximately 2.10 billion views, positioning it within the top tier of the YouTube platform. This impressive view count not only reflects its popularity but also contributes to its estimated ad earnings, which are calculated based on various assumptions about revenue per mille, or RPM. For "Not Afraid," the estimated monthly earnings amount to around $5,740, a figure derived from an assumed RPM of $0.80. This RPM assumes that for every 1,000 ad views, the channel earns 80 cents.

It is important to note that the estimated earnings can vary significantly due to several factors. The RPM is not a fixed number; it can fluctuate based on a variety of elements including the geographic location of the viewers, the type of content, and the format of the ads served. For instance, viewers from different countries may yield different RPMs due to varying advertising rates and market conditions. Additionally, the type of ads—whether they are skippable, non-skippable, or display ads—can also influence how much revenue is generated for each view.

Another consideration is the ad-share arrangement between YouTube and content creators. Typically, YouTube retains a percentage of the ad revenue, meaning that the actual earnings sent to the channel may be lower than the gross revenue generated from ads displayed on the video. This revenue share can differ based on contractual arrangements and the specific monetization strategies employed by the channel.

Over the last 30 days, "Not Afraid" has seen an influx of approximately 7,174,785 views, resulting in an average of about 239,159 views per day. This sustained interest suggests that the video continues to engage audiences, contributing to its ongoing ad revenue potential. While the estimated earnings provide a general idea of the financial benefits associated with such a high view count, they should be interpreted with caution, as the reality of ad economics on YouTube is complex and influenced by numerous variables. Overall, the case of "Not Afraid" exemplifies how a billion-view video can yield substantial earnings, albeit with considerable variability based on external factors.

A billion views in perspective

Eminem's "Not Afraid" has amassed a remarkable total of over 2.09 billion views since its release on June 5, 2010. This staggering figure positions the music video at #211 in the all-time ranking of videos that have crossed the billion-view threshold, indicating its significant impact within the ever-expanding landscape of digital media. Given that the video is now approximately 16.2 years old, its view count suggests a level of sustained popularity that is not commonly seen, even among other high-performing videos.

The average daily views of around 239,159 provide further context to this impressive total. This daily figure translates to over 9,900 views per hour, underscoring that even years after its release, "Not Afraid" continues to attract a substantial audience. Such a steady flow of views indicates that the song remains relevant, likely resonating with both long-time fans of Eminem and new listeners discovering his work. The consistent interest in the video suggests a lasting connection with the themes and messages conveyed in the song.

In the past 30 days alone, "Not Afraid" has gained approximately 7.17 million views, illustrating that its appeal shows no signs of waning. This recent surge in activity reflects a pattern often observed with classic tracks that invite revisitation, whether through playlists, recommendations, or social media sharing. The engagement levels demonstrate that listeners are not only revisiting the song but are also likely introducing it to new audiences, reinforcing its status in contemporary music culture.

Eminem's ability to maintain such a high view count over a prolonged period is indicative of his influence in the music industry and the loyalty of his fan base. The estimated ad earnings of around $5,740 per month, calculated based on an RPM of $0.80, further illustrate the ongoing commercial viability of the video. The combination of consistent daily engagement and substantial overall views paints a picture of "Not Afraid" as a significant cultural artifact, one that continues to resonate within the framework of modern music consumption.

Audience and regional-popularity statements are informed inferences from genre, language and channel origin, not measured demographics. Earnings are estimates.

Key takeaways

  • •Current view count: 2.10 billion, ranking #211 overall.
  • •Monthly views: ~7.17 million, showing strong momentum.
  • •Estimated earnings of ~$5,740/month indicate continued financial success.
  • •Ranked #120 in the music category among 639 videos.

Did you know?

  • •Eminem is known for his powerful lyrics and storytelling abilities.
  • •The song 'Not Afraid' serves as an anthem of resilience and determination.
  • •EminemVEVO is one of the most subscribed channels on YouTube.

More about this video

Who it's for

The video likely appeals to a broad audience, particularly fans of hip-hop and pop music, who are drawn to themes of empowerment and personal struggle. It tends to resonate with younger viewers who appreciate contemporary music narratives.

Where it's popular

Given its primary language of English, 'Not Afraid' is most popular in English-speaking countries, especially the United States, where Eminem's fanbase is particularly strong. The song's themes also contribute to its global reach.

Growth trajectory

'Not Afraid' is experiencing a steady growth trajectory, with an average of approximately 239,159 views per day. At this pace, it could reach its next billion views in under nine years, showcasing its enduring appeal.

Audience and region are informed inferences from genre, language and channel origin - not measured demographics.

Frequently Asked Questions

How many views does Eminem - Not Afraid have?

Eminem - Not Afraid by EminemVEVO currently has 2,124,975,177 views on YouTube. It is ranked #214 among all 1069 videos in the YouTube Billion Views Club.

How many likes does Eminem - Not Afraid have?

Eminem - Not Afraid has 13,250,697 likes on YouTube, which gives it a like-to-view ratio of 0.62%.

When was Eminem - Not Afraid published?

Eminem - Not Afraid was published on June 05, 2010 by EminemVEVO.

What rank is this video among Music videos?

Eminem - Not Afraid is ranked #122 among Music videos in the YouTube Billion Views Club with 2.12B views. See full Music ranking →

What is the total view count for Eminem's 'Not Afraid'?

'Not Afraid' has garnered over 2.10 billion views since its release.

When was 'Not Afraid' released?

The song was published on June 5, 2010, making it over 16 years old.

How much does 'Not Afraid' earn from ads?

The video is estimated to earn approximately $5,740 per month from ad revenue.

View Count History

Full timeline · 33 data points

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